I have also been talking to our partners, open the deli is not a good cook, but a good business, deli itself is a retail industry, must master the sales skills, not to say that the production skills, wine is also afraid of the deep alley. These days do not know how to do business on the Internet line at all.

Must know the importance of publicity. Now people are very passive, you need to guide before consumption. Publicity must follow the following points:

1, online publicity, the use of social media as well as short video platforms, live broadcasts can be, this must have a person specialized to do.

2, offline do a good job of publicity leaflets, this don't mind it the old way, publicity leaflets made directly into a free to receive a sheet of brine, first to attract people to taste.

3, the customer must find a way to attract to WeChat, the formation of community marketing, circle, category, do not just buy a go, next time no news.

Beyond the first time, be sure to learn on-site sales skills:

1, learn to talk to the customer, guide, according to different customers to not greet, smiling, for example, a customer weighed 20 things, you said, brother is so, today full of 28 8 free, and then give you a little bit of the customer said OK, you put a piece of something, a ****35, directly said brother to you to load up, I'll give you a good, warm plus You send another 8 pieces, enthusiasm plus quickly, generally not good enough to refuse, of course, it also depends on the person.

2, learn to interact well with customers. Form a long-lasting, so that it remembers you, to bring you new customers. Let customers take advantage of some cheap, many people are not really take advantage of you, but want to take advantage of the feeling of cheap, and the only thing is that you give him the green light to a sense of superiority, for example, beautiful women, because you are too beautiful, I give you more than a pineapple, handsome, because you are too handsome to give you more than a duck neck. Hello, because you first come, give you more send a duck rack; you are old customers, come, give you a brine. Give us more publicity publicity.

3, social communication era, the characteristics of the person is actually more important than the product features, a characteristic salesman will certainly make the product sales. Regardless of whether you are beautiful attraction, gentle attraction, good voice with characteristics of the attraction, or personal talent singing, comic editing a small word attraction, or ugly moe attraction, always the salesman must be the first to attract people. And then the product features to attract people.

Also, learn to plan activities.

A store to business for a long time, must often carry out some activities to ensure activity. Whether it is in the group, or offline, you must do some activities from time to time. The activities have to be deep.

1, how much to sell how much to send, send must have skills, such as a lot of send a brine, people do not cold, then send the actual thing, we buy 50, to give you a mention of the drawer, the family must be something that we are happy to accept. Charge full of 100, give you to send two mention pumping paper, charge full of 300, send 300 bottles of drinks, every time you come to get a bottle. And so on.

2, for consumers in different areas, the activities must be different, residential areas suitable for what I said above, but the school, as well as pedestrian streets are not necessarily suitable for the fashion of the product, combined with the culture of sending. Must be in the "how to send, send what," on the effort. Every time people's needs and concerns are different.

The above is only a part of the whole store operation points, a deli need to open a good, must control all aspects of the missing.