First, what is the long tail keyword
Textbook-style explanation: the long tail keyword is an extension of the target keyword. With the development of seo industry, network optimization is more and more subdivided. Personally, I don't think the long tail keyword has a fixed definition, but it is an extension. In the network marketing industry, long tail keywords usually refer to keywords that are not the target keywords on the website but can also bring search traffic.
Second, the main characteristics of long tail keywords
1, which is relatively long, often consists of 2-3 words or even phrases.
2. It exists in the content page, not only in the title of the content page, but also in the content.
3. The search volume is small, unstable, with low controllability and large variables. For example, let's take the Apple mobile phone as an example. "Apple mobile phone" is the core keyword with a large natural traffic index. "Apple's mobile phone charging bag exploded" is a long tail keyword. I think if it weren't for the news that Apple's mobile phone charging bag exploded, few people would search for this word. When the news just broke out, the long-tailed keyword "Apple's mobile phone charging bag exploded" will undoubtedly generate a lot of traffic, but when the heat of the whole thing has passed and the news is no longer reported, the number of users searching for this word will decrease and the traffic will be greatly reduced. This point can be well proved by the linear response of the index in the explosion index diagram of Apple mobile phone bag in 20 13 years.
4. The probability that the long-tail keywords will turn customers into website product customers is higher than the target keywords. Let me give you an example. For example, among users who search for SEO in Beijing, there will be SEO peers, SEO enthusiasts and SEO workers. But search Beijing SEO optimization price, Beijing SEO optimization company which user is good, obviously need SEO services. Although these words are rarely searched, once they are searched, they are probably your customers.
5. There are a large number of large and medium-sized websites with long tail keywords, and the total traffic is very large. This is easy to understand. Copy Sina's website to the webmaster's tool and query the keywords in the keyword database.
From these perspectives, long tail keywords are not only for ranking, but for traffic and potential target users. Because the competitiveness of long-tail keywords is relatively small, it is easier to optimize from long-tail keywords. Optimizing long tail keywords is an excellent choice for websites with more content.
Third, how to quickly mine long tail keywords
1. Expand target keywords according to users' search habits.
In other words, start thinking around a target keyword and add some modifier phrases. You have to be familiar with this industry before you can talk more. For example, A Feng works in Beijing seo, so I can expand my long tail keywords: Beijing seo company, the best seo company in Beijing, Beijing seo blog and so on. Remember, it must conform to the user's search habits, and you can't copy it mechanically. I can't do the keyword "Beijing No.1 seo". It looks beautiful, but it's worthless.
2. Mining regional long tail keywords
Regional long tail keywords are mainly composed of regional+target keywords. Generally speaking, these words have not been widely promoted by bidding, and the degree of competition is not great. These words are not promoted by bidding, not because they have no use value, but because everyone thinks that these words are not competitive, and the cost of artificial optimization is much lower than that of bidding. But as Afeng said above, people who search for this word have great purchase intention.
Such as how to operate.
It's almost Mid-Autumn Festival. Take angel moon cakes as an example. Everyone knows that angel moon cakes are produced in Shenzhen. If your customers are only local in Shenzhen, then your keywords can be set as "Shenzhen Angel Moon Cake, Shenzhen Angel Moon Cake Group Purchase, Shenzhen Angel Moon Cake Co., Ltd., Shenzhen Angel Moon Cake Wholesale and so on. Why do you want to set these long tail keywords? Because this is the embodiment of user needs. A feng was also found out through tools, not fabricated at will. The following figure shows the user needs of "Shenzhen Angel Moon Cake" and "Angel Moon Cake" respectively. As shown in the figure, Shenzhen Angel Moon Cake Long Tail Word Mining.
3. Related searches of search engines
Whether you are Baidu or Google, the search engine itself is your best teacher. Baidu or Google related search can be said to be the best tool for mining long tail keywords. Generally, when we search for a target keyword, there will be related search words in the search box of the search engine, and there will also be some related keywords in the related search at the bottom of the search engine. These are the long tail keywords we are looking for. We can click on the following words to collect more and more long tail words. These are long-tail keywords related to the main keywords, but everyone else you think of thinks of them, and the competition for these words is generally fierce. One thing to remember is that you must clear the browser switch before searching, otherwise it will be inaccurate. As shown in the figure, it is a long tail word for searching Beijing SEO:
4. It can be obtained by analyzing competitors' websites.
You can use this trick or not, because the success or failure of this trick depends entirely on the level of your competitors. If your competitors don't do well, no matter how you study and analyze, you can't figure out why. I just want to shoot heroes and tell the story of the seven eccentrics in the south of the Yangtze River. I am poor in martial arts, and I taught Guo Jing like an idiot. Later, he moved to Hong Qigong's school, and his martial arts slowly rose.
5. Use some Q&A platforms such as Baidu Know.
Various Q&A platforms are also a treasure trove for mining long tail keywords. Why do you say that? Do you think that when you have a problem and don't know what to do and want to ask for help online, do you think Baidu knows? Baidu knows that it will classify and identify users' questions and brush out the most frequently asked questions recommended by users, which is what we need.
6. Users use traffic statistics tools.
After the general website operates for a period of time, we can mine long tail keywords through the traffic statistics system. Analysis and statistics are of great help to our SEO and website operation, so we should get into the habit of reading statistics. We can know which keywords users come in through search, and we can see which pages users stay the longest. Baidu statistical tools can well reflect the needs of users and mine long tail keywords.
7. Use baidu promotion for excavation.
Baidu will list the search volume of keywords related to the promotion keyword in the search database, but you need to have a Baidu Honeycomb system account.
8. Use special keyword mining tools.
In the long tail keywords in the secondary mining area, the uploaded pictures are mined by keyword mining tools.
Summary: For long-tail keywords, both big stations and small stations can start to optimize, because the long tail directly brings traffic and then converts it into a transaction list. Although there is no conversion rate problem for a site like me, it is only for ranking and dissemination. But traffic can also be used as one of the factors that affect keyword ranking, and it is also the focus that many webmasters want to improve. For the mining of long-tail keywords, what is needed is not so many methods, but the eyes of webmasters. As long as a method is used to the extreme, it can bring huge traffic to the website, but it can't be chewed up. As for me, I am still in the exploratory stage and will continue to work hard.