In 2001, China's head sporting goods company Turbo invited Nicholas Tse to be the brand spokesman. No one expected that this endorsement would be for 19 years. This time span may be second only to Wang Leehom's endorsement for Wahaha.

With Wang Lihong by the "creation of the second generation" of Zong Fu Li termination of the contract is different, Nicholas Tse and the relationship with Turbo not only did not show signs of ending, but continue to escalate. A few days ago, Nicholas Tse invested 12.4 million Hong Kong dollars to become a shareholder of Turbo International.

What is it about Turbo that makes Nicholas throw away millions of dollars?

Spokesman upgraded to shareholder

In 2012, Nicholas Tse was honored with the 10th Anniversary Special Contribution Award by TB Ding Shui Bo

The relationship between TB and Nicholas Tse began in 2001. When the brand was first established, founder Ding Shui Bo invited Nicholas Tse to be the brand image spokesman. Subsequently, Nicholas Tse participated in the design of the "Wind and Fire Generation" sneakers, which sold 1.2 million pairs of shoes, setting a record for sales of a single sneaker that no one can break to this day.

Nicholas Tse's endorsement has lasted for 19 years. Now, the spokesman is not willing to only endorsement, but also "anti-customer", directly bought into the Turbo International shareholders. October 9, Turbo International announcement disclosed that the brand image spokesman Nicholas Tse agreed to subscribe to the Turbo International 5 million shares, the subscription price of 2.48 Hong Kong dollars per share, at a total cost of 12.4 million Hong Kong dollars. Boosted by this news, October 12, Teppo International shares opened high, closing up 17.53% to close at HK$2.95, a record high in the past six months.

While Turbo International announcement said that before the two sides signed the agreement, Nicholas Tse did not hold the company's shares. However, the headline fungus noted that as early as 2016, Nicholas Tse subscribed for 5 million shares of Turbo International at a price of HK$4.5 per share, costing HK$22.5 million. Until March 2019, the share price of Turbo International reached a high of HK$6.74 per share. Unfortunately, there is no way to know how Tse's return on this investment.

It is worth noting that Nicholas Tse is not the first star to endorse into a shareholder. Also in 2016, cross-border e-commerce platform Fengqi Haitao announced that its spokesman, Chung Han-leung, had become a shareholder of the company. This brought a lot of traffic topics for Fengqi Haitao.

For Nicholas Tse's shareholding in Tepco, some industry insiders believe that Tepco relies on entertainment marketing to wade a path in China's sporting goods market, and after this shareholding is completed, Nicholas Tse and Tepco may have more in-depth cooperation.