Master Kong is the most famous instant noodle brand in China with the highest market share. Brand awareness is also related to Master Kong's advertising investment. Master Kong has never spent money on advertising. Unity is not so strong.

On the other hand, as far as sales are concerned, Master Kong has implemented "intensive cultivation through channels", which is better than unified management, that is, the sales method of instant noodles has been clarified, and enterprises have to resell them to consumers through the most second-hand sales. Master Kong's product portfolio structure is complete, with low, medium and high-grade noodles, and only medium and high-grade noodles are unified.

Master kong product operation

Brand charm comes from product innovation and marketing communication.

For a long time, Master Kong drinks have been deeply involved in the tea market in China, leading a new wave of tea from product to marketing. As the head player of tea, in order to comply with the awakening of a new generation of consumers' health awareness, Master Kong Drinks launched two new sugar-free tea products-Master Kong sugar-free "cold brewed green tea" and Master Kong sugar-free "jasmine tea".

With the listing of sugar-free tea series, relying on the strength of hard-core products, a marketing activity with the theme of # cold bubble slow filtration without addition # has also surfaced.

A series of fancy marketing games and step-by-step communication rhythm not only make the new product heat up rapidly, but also attract consumers' attention and hot discussion; It also makes Master Kong's drinks fresh and sweet, and the taste of tea goes deep into consumers' hearts, setting a new brand height.