1, Netease impression, the oldest qualification. But only photo albums are provided, the design software is closed, and there is no third party to use them, so the price of photo albums is generally high.
2, blessed, tiger color, photo album well done, but also the most deadly price war at present, shameless ... but their design software is also closed. If you want to use someone else's designer, you have to do it there So it is not suitable for factories with their own production capacity.
3, Century Kaiyuan, express printing, seems to be available for designers to use alone, but you should know that people eat mainly by printing photo albums, even if you use them, think about it yourself. ...
4. There are several other companies that specialize in software design. What do you say? If you haven't really operated the photo album production process, or even experienced it deeply, and the developed software is not very practical, I won't say much.
5. The last customization was only for photo albums at first, but after using the third-party software (that is, the fourth article), I felt that many places were not practical and could not meet the needs. Later, I developed my own software and spent nearly two years designing it myself. After long-term practice, this designer has become more and more useful. At present, hundreds of enterprises have registered. Then time customization is gradually opening up, slowly opening up the design and production links completely.
How to design a product album with PS? First of all, make it clear that the task can't be completed and you need to respond directly to the leader. Under normal circumstances, it takes us about 1 week or even half a month to make an album.
Next, I will begin to answer your question.
1, the album size is not fixed.
The most commonly used album size is A4, 210 mm * 285 mm per page;
The size slightly smaller than A4 is B4 (more economical), per page185 mm * 260 mm;
Square size (upscale), 210mm * 210mm _ 250mm * 250mm _, 285mm * 285mm.
High-end album size, 250mm * 370mm.
Luxury high-end size (products are mainly high-end products and high-end brands), 285mm * 420mm.
Resolution 300, bleeding 3 mm
2. First design the cover or content.
There is no fixed statement about this. According to my personal habits, I personally like to design the content first and then the cover.
3. How to match the overall design style and color of the album?
The color style of the album is generally determined according to the content of the album, that is, what is the main content you need to express? What is the product? Green and blue generally related to medical use; If it is a product, you need to look at the specific product; And you need to consider the color of the logo, and the overall color should match the logo color.
4. How to typeset the catalogue of product photo albums?
The catalogue can be designed after the content is finished, but the content and display order of the album need to be thought out before the design. The specific catalog board can be designed at will, but it should match the overall style.
5. The album is mainly based on pictures, supplemented by introductions. How many pictures should I put on a page at most?
Pictures are for beauty, and proper text description can improve the overall quality, but don't forget the theme of the album. Album is not the more pictures, the better. The key is to highlight the theme. How many pictures to put depends on the situation, because the pictures are large and small, and the theme of each page is different. You can't draw a conclusion directly, but don't put too many pictures on each page, and try to control them within 6.
6. How to control the number of pages in an album?
Determine the content first, and then start designing. In fact, at the beginning of the design, you have already determined how many pages this album will have. Don't design one page at a time, be sure to think about the content of each page first.
How to make a product brochure is a kind of visual advertising design, which can help enterprises to explain their products specifically, so as to facilitate consumers' cognition, thus arousing public interest and promoting sales. Brochure, as an important part of print advertisement, has been applied in all fields of society.
Zhonghui Design Original Album Design
Zhonghui Design (Beijing Zhonghui Avenue Consulting Co., Ltd.) has compiled eight skills about brochure design skills:
First, follow the principle of similar merger.
Facing a design task, we first classify and summarize the information and summarize the information level. Such as title, subtitle, subtitle, quotation or explanatory text, text, etc. , and then the picture information related to the text is also finely classified, so that the text corresponds to the picture one by one, forming a clear information level. In this way, information of the same kind and at the same level can be consciously integrated in the same area during design, forming a unified design style.
Second, determine the central content.
Because the brochure needs to convey effective information, it is necessary to determine the central content of the edition in the layout design, which can be determined according to the company's attributes, product attributes, market, consumer demand and other aspects. The most important thing on the leaflet is to have a central content that can attract attention. Therefore, in the design process, we need to pay attention to comparing different contents, and each information level can determine a central content. Only by choosing different central contents in a targeted way can we establish a creative typesetting layout.
Third, follow the principle of proximity.
In the layout design of brochures, following the proximity principle is to make the layout elements of the same information level as close as possible, and the closer the layout elements are, the stronger the overall sense of the layout is; On the contrary, the arrangement elements of different information levels should be separated as far as possible to avoid clutter and ambiguity of information. Clear information division can make information transmission clearer and more organized. If the distance and location of the information layer in the partition are too random, it will lead to unsmooth information transmission.
Fourth, make clear the relationship between black, white and gray.
When we analyze the layout design of brochures, the relationship between graphics and graphics, graphics and text, text and text, arrangement elements and background, whether in color or non-color, can be summarized as three spatial levels: black, white and gray. In picture-based typesetting, it is necessary to analyze the brightness relationship of pictures to determine the black, white and gray relationship of other typesetting elements in the layout; In text-based typesetting, text information is the main element used to form the relationship between black, white and gray. Text information mainly includes title, subtitle, quotation, explanatory text and text. Title information can express the relationship between black, white and gray through font, size, thickness and color. Characters can show different gray levels through different font sizes, fonts, word spacing and line spacing. Through the contrast of brightness between black, white and gray, the level change of information is highlighted, and then the aesthetic feeling and sense of space of the layout are enhanced.
Five, pay attention to the design of brochure catalogue (index).
Brochure catalogue is the first page for readers to browse, which requires focused, clear navigation and comfortable arrangement. Therefore, we should pay attention to the use of contrast in font and typesetting in order to find out important information; Merge similar themes; Clever combination of catalogue and picture; Pay attention to alignment, font repetition and contrast.
6. Clever use of "dot", "line" and "surface" in typesetting
In brochure layout, "point" mostly exists as an abstract point, and a smaller image can be called "point" in the whole page. Such as relatively small symbols in a layout, text belonging to symbols, and the like. Different shapes of points give people different visual feelings, and different shapes play an active, balanced, stable or rich role in layout.
There are three kinds of lines in brochure layout: lines formed by text arrangement, visual guide lines and geometric lines. In specific typesetting, we must be good at using this invisible line. Because it guides people to pay attention to the design theme. Decorating the whole page with lines not only makes the form and content perfectly unified, but also achieves the purpose of information coherence.
In visual composition, the surface often shows various shapes, such as geometric shape, organic shape, irregular shape, curved shape and so on. In the layout design of a brochure, the face can be a picture, a shape formed by abstracting the layout elements such as quotations and words into a "face", and it is a negative space or negative shape in the layout. In order to strengthen the overall concept of brochure layout, we should consciously understand the text as "face" when designing. It is an effective way to avoid the disorder of layout space by emphasizing the area occupied by "face" and the visual effect of black, white and gray.
Seven, color from the whole.
Color is an important part of brochure typesetting design elements. It can create an atmosphere, contrast the theme, strengthen the visual impact of the layout, and directly attract people's attention and emotional response; The color design of brochures should be based on the whole, using the symbolic color, color association and color law of commodities to form the basic tone that can fully reflect the theme content; We should also consider the contrast, coordination and relationship between factors such as lightness, hue and purity of color. The designer's accurate grasp of the main tone can help readers form an overall impression and better understand the theme.