1. Creating an activity atmosphere
Many restaurants will distribute red envelopes on the festival day, which will cost only one or two yuan, mainly to create the atmosphere, and some will also create them by asking customers for red envelopes, but this method is relatively not very good. In addition, New Year greetings will be expressed to every guest to create
2. Menu arrangement for "Reunion Banquet"
1. Four hot dishes: steamed mandarin fish (mandarin fish), three fresh fish maw, dried shredded chicken fire, winter bamboo shoots with preserved vegetables
2. Four cold dishes: bittern rabbit meat, pickled fungus, cold celery and jellyfish.
4. Fruits after dinner: Get together:
Ingredients: 1g of red and yellow cherries, 1g of small tomatoes (cherry tomatoes), 1g of cucumbers (Dutch cucumbers) and 5g of 1% fresh orange juice.
production: wash the tomato, remove the pedicle, cut it in half, wash the cucumber, remove both ends and cut it into small pieces, put it in a plate, and pour 5 grams of fresh orange juice. The total calorie of this product is about 11 kcal.
Note: Everyone wants to celebrate the Spring Festival, so we must make innovations in the names of dishes, and highlight blessings and other good themes, such as happy ever after.
Third, the background music
Can play some music that expresses happiness and blessings, such as: Happy Birthday, Bubugao, Spring Festival Overture, unforgettable tonight, full moon, dancing with golden snakes
Fourth, restaurant decoration
In order to highlight the festive and lively atmosphere, restaurants usually set up decorations hanging related to the theme of the Spring Festival, with the main color of red. Various restaurants can be arranged according to their own positioning. Marketing planning scheme of Chinese restaurant 2
1. Preface
During the exploration and development of food culture for thousands of years, the hardworking people in China have gradually formed four major cuisines with different styles, such as Guangdong, Shandong, Hunan and Sichuan, and foods with local characteristics. Beijing roast duck, a famous food in Beijing, is famous at home and abroad for its bright color, tender meat, mellow taste and fat but not greasy. Duck King Roast Duck is a new type of roast duck developed by modern roast duck chefs adhering to the traditional roast duck technology. The surface color of the roast duck is golden and shiny, the outside is crisp and fragrant, and the inside is tender. It has a special delicious taste and is the best among roast ducks.
The development trend of Xuanhua catering industry in the Spring Festival today can be summarized as follows: rapid development, expanding scale and prosperous market. However, prosperity at the same time means intensified competition. There are always restaurants that fall down during the Spring Festival and new ones stand up, but there are always a few that gain a foothold in the big waves and continue to grow and develop. As the representative of Beijing new roast duck in Xuanhua catering industry during the Spring Festival, "Duck King Roast Duck" should become a famous signboard.
Second, market/enterprise analysis
There is also fierce competition in Xuanhua's catering Spring Festival market. Various hotels and restaurants compete for Xuanhua's limited catering Spring Festival resources, impacting diners' taste and vision.
To be successful, a hotel must meet the following conditions:
(1) having its own characteristics;
(2) comprehensive (quality) management;
(3) Sufficient market operating funds;
(4), innovation, constantly bring forth the old and bring forth the new.
these conditions are indispensable, otherwise, it will be a flash in the pan. This is also the reason why many hotels and restaurants have opened their doors and quickly disappeared.
Third, marketing planning
The purpose of catering Spring Festival service is to satisfy customers, and only when customers are satisfied can hotels make profits; To do a good job of quality service, it is inseparable from the efforts of employees within the enterprise; The success of internal staff marketing is based on comprehensive (quality) management, effective incentive mechanism and good corporate culture atmosphere.
Duck King Restaurant has been in business for two months, and now it is holding a preferential activity of "Rewarding Consumers' Care". Taking this opportunity, we should combine customer satisfaction marketing, internal staff marketing and cultural marketing as the focus of this activity.
1. The purpose of this activity: to increase the influence of the brand "Oriental Duck King Restaurant" and enhance its popularity and reputation; Enhance the "Oriental" image and enhance competitiveness; Strengthen employees' corporate loyalty and centripetal force; Improve employees' service awareness and work enthusiasm; Further enhance the "Oriental" corporate culture; Increase sales and profits; Lay a good foundation for the next better development.
2. Activity time: July 1st-15th, 15 days in total.
3. Number of participants: all employees in the East, customers dining, etc.
4. Customer satisfaction, employee satisfaction, management improvement, and cultural innovation
4. Specific plan planning
(1) SP plan
1. "Smile service"
During the activity, all employees will smile and serve, and be meticulous and patient, so that customers can come back satisfied on impulse and improve their perceived consumption value. The specific implementation is as follows:
A mobilization meeting will be held before July 5, and a "service contest" will be held among waiters from June 6 to 15. A special page will be set up in the lobby, and the "service star of the day" will be awarded every day, and material rewards will be given.
2. Special price
(1) A special dish is launched every day, and the sample is not repeated every day.
(2) Give some dishes along with the dishes ordered by customers, such as two side dishes for consumption in 1 yuan; Above 2 yuan, add 2 cold dishes; Above 5 yuan, add 4 cold dishes, etc.
(3) Discount, which is a magic weapon to rapidly increase consumption, is recommended to appropriately discount to stimulate consumption.
(II) Internal marketing scheme
Internal marketing is a management strategy, the core of which is to develop employees' customer awareness, and then to market the products and services to the external market. This requires two-way communication between employees, employees and enterprises, * * * to enjoy information, and to use effective incentives.
1. Strengthen warmth management within all employees, and require each employee to treat other employees as their own customers and serve them like customers. And in the future work, the internal staff marketing will be fixed.
2. essay competition
internal staff essay: "my choice-the east"
requirements:
(1) what happened around the oriental duck king restaurant and the oriental bath can be work experience, feelings, messages, etc.
(2) the genre is not limited. Prose, essays, narratives, argumentative essays and poems are all acceptable.
(3) The deadline is July 13th.
encourage all employees to contribute actively. This essay activity awarded a first prize, 2 yuan; 2 second prize, bonus 1 yuan; Five third prizes, 5 yuan. And focus on the exhibition.
3. Cost-saving Competition
Through a series of activities, re-educate internal employees and provide their enthusiasm.
(3) product marketing plan
1. While promoting the Spring Festival of special catering, we will promote couples' packages, business packages, family packages and filial piety packages. For example, the couple package can be launched in 38 yuan, 48 yuan, 58 yuan, etc.
2. Green family banquet: With the improvement of living standards, people's diet is not only to solve the problem of adequate food and clothing, but to eat "green" and "healthy". The introduction of green family banquet will undoubtedly be favored by consumers. In the use of raw materials, promote fresh green food; Cooking methods are combined with modern people's consumption fashion to make dishes flavor and nutritious; In the menu of family banquet, we should pay attention to the nutritional collocation of dishes and balance the diet to meet people's health requirements. It is strongly recommended that the kitchen be launched!
(4) Cultural marketing plan
Promote the "Oriental" corporate culture to consumers and enhance the influence of oriental enterprises in the target consumer groups.
Make environmental pictures of Duck King Restaurant, the production flow chart of roast duck and the spiritual slogan of the hotel (Oriental Duck King Restaurant reminds you: pay attention to eating health) on the bus body, so that customers can take "eating" as a kind of enjoyment and forget to return.
v. advertising marketing scheme
in the modern society with developed information, the media is undoubtedly the media that attracts the public's attention. According to the characteristics of different media with different media audiences, the market positioning and target customer positioning can be carried out reasonably, and the media can be selected reasonably to place advertisements, and the coverage rate cannot be pursued unilaterally, resulting in the waste of advertisements.
the combination of hard advertising and soft advertising, both soft and hard, has achieved better results. Use media integration to achieve small input and large output.
VI. Effect analysis
1. Publicity and momentum building will make consumers have a strong sense of memory, cause good word-of-mouth publicity, and improve their popularity and reputation.
2. The store is full of human feelings and thoughtful service, which can enhance the loyalty of the target consumers to the enterprise.
3. Through service competition, essay competition and cost-saving competition, employees' sense of belonging and centripetal force can be greatly enhanced, and their work enthusiasm can be improved.
4. Increase the turnover through promotion. The "Star of Service of the Day" was awarded and given material rewards.
5. Special price
(1) A special dish is launched every day, and the sample is not repeated every day.
(2) Give some dishes along with the dishes ordered by customers, such as two side dishes for consumption in 1 yuan; Above 2 yuan, add 2 cold dishes; Above 5 yuan, add 4 cold dishes, etc.
(3) Discount, which is a magic weapon to rapidly increase consumption, is recommended to appropriately discount to stimulate consumption. Marketing planning scheme of Chinese restaurant 3
1. Theme of the event:
Celebrate for seven days, enjoy discounts and delicious food, etc.
2. Moving time:
October 1 ~ October 7
3. Purpose of the event:
Raise the unit price of customers and promote the achievement of sales targets
4. Theme activities.
remarks: 1 single receipt is not cumulative. Gift requirements: how many commodities are selected as active commodities, the price of which is required to be above three yuan, and some commodities with large gross profit loss can also be limited, but more than eight commodities must be guaranteed every day
5. Introduce the activities, dates and activities of commodities.
VI. Atmosphere layout:
Entrance display panels, atmosphere creation at the event site, and in-store posters.
VII. Activity execution and division of labor:
Planning Department: responsible for activity publicity, planning, operation and follow-up.
purchasing department: responsible for the organization of goods, in place.
finance department: responsible for the availability of funds.
store manager: the general person in charge of the activity operation, responsible for supervising the work of all departments.
VIII. Contents of food promotion:
1. Dishes, restaurant promotion, many merchants will launch corresponding packages and offer corresponding dishes for consumers to choose
2. Production: let consumers participate in the whole production process, which can better satisfy consumers' sense of accomplishment and desire for experience
3. Appreciation: make food in front of consumers to attract consumers' attention. Also add invisible signboards to the restaurant
4. Price: attract consumers through price, and don't lower the price while lowering the brand of the restaurant
5. Gifts: providing some holiday-related gifts can attract certain consumers, for example, you can get gifts if you book in advance, and you can get some gifts if you spend more than the amount, and the gifts should correspond to your own restaurant brand style.