They are all multinational chain fast food restaurants, and their products are guaranteed to be hygienic, reliable, stable and convenient with strict standards.
Competition!
This is the same as China Mobile VS China Unicom.
Like white things VS delicious.
Colonel Sanders, founder of KFC. Born in 1890, the colonel's life is full of American success stories. When he was young, he worked in all walks of life, including railway firefighters, road maintenance workers, insurance companies, tire sales and gas station owners, and finally found a career in the catering industry. When he ran a gas station in KFC, he made various snacks for tourists in order to increase his income. As a result, business developed slowly and steadily, and his reputation for cooking delicious food attracted tourists in the past. Therefore, the governor of KFC named him Colonel in 1935 in recognition of his contribution to KFC catering. The colonel's most famous specialty is his carefully developed fried chicken. This has always been a popular product, and it took the colonel ten years to prepare it before he got a finger-sucking aftertaste. When the colonel was 66 years old, he drove his old Ford car 1946, carrying his eleven unique ingredients and his right-hand man pressure cooker, and started on the road. He went to restaurants all over India, Ohio and KFC, and sold the recipe and method of fried chicken to interested restaurants. Surprisingly, in just five years, the colonel has 400 chain stores in the United States and Canada.
When he founded KFC, he was a 66-year-old retired man, and his monthly social security payment was 105 USD. Today, KFC has become the largest fried chicken chain in the world. At the same time, the colonel has also received the attention of TV stations. Because he was busy cooking all day, he had to find the only clean-white palm suit, which has since become his unique registered trademark. Since then, people have associated this suit with KFC; And his white suit, white hair and goatee have become a national symbol.
1937, when Morrison McDonald started to run an extremely popular drive-in restaurant in Pasadena, east of Los Angeles, it was still a small restaurant with a simple scale. The two brothers fried hot dogs, made milkshakes, prepared a dozen chairs with umbrellas, and brought their own seats. In addition, they hired three attendants to entertain them. Due to the development of the drive-in restaurant industry at that time, 1940, the brothers opened a larger drive-in restaurant in San Bernardina. The restaurant covers an area of 600 square feet (only a small part of a typical drive-in restaurant in Los Angeles). The restaurant itself is octagonal, with large windows from the ceiling to the front counter, and the kitchen is exposed to customers. There are no tables and chairs in the dining room, along the counter. All the walls under the counter are covered with stainless steel, and it is such a restaurant that attracts consumers' attention. By the mid-1940s, the restaurant had expanded to accommodate 65,438+025 cars, employed 20 waiters, and offered 25 products on the menu, with an annual turnover of $200,000. By 1948, the MacDonald brothers had accumulated considerable wealth. At the same time, they also feel a series of pressures: more and more imitators; Because of the drive-in restaurant model, the food in the restaurant is cheap, but the cost is getting higher and higher; Fast food industry is a human resource-intensive industry, and they have to fight for waiters; The serious damage of tableware forced McDonald brothers to carry out a series of reforms, such as: shortening the service speed to increase production, changing the original mode of waiter ordering food to the form of customers ordering food directly from the kitchen window; Reduce the cost of menu control, and reduce the original menu from 25 items to 9 items; Replace the original tableware with disposable tableware; Reduce food prices; Create new customers, mainly children; Production line food production and service mode; And strict working procedures. A series of changes have made McDonald's more popular. 195 1 year, the sales of this small restaurant reached $277,000, an increase of 40% compared with before the reform. By the mid-1950s, McDonald's revenue was as high as $350,000 per year. 1In July, 952, American Restaurant magazine introduced a brand-new business model of McDonald's with a cover story, which made many Americans want to join McDonald's and become a chain store of McDonald's. At this time, McDonald's brothers began to look for chain store agents. Ray kroc has entered this stage.
When ray kroc could retire, that is, 13 years before receiving social welfare, as a nobody, he made the biggest bet and got the biggest bonus. So many people believe that Crocker founded the first McDonald's. Less than 30 years after joining McDonald's, he has become a household legend in the United States, regarded as the founder of an important emerging industry, and established an immortal position in the business world. Crocker is actually a salesman. When he dropped out of high school, he set up a music club and put his talent on piano into business. After the outbreak of World War I, he was eager to go abroad, so he lied about his age and became a Red Cross ambulance driver. After the war, he combined playing the piano with selling skills. Crocker began to work as a salesman at the age of 25 and has been doing so for the next 25 years. Crocker 1954 met the McDonald brothers for the first time in July and decided to join them. March 2 1955, as the agent of McDonald's chain stores, McDonald's system. The company was established in Chicago. Based on the McDonald's operation mode originally formulated by McDonald's Brothers, he made a series of changes in the operation of improving efficiency and system consistency, formulated the chain operation scheme and mechanism of McDonald's chain stores, and pushed McDonald's to the glory of chain stores.