Enterprise survey data show that as of 2002 1 year1month, the number of catering and related enterprises in China has reached 9.608 million; At the same time, in 20201-1month, the total catering sales in China also reached about 3.45 trillion yuan. This shows that more and more people are willing to eat meals in restaurants outside.
In the catering industry, there are also many "branches", such as restaurants, tourist hotels, cold drinks, buffets, etc. In the era of the rise of take-away, the unified online and offline model has further promoted the development of the industry. Among them, the buffet is also constantly developing.
It is reported that since the end of 1980s, the buffet has been popular in China, and the market has been expanding in just 30 years. Because of its rich dishes and low price, it has been welcomed by many consumers.
At the same time, the profit of opening a cafeteria is also considerable, and it has become one of the first choices for catering business. According to the data of Zhiyan Consulting, in China's second-and third-tier cities, the annual net profit of buffet restaurants with investment of around/kloc-0,000,000 or 2,000,000 yuan can even reach/kloc-0,000,000 yuan.
I believe everyone has a question. The cafeteria provides so many dishes that they can eat at will, and the price is still so low. How do they make money?
Reduce costs, small profits but quick turnover.
In fact, opening a cafeteria mainly depends on "small profits but quick turnover", and the opening cost is very low. Because the vast majority of consumers are not facing a specific group of people, they will not make too high demands on the decoration of restaurants and the location of shops, so this cost will naturally be lower than other restaurants.
Secondly, the labor cost of the cafeteria is not high. Because it is a self-service restaurant, the number of waiters will be much less than other restaurants; At the same time, although the dishes are rich, compared with some high-end restaurants, the requirements for the taste of the dishes are not too high, so there is no need to invite professional chefs, and the cost will naturally be reduced.
Finally, even the cost of food in the restaurant is not high. The general cafeteria is nothing more than fruits, drinks, cakes, staple foods and so on. Restaurants generally choose cheap ingredients and buy in large quantities, so the cost of food will naturally be much lower than other restaurants.
In addition, the passenger flow of the buffet is also very high. According to the survey report of buffet industry released by China Report Network, 45.67% of the consumers interviewed will choose buffet. It can be seen how popular the buffet is. It is for this reason that the cafeteria can reduce the price and take the route of "small profits but quick turnover".
With low cost and more customers, its profits will naturally rise. However, some people have raised the question that the cafeteria can't control the food intake of customers, and everyone eats a lot, so the restaurant will not lose money? How to make money?
Is the buffet full as soon as you eat it? The dishes are "catty"
Actually, this is not the case. Few people "overeat" in the cafeteria, and even if they really eat a lot, the dishes in the cafeteria will make people "full as soon as they eat". Why? The internal staff revealed the "secret".
I believe you can also find that there are many foods in the cafeteria that can improve people's satiety, such as some staple foods, pastries, cakes, fruits, etc. If you eat a little, people will feel full. At the same time, many dishes in the cafeteria are salty, spicy or greasy. If you eat too much, people will keep drinking and drinking, and people will naturally be full soon.
These are the "routines" behind the cafeteria, so many people will feel that they have not eaten "back to the basics" when they go to the buffet. If you really want to "go back to the basics", then everyone can make reasonable arrangements for eating in the cafeteria.
For example, some restaurants will limit the supply of some seafood, fresh fruits, meat, etc., which are generally only served at a certain time or the limited supply is gone. These are generally more expensive foods. Choosing these foods will be "value for money". Then, eat as little food as possible, such as staple food, greasy food, etc., and drink less drinks.
If you plan properly, it is also possible to eat "back to the original" in the cafeteria, but it may lose a lot of fun to eat buffet. After all, the main reason for eating buffet is the variety of dishes. Therefore, if you pay too much attention to the price, you may lose the fun of eating.
Another point is that although there are various foods in the cafeteria, everyone should not waste food. Saving food is a traditional virtue of the Chinese nation. In addition, if you waste food in the cafeteria, you are likely to face a "fine" from the restaurant, so everyone must pay attention.
I wonder if you usually go to the cafeteria to eat? Welcome to leave a message for discussion.