1. Different hosting platforms

H5 is a mobile webpage. It can be hosted on a webpage, or it can be embedded in WeChat and opened through a link jump. The mini program relies on WeChat and is bound to WeChat accounts one by one. It can bind the mobile phone number of WeChat users with one click, but it cannot exist independently on WeChat.

2. It is difficult to reach users

The h5 mall is used for jumps. If it is hosted on the page, the user experience is still very good. But if you configure the h5 mall in WeChat, you need to use the official account menu bar or QR code as the entrance to reach users. The same is true for mini-programs, but mini-programs can be bound to public accounts, using the data of public accounts as basic data analysis to understand user preferences in real time.

3. Access entrance

There are also differences in access entrances. There are many entrances to h5, which can be prevented from being placed on the page or in the mini program mall. The entrance of the mini program mall Basically, you enter through WeChat, and the entrance provided by WeChat is the user’s access entrance. The h5 store needs n seconds to load every time it enters the store. The smooth operation of the h5 store is as smooth as that of the APP. Compared with smaller programs, it can be smoother.

4. User retention

In terms of user retention, the user retention of the mini program mall is much better than that of the h5 mall. After pulling down the entire WeChat interface, the user retention we have used will appear. mini program mall. However, the h5 mall cannot retain customers, and customers still need to save the link before they can enter the store again