As the saying goes, "Food is the most important thing for the people" and "People are like iron rice and steel. If you don't eat one meal, you will be hungry." Eating every day is probably the happiest time of the day. And when eating, if there is chili sauce, it will taste more delicious.
At present, "Lao Gan Ma" is the most popular "food tool" in the eyes of many foodies.
This chili sauce not only has a very good reputation in China, but also has a long-term sales volume abroad, almost like a "luxury product".
Therefore, Tao Huabi, the founder of "Laoganma", was once called the "national goddess" by Chinese people and the "godmother" by foreign countries.
Tao Huabi’s experience is very legendary. She was born in a poor mountain village in Guizhou. At that time, people did not value reading, so Tao Huabi did not read a book for a day.
As she grew up, Tao Huabi reached the age of marriage. At that time, her family had already identified a member of the geology team for her. After the two got along, it was natural for them to get together.
But some things seemed to have been planned. Before the two had been together for a few years, her husband died of illness. After that, Tao Bihua had to lead a difficult life for her two children.
In order to give her children a good growing environment, Tao Bihua will do anything, go to the construction site to move bricks, and do cement work. As long as she can make money, she will give her best efforts.
When are women the strongest? After she became a mother.
Slowly, Tao Huabi saved a sum of money and started her own catering business.
At the age of 42, Tao Huabi built a few simple tables with two bricks and a few cotton tiles she picked up. She mainly sold jelly and cold noodles.
But at that time, her most popular thing was not the rice she sold, but the chili sauce she developed herself.
At first, Tao Huabi did not know that her chili sauce was so popular. She knew that she was not feeling well one time, so she made a little less chili sauce.
The customers who came to buy food saw that the chili sauce had been eaten up, so they left very disappointed.
This incident made Tao Huabi start to pay attention to her chili sauce. Later, she found that more and more customers like to take their chili sauce away, and some people even make a special trip to buy chili sauce.
In this way, Tao Huabi began to pay more attention to chili sauce. After several years of research, she made a chili sauce with a more unique flavor.
After she sold her chili sauce to others, her business slowly went cold. Later, she simply closed her small restaurant and concentrated on setting up a chili sauce factory.
At the beginning, she only hired 40 people as employees and began to produce hot sauce in an assembly line mode. Although the output was not high at that time, local merchants could not buy that much.
What to do? In order to promote her own hot sauce, Tao Bihua carried the hot sauce on her back and went to various canteens and stores to sell it one by one.
After some time, her chili sauce became famous locally, and the demand for the chili sauce began to soar.
In 1997, "Guiyang Laoganma Flavor Food Co., Ltd." was formally established.
Tao Huabi strictly controls every production link and strives to do her best. Not only is she very strict about every link, she also has a "four no's principle", that is, the company does not accept loans or raise funds. , not listed, not promoted. This is probably the reason why their company is "abundant of funds".
Today, Tao Huabi already has tens of billions of wealth and has become a veritable strong woman.
What she says most often is "Be a real person, do business in a down-to-earth manner, make good products down-to-earth, do not engage in fraud, and win glory for the country."
From" From an illiterate village widow to today's national goddess, Tao Bihua has proved to everyone that adversity will always exist, but as long as you face it bravely, one day you will ride the wind and waves and reach the other side of victory.