Yesterday, Wufeng Cold Food held the "Enjoy Me, Taste Elegant" 2005 fashion ice product release conference. The city's eye-catching high-end ice products are exposed to the water.

There are two varieties in Zhenwo series, one is Zhenwo crispy ice cream, and the retail price is one in 2.5 yuan; Second, make me a cup of ice cream. The retail price is one box in 4 yuan. This product selects hazelnut nuts and pure Cadbury chocolate, and blends the fragrant taste into ice cream. The taste is fascinating.

Zhenwo Ice Products will target the female white-collar workers in the city, strengthen the personal enjoyment and elegant taste of Zhenwo Ice Products, be close to consumers from the psychological level, and open the distance from middle and low-grade products.

Compared with previous ice cream price wars, this year's new product launch conference is refreshing. It indicates that the two ice cream giants in Hangzhou are no longer keen on price wars. Lian Baolin, general manager of Wufeng Cold Food, said: High-end ice cream is in a period of rapid development. In the past, there were only high-end products of foreign brands in metropolises such as Beijing, Shanghai and Guangzhou. This year, the entry of our ice products will reshuffle the high-end ice products market.

The low-end market is still wonderful.

Wufeng has launched a series of low-grade new products at the same time. For example, the catchy ice product, which is deeply loved by consumers, has added strawberry big fruit cone and yellow peach big fruit cone, which has become a new bright spot in the ice cream market this year. At the same time, ice cream such as family clothes and mini clothes are launched in supermarkets and other channels to meet the diversified needs of consumers.