After the reform and opening up, it was a golden age for the development of jujube. In order to develop jujube production, the Leling Municipal Party Committee and Municipal Government formulated a production responsibility system that "the land follows the tree" and the top and bottom of the tree are responsible for it. In 1989, the "China Leling Golden Silk Jujube Festival" was tentatively scheduled to be held around September 15th every year, integrating economy and trade, culture and art, and tourism. It played a great role in promoting jujube culture and developing jujube.
According to local conditions, the Leling Municipal Party Committee and the Municipal Government relied on the unique resource of golden jujube to vigorously implement the strategy of red dates to enrich the people, continuously promote the process of jujube industrialization, and hold a red date bio-industry summit forum to promote the development of red dates in Dezhou City. Industrial upgrading and building a modern agricultural industry system in Texas are of great significance. As the organizer of the forum, Laoling City has formulated and improved preparatory plans based on the principle of efficiency and pragmatism. In accordance with the practice of holding international conferences, it has done a good job in collecting papers and inviting relevant experts, entrepreneurs and other participants in advance. It is necessary to pay attention to details, make overall plans, organize carefully, and carefully arrange various activities of the forum to ensure that the forum achieves effective results. After the forum, it is necessary to carefully sort out the results of the forum, deeply explore the theoretical and economic value of golden jujube, and promote the adjustment and upgrading of the agricultural industry structure in Leling City. The city's jujube industry has achieved quantitative breakthroughs and qualitative leaps, becoming a pillar industry and brand industry in the rural economy. The development of jujube industry in Leling City is as follows: Leling Golden Silk Jujube has a long history. Its cultivation began in the Shang and Zhou dynasties and flourished in the Wei and Jin Dynasties, with a history of more than 3,000 years. In 1995, the Leling Municipal Party Committee and Municipal Government formulated the strategy of enriching the people with red dates by “implementing the red date project, building millions of acres of date forests, and building the country’s largest jujube commodity production base.” Through the continuous and unremitting efforts of several governments, the city's jujube planting area has continued to increase significantly. Millions of acres of cultivated land in the city have all achieved jujube intercropping. The total number of jujube trees has reached 25 million, with 18 million fruit-bearing trees. The output is 200 million kilograms, accounting for one-tenth of the country's total red date output.
Leling has been named by the country as "Hometown of Chinese Golden Jujube", "Hometown of National Famous and Premium Economic Forest Golden Jujube", and "China's High-quality Selenium-rich Golden Jujube Production Base" , "China Golden Silk Jujube Industrial City"; a million-acre red date base is the only golden jujube standardized demonstration area designated by the country; in 2002, "Leling Golden Silk Jujube" was included in the national origin protection area and Obtained national green food certification; in December 2007, Leling selenium-rich golden jujube and seedless jujube won the gold medal at the International Forestry Industry Expo, and were identified as recommended fruits for the 2008 Beijing Olympics; in 2008, the "Leling jujube" trademark was Rated as a famous trademark in Shandong Province. At the same time, relying on the scenery of the jujube forest and the culture of the town, we vigorously develop unique ecological tourism. The 500,000-acre jujube forest tourist area has been rated as a national-level "industrial and agricultural tourism demonstration area", "AAA-level tourist attraction" and provincial-level Forest Park. In the process of enriching the people with jujube, we must firmly grasp the key to resource conversion and value addition, and always focus on the deep processing of jujube. The first is to strengthen the backbone. A number of jujube product companies with good market prospects, high technological content, and great development potential, such as Selenium-rich Jujube Industry, Jiangnan Food, Wanjia Food, and Linfeng Food, have been screened and given key support, and key companies have been provided with funds, land, information, etc. It has promoted the expansion of enterprise scale and the improvement of product quality, and cultivated a large number of jujube product processing enterprise groups. The second is to borrow external forces for development. In 2007, Beijing Huiyuan Group, the leader in the domestic fruit juice beverage industry, was introduced. The Huiyuan Group (Leling) fruit beverage and food processing project has a total investment of 1.1 billion yuan and can process and digest 150,000 tons of red dates annually. The first phase of the project, with an investment of 800 million yuan, was completed and put into operation in 2008. Jujube juice products digest 1,800 tons of local jujubes.
As of 2009, there are more than 100 jujube processing enterprises in the city, including 46 enterprises above designated size and 23 foreign exchange-earning enterprises. The jujube processing conversion rate has reached 42. It has developed more than 120 kinds of jujube products in eight series, including jujube wine, jujube tea, jujube juice, jujube dew, crystal jujube, and donkey-hide gelatin jujube. Leling Golden Silk Jujube is "full of treasures". The jujube meat, jujube skin, jujube core and jujube juice all have high utilization value. In addition to making food, it can also be widely used in the medical field.
Only 20% of Leling jujubes are used for deep processing and 80% are sold directly. The available resources are very rich. In terms of scientific research, processing, marketing, etc., the potential value of jujubes is far from being explored, and there is still a lot of development. space. The first is to establish a jujube circulation system with the professional market as the main body. In 1997, 150 million yuan was invested to build a professional red date trading market, with annual sales exceeding one billion yuan, making it one of the most important professional red date wholesale markets in the country. Two professional jujube trading markets, Yunhong and Zhuji, have been planned and constructed. There are more than 370 various golden jujube and jujube products stores in the city.
The second is to actively develop new circulation models such as online sales, entrustment, and agency, and expand the red date sales network. The Leling Golden Silk Jujube website has been established to regularly publish jujube price and supply and demand information, and is linked to China Fruit Network and Jinnong Network. It has established direct supply and direct sales relationships with large-scale dried and fresh fruit wholesale markets across the country, and has established jujube sales companies in some Southeast Asian countries and regions through agency and entrustment.
The third is to vigorously cultivate the team of Xiaozao brokers and large buyers and sellers. Relevant policies have been formulated to encourage rural capable people and large households to engage in jujube marketing, strengthen industry management and training, and standardize the order of jujube circulation.