First, divide the visible money and earn the invisible money behind it.

1, free value.

Now many industries are doing services such as free experience and free refund. Perhaps only the catering industry has been pursuing the old idea that there is no such thing as a free lunch. Many shopkeepers are confident in their products, but they are worried about how to find customers. In fact, free is the best publicity. If you have enough confidence in your products, are you worried that customers will not come again next time?

2. Special dishes are free, and other dishes are charged.

This model is currently used in many hot pots and skewers, which means that the so-called pot bottom is free and the food is charged. There are still many people selling stir-fried dishes under the banner of full meals. In fact, the core products are free and the dishes are charged. This model will give people a feeling of taking advantage, and if used properly, it can play a role in promoting business.

3. Free food drives paid food

Choose two profitable and delicious foods from the store, but they are not the best. Generally speaking, there are many cold dishes, and customers always feel that they are "cheap" when eating in your store.

Second, change the original transaction structure and adjust the original interest distribution.

1, main course promotion

A restaurant must have a main course. This main course should be cheap but profitable. It is delicious. Make this main course a must.

2. Special dishes

In addition to the main course, special dishes are also one of the indispensable marketing projects of the restaurant. What should we do?

(1) Set up five special dishes and sell them at low prices.

(2) Recommend dishes, and set up a display board in the most conspicuous position in the restaurant to show the five to 10 dishes that customers order the most.

3, lucky customers still have the opportunity to get it for free.

For example, a lucky seat is set up in the restaurant every day, and customers sitting in the lucky seat can enjoy free tickets or free gifts.

4. Free of charge within the specified time.

For example, you can enjoy discounts or meal discounts at certain times of the day. Customers can enjoy free birthdays or discounts, and special festivals can also provide preferential activities for corresponding groups, such as sending children free in June 1 and teachers free on Teacher's Day.

Third, use other people's time and other people's time to help another group of people maximize their value and earn some money by themselves.

1, online media publicity

(1) After customers come to the store for consumption, they can give discounts by forwarding the accumulation of friends.

(2) If customers buy through Meituan or other platforms, they can enjoy a 10% discount as long as they give favorable comments and praises.

(3) If the customers who come here have network celebrities, they can send videos faster on Tik Tok or Aauto's own platform, which can also give them free tickets.

(4) Restaurants should establish their own WeChat group, interact with customers in the group and provide preferential activities every day.

2, you can use some simple strategies-hire people to line up.

When many consumers go to the food court or shopping mall to eat, they will feel that it is not too bad for so many people to choose, so they will not hesitate to choose a restaurant with many queues.

Fourth, lifestyle replaces products.

1, pricing-numbers game

We will see a lot of goods in 9.9 yuan. The price difference between 9.99 yuan and 10 yuan seems to be only a penny, giving people the impression that the former is more humane. This is a very classic pricing strategy.

2. Commodity mix

Many restaurants offer activities that can add a few yuan to a product, such as: Coke 7 yuan, Hamburg 12.5 yuan, set meal 15 yuan. Do you think it's especially cost-effective to drink coke as long as 2.5 yuan is available?

3. Beautiful and generous

Nowadays, pure good taste can no longer satisfy consumers' pursuit of food, and "high value" has become one of the important standards for young people to measure the quality of restaurants. In addition, it can better meet the needs of contemporary people to take photos and make friends.

In addition to high-value dishes, environment and high-value waiters, many people will go to see the beautiful and handsome guys in the store. This reminds me of stone tofu. Many people buy tofu for its beauty. Xi stone tofu should be an advocate of humanized marketing.

Fifth, compress resources and build a strong catering enterprise.

1, a clever way to handle membership cards.

If you want to keep customers, you must let them renew their membership cards. So how can customers recharge their membership cards? If the customer eats more than 100 yuan, you can tell him that 300 yuan can get rid of this order by recharging his membership card. In fact, charging 300 yuan to get 100 yuan gives people a different understanding.

2. Membership privileges

There are benefits and membership specialties every month. This can not only send a lot of SMS recalls, but also allow new customers to apply for membership cards.

3. Turn customers into partners

(1) For an old member customer, you can ask him to recharge several thousand yuan, then get an annual dividend of N% from the restaurant, and then go to the shareholder wall. ...

(2) As long as customers pay a certain amount, they can become shareholders in the store. When they spend money, they can not only enjoy the exclusive discount of shareholders, but also get the corresponding sales commission by introducing friends to dinner, and they can also enjoy the profit dividend at the end of the month.

In the case of fierce competition in the catering industry, the innovation and application of business model is particularly important. When you have a complete and systematic business model, you will find it not difficult to do business.