Abstract: Specialty coffee is coffee made from specialty coffee beans. The flavor of specialty coffee is related to the origin, variety, bean picking procedure, storage method, roasting technology, etc. Who came up with specialty coffee? The term specialty coffee was first proposed by Ms. Knudsen from the United States. The background was that the quality of coffee was declining and it was not good for the body and people began to turn to other beverages. Let’s take a look at the origins of the specialty coffee concept. 1. Who proposed specialty coffee
The term specialty coffee was first proposed by Ms. Knudsen in the United States in the "Coffee and Tea" magazine. At that time, Ms. Knudsen was the coffee manager of the B.C. Ireland Company in San Francisco. As a buyer, she was very dissatisfied with the current situation in which the quality of green coffee beans was ignored in the industry, and even some large roasters mixed a large amount of Robusta beans into comprehensive beans, so she proposed the concept of specialty coffee to advocate for the improvement of industry quality. This term is used to describe coffee beans that are grown in special conditions and have distinctive flavor characteristics. Its use at international coffee conferences quickly spread the word.
2. The current situation of specialty coffee
People started drinking specialty coffee. However, due to the continuous growth of coffee demand, the discovery and use of new coffee varieties made coffee The quality declined, and people gradually became disgusted with this coffee that was not delicious and bad for the body and began to turn to other beverages. Under this circumstance, Ms. Knudsen's re-proposal made people realize the value of specialty coffee, which led to the rise of specialty coffee craze. In the United States, companies and stores pursuing specialty coffee, represented by Starbucks, appeared. The market for specialty coffee is also growing. In the 1990s, with the rapid increase in specialty coffee retailers and cafes, specialty coffee has become one of the fastest-growing markets in the food service industry, reaching US$12.5 billion in the United States alone in 2007. . Specialty coffee has become the fastest growing coffee market. Coffee producing and importing countries around the world are aware of the huge potential of the specialty coffee market and are constantly working towards specialty coffee production and production.