brief introduction
As the saying goes, food is the most important thing for the people. With the continuous improvement of people's quality of life, our consumption is also increasing, and the proportion of food consumption is increasing. Therefore, more and more people like to open restaurants and get their first bucket of gold. Hot pot is undoubtedly the first choice. So how to open a hot pot restaurant?
How to open a hotpot restaurant? -detailed knowledge
one
First of all, we should do a market survey, analyze what kind of products the market needs, and determine the project to choose according to this market demand. How to choose the project? It depends on the consumption level and eating habits of the market. Once the project is determined, we should look for a suitable facade. There are generally two kinds of facades, one with transfer fee and the other without transfer fee, that is, empty shops. When choosing the store to be transferred, it is necessary to investigate what this store used to do and why it can't do it anymore. Secondly, it is the location of the store. It is necessary to analyze the number of fixed people around, and then investigate the data such as the flow of people.
two
After all the above is done, the next step is the renovation of the store. The decoration style must match the product attributes and positioning. Before the decoration, it is necessary to sign a contract with the decoration company and determine the completion date. Remember to determine the completion date, so as to determine the opening date and carry out the store's advertising in advance. Decoration can be contracted, and it is not necessary to track it regularly during the decoration process. On the one hand, we can look at the progress, on the other hand, we can check the quality of the project.
three
In the process of decoration, recruitment began. Of course, if you are a person in this industry, it will be easier. If not, please invite a qualified store manager to come over as soon as possible, because there are still many jobs you can't finish. Your main job in the whole process is to support the store manager's work and communicate with him about the progress of the work every day. Personnel training and equipment procurement are very important links, so please don't underestimate them.
four
After the decoration is completed, the equipment installation is completed, and the personnel training is in place, the next step is the publicity of the opening. There are many ways to publicize, such as distributing leaflets, including newspapers, publicity vehicles, banners, radio stations and so on. If your strength is relatively large, you can also hold an opening ceremony. In short, the opening should be publicized to the greatest extent, so as to be as popular as possible in the early stage of opening.
five
After the opening of the store, the most important task is internal management, and the role of management is to exchange the best product quality and in-store service at the lowest cost. This requires an excellent catering professional manager. After the hot period in the store, the next step is the stability in the store, and the later marketing can't be broken. You can use membership system to stabilize and develop new customers. Or, you can do some small activities on some festivals to develop new customers.