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What is the reason for the bleak ratings of Bailuyuan?

After 16 years of preparation, the script was changed for 7 times, shooting took 227 days, and post-production lasted more than a year ... White Deer Plain finally appeared on the TV screen, but it was greeted by dismal ratings, and it was far behind by Ode to Joy 2 broadcast at the same time.

After more than ten days' broadcast, the average audience rating of White Deer Plain has been hovering around .6%, which was far behind by Ode to Joy 2 broadcast at the same time. By the time of publication, the amount of webcasting of "White Deer Plain" had just exceeded 1.8 billion, which was not excellent.

After the suspension of the broadcast, I harvested a wave of attention "White Deer Plain", but I was defeated in the ratings war. On May 1th, "White Deer Plain" was re-broadcast, and the ratings were .545% and .495% respectively, even less than those of the first broadcast.

to what extent is Bailuyuan's ratings bleak? To be honest, White Deer was originally a conscience TV series, which was really good-looking. According to Gege, it was good. The actors' acting skills were great, and it was an old drama, with different themes and different audiences! Most people may have been busy all day, and relatively speaking, they will choose a lighter drama. They are all good dramas.

on douban, the score of Bailuyuan is as high as 9 points, far ahead of Ode to Joy 2 (5.2 points), Simei Ren (3.7 points), Infernal Affairs of the Legend of Dragon Ball (4.8 points) and Choosing a Day (4.4 points).

Why is the ratings of such a TV series with a good reputation in off the charts so bleak? There is a very important reason, this is a rural TV series with a relatively serious plot. Compared with the dramas such as Ode to Joy 2, Simei Beauty and Selection of Heaven, which are crowded with handsome men and beautiful women, White Deer Plain is a bit rustic and boring. As the director said: the audience doesn't like watching me, so there's nothing they can do. In fact, in all fairness, White Deer Plain is not a bad film, but it just can't attract ordinary viewers who are busy in life and watch TV in their spare time, which is why Ode to Joy 2 has high ratings and the audience has a strong sense of substitution.