Excellent geographical location and convenient shopping.
Customers favored by their own enterprises will also be favored by competitors. When a certain part of customers need a specific product or service, the market will appear. Accordingly, an industry composed of competitors who want to produce and operate similar products and services to meet this market demand came into being.
Then, after identifying competitors and clarifying the intensity of competition, we need to know what the main advantages of competitors are. Only in this way can we predict the opponent and make the behavior of "I predicted your prediction" in the competition to predict the enemy's initiative.
After the establishment of important competitors, it is necessary to conduct in-depth and detailed analysis of each competitor, reveal each competitor's long-term goals, basic assumptions, current strategies and capabilities, and judge the basic outline of its actions.
The ways and methods of strategy implementation are specific and multifaceted, which need to be analyzed from all aspects of the enterprise. From the perspective of marketing strategy, it at least includes the following contents: product strategy, price strategy, promotion strategy and so on. A good marketing strategy can make you occupy the market faster than your competitors, so you must analyze and deal with it carefully.
Seeing this, I think everyone has a certain understanding of the main advantages of competitors and how to analyze their competitiveness. However, in fact, if you want to play well, you must first recognize yourself. Only by knowing your own advantages can you better develop your strengths and avoid weaknesses.