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1. Target goods on the shelf
Although they are all snacks, the types of goods between different stores are actually very different. Some shops will choose dried nuts, some biscuits and sweets, and some spicy chicken feet. Obviously, this kind of commodity choice can play a good role in drainage, attract consumers who have a soft spot for certain snacks, get repeat customers as soon as possible, and ensure the profit of the store.
2. Match a reasonable gift package or a blind box
This drainage method is very common in various shops in recent years. The essence of blind box is that consumers are dazzled by too many choices. Fortunately, they took the opportunity to hand over the selection of goods to the merchants, as did all kinds of snack packages. As a store owner, we can put forward several such products, such as low-sugar gift packages for people who lose weight, potato chips gift packages for puffed food lovers and so on.
3. Customized products under a reasonable budget
As a commodity with a wide audience, snacks can cooperate with the short video field with the same wide audience, and launch customized products by cooperating with specific video producers. For example, cooperate with game anchors to make snacks suitable for playing games with their photos, or cooperate with fitness bloggers to promote low-calorie snacks suitable for relieving appetite when losing weight. Compared with traditional celebrity endorsements, this drainage method is much lower in cost and often better in effect, because the targeted population is more concentrated.
How to drain snacks?
1, free group promotion
If it is in the early days of opening a store and the store is small, you don't have to spend money to buy traffic. A large number of QQ groups, WeChat groups, shopping forums, etc. Can be the first choice for promotion. As long as you write a good copy of snack products, highlight your own product advantages, and identify the shopping preferences of group members, you can intuitively increase store traffic and promote the transaction rate.
Although the previous drainage method didn't cost much money, it took a lot of time. Constantly refreshing the group news and constantly solving the pre-sales and after-sales consultation of group members need to pay for themselves.
2. Actively promote
Active promotion means that you actively participate in some official Taobao activities, such as taobao guest, website advertisements, WeChat applet links, etc. Active promotion needs a little money to operate, such as event registration fee, taobao guest commission and advertising fee. The store traffic brought by this method is unmatched by peer-to-peer promotion within the group. It can intuitively improve the store traffic, and the data is very impressive, which is the most cost-effective among many drainage methods.
3. Taobao platform promotion
The advantages of the birth of online purchasing platform are not limited to one place, but spread all over China or the world. Take Taobao promotion platform as an example. Taobao platform is an online shopping software owned by Ali. Here, if people want to buy a product, they just need to search for the product they want on the search page. Of course, a product will have many merchants. By reading the popular comments of this merchant, they can choose the store they want and then buy it.
This is for the buyer, for the seller, how to sell it, how to promote it so that someone will buy your things. Take imported food as an example. The safety of imported food is very important. One thing can be added in this respect. Only when the food you sell is safe will someone buy it.
Then there is the price, because imported food needs to be taxed, so compared with domestic food, imported food will be more expensive, and the price will become a problem. Of course, this can be solved. Merchants can promote sales in a preferential way. As long as it is not lower than the cost, it is earned.
Finally, popularity. At the beginning, you can't rush to buy things. You must take your time. You can choose to buy some low-priced small commodities to accumulate popularity from Taobao promotion platform. Promotion needs to be accumulated slowly, and it will be popular if it is wide.
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