The popularity of baked wheat cakes has not only become a "hot product" of various businesses, but also a hot post on the Internet.
Practice:
1, put white flour, yeast, warm water, butter and sugar in a basin to form dough, cover and ferment for about two hours.
2. Chop the meat floss and shallots into pieces for later use. Then chop the beef and garlic so that the garlic flavor can fully enter the beef.
3. Squeeze the dough into a face the size of a nephew, press it into a two-inch pancake, stick a small hole in it with a toothpick, sprinkle the stirred minced meat and beef on the cake, and then brush the pepper, pepper, cumin and salt evenly on the cake. 4. Bake the cake embryo in an oven at 190 degrees for 20 minutes.
Secret: The dough is very important. Adding a little sugar can play the role of rapid fermentation and increase the taste of the cake. At the same time, before putting it in the oven, brush the egg yolk on the surface of the cake to make it golden yellow and taste better.
Low entry threshold leads to flooding.
The reason why the biscuit shop can appear the trend of "flooding" is inseparable from its low threshold.
It is understood that a Tujia sesame seed cake franchise store generally costs about 20,000 yuan. Equipment includes: automatic oven with digital temperature display, 1500 to 5000 yuan. Flour mixer, 500 to 1000 yuan. Stainless steel console, 300 yuan. Cost of making cakes: calculated by the wholesale price of 2 yuan per kilogram of flour, after adding water, 1 kg becomes 3.4 kilograms, and one cake flour 180 grams is about 0. 106 yuan. The consumption of meat is15g per kg 16 yuan, which is about 0.24 yuan. Spices are used in 0.2 grams per kilogram of 360 yuan, which is about 0.072 yuan. Other ingredients per kilogram of 3 yuan, with 25 grams, about 0.075 yuan. 20 grams of oil per kilogram of 6 yuan, about 0. 12 yuan. The cost of each cake is about 0.6 13 yuan. Considering the wear and tear of equipment, each cake should not exceed 0.64 yuan. According to the 2 yuan of each cake, 500 cakes are sold every day, and the turnover is 1000 yuan, so the daily income is 600 yuan, and the monthly income is10.8 million yuan. Because of the low initial investment and quick income, the low threshold operation mode makes almost everyone want to get a slice of the "Tujia sesame cake" tide.
Patent expert
Each has its own flavor, who is the first difficult to define.
"Even if you apply for a patent, you can protect the formula of your own sesame cake and you can't protect the trademark." Regarding the registration and protection of various "Tujia" trademarks, Tao Xinliang, president of the Intellectual Property Institute of Shangda University, believes that it is debatable whether it is possible to apply for the word "falling slag" as its own trademark. "Because these words are spoken words in people's daily life, it seems inappropriate to use common languages as trademarks."
At the same time, Tao Xinliang also said that even if the application for the "slag drop" trademark is successful, it can only guarantee that other biscuit shops "cannot use the word" slag drop "alone". "Besides, the flavor of each biscuit shop is different, and it is hard to say who comes first. Since the same raw materials are not used, the first person who built the shop can't produce the evidence of' first', so it is difficult to define who infringes on this issue."
The "founder" said that it took three months to develop the patent of Tujia sesame seed cake, but it had nothing to do with Tujia.
"It took me three months to taste Tujia sesame seed cake." Speaking of Tujia sesame seed cake, we have to mention one person-Xu Yuanhong. This 40-year-old Anhui native has been following the tastes of Shanghainese since he came to Shanghai in the 1980s. He said that Italian pie, Tieqiao sesame seed cake and Tujia sesame seed cake are all his painstaking efforts. He said, "Because the word' Tujia' cannot be registered, we can only apply for the word' falling slag' as a trademark."
This edition is written by Wang Jiamin.
Start by making Italian pies.
"In the early 1980s, when I first came to Shanghai, I didn't have any money on me. At that time, I wanted to do some small businesses with low cost and quick returns, so I began to try to make Italian pies by myself." Xu Yuanhong said that at that time, he didn't expect it to be a big success. Italian pies were very popular. From a self-employed person with only one small shop to a big boss with many branches, Xu Yuanhong tasted success. At this time, many Anhui villagers also found him here, wanting to get a glimpse of his success.
Xu Yuanhong told reporters that he didn't know what "brand protection" was at that time, just for the simple reason that "fellow villagers should help each other". He always welcomed fellow villagers who came to "learn from the scriptures" and personally taught the secrets of stuffing making, so that later various "Italian pie shops" spread all over the city.
"I feel sick when I try to eat sesame cakes."
"It took me three months to study the ingredients alone." The packaging of kraft paper, crisp cakes with sesame flavor, and the "masterpiece" developed by himself are full of pride between Xu Yuanhong's words.
"I can't figure out how many biscuits I had to eat every day at that time." Xu Yuanhong told reporters that in three months, he and his R&D team spent every day in piles of biscuits. A little more salty, a little more cumin, and the cake should be baked crisply. In order to adjust the taste to the best state, Xu Yuanhong said that he felt sick when he tried to eat the sesame cake. "After the sesame cake was introduced to the market, I never touched it again."
I was shocked by the popularity.
When Tujia sesame seed cake was just developed, Xu Yuanhong was not sure if he could capture the market. As a sounding stone, he first changed one of his subordinate "Tieqiao Bakery Shop" into "Tujia Slag Bakery". Unexpectedly, after the launch, the bursts of cumin incense attracted countless diners' index fingers to move, and Xu Yuanhong couldn't believe it himself.
With the success of the first store, Xu Yuanhong quickly attacked and renovated almost all the "Tieqiao Biscuit Shop" to specialize in Tujia Biscuit. Half a month later, the first franchise store also opened. Originally, the dressing the of employees was the first basic requirement for franchise chains, but at that time, the development speed made Xu Yuanhong's franchise store rush into the horse without even having time to order the uniforms of employees.
Learn lessons and take the road of safeguarding rights.
With the experience of "Italian Pie" in those years, the first thing that Xu Yuanhong thought of was "to register the trademark as soon as possible" after the Tujia sesame cake was successfully launched on the market. "We have now passed the brand certification of' China Quality Miles'. If there are any consumer complaints and infringements, the industrial and commercial departments will come forward to defend their rights."
At the same time, the trademark of "Tujia dregs-dropping sesame seed cake" was also applied for registration last year1February. "Because the word Tujia can't be registered, we can only apply for the word" scum "as a trademark. After six months of examination and approval, we will begin to safeguard the legal rights of our trademark" scum ".
Although there are many Tujia sesame seed cake shops everywhere, Xu Yuanhong claims to be a hundred relieved about his own sesame seed cake. "Others can use the same storefront, but he can't copy my raw material formula. I believe that anyone who has tasted my baked wheat cake can tell the difference."
Xu Yuanhong doesn't care about the controversy about "which Tujia sesame cake is baked first". "My shop is the first in Shanghai, and my fillings are all developed by myself. I have confidence in my own brand. Moreover, every product has its own life cycle. I am already working on developing my new products. By then, I will naturally quit this battle. What is the point of who comes first? "
■ Folk experts say
I have never seen a similar sesame seed cake when I visited Tujia nationality.
Since all the biscuit shops have put up the "Tujia" signboard, whether this biscuit originated from Tujia has become the focus of attention. To this end, the reporter interviewed Chen Qinjian, dean of the School of Chinese as a Foreign Language of China Normal University and an expert on folk customs. "When I visited Tujia people in those years, I had never seen similar baked wheat cakes." However, he told reporters that although it was the first time that he heard about the new food "Tujia sesame cake", he was not sure whether Tujia people had this traditional food. "