Valentine's Day activity planning scheme of hotel restaurant 1 1. A kiss is enough.
On Valentine's Day, you can hold other activities to promote sales. "Kiss on the spot for 60 seconds, get full for free", an activity about Valentine's Day attracted many people's attention.
You can ask 30 couples to participate. There are no conditions for registration, whether it is lovers in love, newlyweds or elderly people who have been with them for many years. But the condition is that when the kiss is on the spot for 60 seconds, it must be a real kiss. This activity is launched in the hope that couples can prove their passion for love by kissing.
Second, give the guest a "love agreement"
Couple coupons can be pre-sold one year in advance. Only couples can buy it. One person can get two coupons worth 50 yuan. However, couples' coupons are divided into boys' coupons and girls' coupons, and each couple holds one. A year later, that is, February 20xx 14, the two coupons can only be used together ... Now, such a romantic and love-testing agreement is just right for Ma Jinlong Mala Tang Restaurant. After all, most consumers are women aged between 18-35.
You can also bind a membership card. On the day of February 14, couples can get coupons for couples when they apply for a new membership card or renew it, and the stored value is 100 yuan. If you and TA can still eat together hand in hand on Valentine's Day next year, you can enjoy these two coupons for free.
Third, software, love detector detects "love index"
During Valentine's Day, a "love tester" can be launched to measure the "love index" on the spot. This kind of software can read the candidate's emotional temperature and make a quick judgment based on the voice. Scores can show the degree of love between couples.
All customers who arrive at the store can measure the "love index" of the man to the woman through the love tester, and each person is limited to three times to get the highest value. How many points do you score in the love index, and then save the corresponding money on the basis of the original price. Full score of 20 points, if you get full score, how much it costs, all free! Customers participating in the test will be awarded the "Love Appraisal Certificate" by the store manager on the spot for both men and women!
Fourth, the lover's glass bottle
On Valentine's Day, a theme activity called "Glass Bottles for Lovers" can be held: the restaurant provides colored glass bottles, and lovers write their love stories on paper, then put them in bottles, tie them with ribbons and give them to each other. It is reported that such marketing activities cost less, but the effect is very good.
Five, fragrant flowers send beauty
"Flower World Theme Lover's Night" decorated with roses and flowers. The restaurant is decorated with more than 300 roses to create a romantic and warm dining environment. At that time, there will be singers performing at the dinner table, singing intoxicating music for the newcomers, and the unique XXX playing and guitar playing will also make people intoxicated. Men can pick roses at will when eating or leaving the table, and can only send one rose to their lovers. The mark of love will remain in my heart forever.
6. Seek a chance encounter-who will unlock my heart?
Go, go, go. Come to the restaurant to find the key to your heart! Open her heart!
I really believe that you will find the key to her heart!
Participants: urban fashion single men and women
Purpose of participation: love key, happiness lock
Activity introduction: the first edge of true love: happy lock, looking for beauty
On Valentine's Day evening, boys who participate in the activity will get a love key, and girls will get a heart-shaped digital hand card randomly distributed. At the beginning of the activity, boys try to unlock their love hearts with love keys, and each person has only five chances at most. Successful boys look for the corresponding lover according to the locked number.
Seven, auction-for whom is the heart in full bloom?
Participants: guests who want to express their deep love with flowers on a beautiful lover's night.
Purpose of the competition: be heroic, and swear to win the championship.
Activity props: blue enchantress rose, collector's edition XXX, 5 different flowers.
Activity description: A bouquet of blue enchantress roses and a collector's edition XXX provided by the restaurant will be auctioned on the spot, and the successful bidder will get a special love couple card, which can only be entered after both parties sign. The gift means that the restaurant will wholeheartedly witness true love forever. The top five participants who are closest to winning the bid will receive a bunch of flowers provided by the restaurant for free.
Eight, the true confession
Participants: all guests
Purpose: On this special day, express your sincere love to her/him, and say it out loud if you love her/him!
Activity description: The restaurant provides you with an opportunity to express your love loudly on this beautiful night. On a special day, a special confession of true feelings, how can you not touch her/him? The most creative confession, the restaurant will give you a Valentine's Day gift to entertain you.
Nine, roll the dice to win romantic gifts;
"Erotic Dice" is a special interactive game launched on Valentine's Day. Couples who come into the store for consumption on February 14 will throw dice at the designated position in the store and make corresponding actions according to the tips on each side of the dice to win beautiful gifts.
The text on the six sides of pornographic dice contains the following actions:
1, kiss the face (kiss 10 seconds)
2, hug (couples hug for more than 30 seconds)
3. Confession of love (more than one minute)
Exquisite gifts include:
1, chocolate (symbol of sweetness)
2. Couples Cup (a symbol of lifelong love)
3. Love USB flash drive (eternal witness, storing love)
4, a single bowl of 5 yuan.
Ten, even if it's just holding hands
Alternative marketing: On Valentine's Day, the activity of "20% off holding hands with anyone in the store, 30% off hugging and 5.2% off kissing" was launched. At that time, if customers come to participate in activities, as long as they hold hands, hug each other or kiss, they can enjoy corresponding discounts, and there is no specific restriction on the form of kissing. I believe that once the activity is launched, the bookings during Valentine's Day will be full or even bursting, and most of these consumer groups are young people. The discount range is large, and both hidden customers and open customers can participate in this activity. The discount range is large, which is economical and fun, and it has earned people's attention.
Valentine's day activity planning scheme of hotel restaurant II. Activity background
(A) Valentine's Day background
Valentine's Day is a western festival, which originated in ancient Rome in the third century A.D., allowing lovers to express their love for each other. Now it has become a festival widely spread all over the world. Valentine's Day and its corresponding consumption pattern have also become another popular western festival after Christmas, which is increasingly accepted by consumers. Hotels have the best conditions to create Valentine's Day, so spending Valentine's Day in hotels has become a must-have program for people with a certain economic foundation. The theme of the hotel is "If you love, please love deeply", so that the sweet and loving atmosphere lingers in the hotel. The small fountain at the entrance of the romantic Champs Elysé es restaurant is surrounded by roses, and a bouquet of carefully prepared roses is placed on each table. The menu is a Valentine's Day dinner carefully prepared for the guests, and romantic music has been lingering in the western restaurant. We extend our most sincere wishes to the couple who came to the dinner party. Red wine, chocolate and eleven roses are also placed in the couple suite to provide romantic accommodation for couples.
(II) Background of event planning
According to the hotel's experience in organizing this activity, young white-collar workers and high-paying people aged 20-40 attach great importance to Valentine's Day on 2. 14. The hotel is located in the city center, surrounded by many white-collar offices, which is an excellent opportunity for the hotel to promote this activity. The hotel also invested a lot of money in this activity, and planned this activity one month in advance, striving to make guests enjoy a comfortable dining environment and living environment. At the same time as economic benefits increase, good social benefits are realized to the maximum extent.
Second, the purpose and significance of the activity
(1) Purpose of the activity
Hotels build momentum through Valentine's Day, gather popularity, drive popularity, tap potential customers and promote sales; Let Chinese and western cultures communicate better, inherit culture and lay experience for other festivals in the hotel; Enhance the status of the hotel in # # through novel activities, and let customers greatly appreciate our hotel in comparison; Every activity is a test for hotel employees, and hotel interests are employee interests. Only through cooperation can the cohesion and collective sense of honor of hotel employees be enhanced.
(2) the significance of the activity
2. 14 Valentine's Day is becoming more and more popular in China, becoming an essential festival every year. There are various ways to hold parties, such as family gatherings, friends gatherings and couples gatherings. This is a good time for friendship, affection and love gathering. As a grand festival, there must be a specific venue, hotels can provide excellent places, and room catering can be promoted on Valentine's Day. On the one hand, it can make the hotel obtain good economic benefits and improve the hotel's operating income. As the earliest high-end hotel in xx, xx Hotel has accumulated rich customer service experience and made all kinds of key services perfect. This Valentine's Day activity hotel is also responding to the pace of social development, constantly improving and innovating activities, and striving for perfection. Let the old brand # # no longer be eliminated in social progress. In this 2. 14 love day, let more couples continue their love.
Three. Time and place of activity
Activity time: 20xx.2. 14-2. 16.
Venue: Champs Elysé es Restaurant on the first floor.
8- 1 1 Floor Deluxe Suite
Four. Activity form
(A) Valentine's Day couple activities
(B) Western Department discount big delivery activities
Verb (abbreviation for verb) related preparations before Valentine's Day activities.
Billboards and brochures
1. Do some publicity on TV.
2.LED advertisements and posters (the marketing department is responsible)
(2) Valentine's Day invitations
1. The management company is responsible, and all operating departments and marketing departments implement the distribution and mailing work.
2. The distribution and mailing targets are mainly large customers and frequent customers who spend money in the store, and the greetings and blessings of the hotel are combined with the holiday promotion activities of the hotel.
(3) Gift making
The purchasing department will contact Valentine's Day gifts and decorations to make the gifts more exquisite.
Quality training of employees
Constantly strengthen and improve the quality of employees. Tell them the importance of this activity, strengthen the etiquette norms of western food staff and increase appropriate training. Show some movies to increase practical operation. Make full preparations for this activity of the hotel. Housekeeping department should do a good job in reception training for front desk staff and room operation training for floor attendants. Avoid unnecessary troubles when guests check in.
(5) Promoting the division of labor
Managers of hotel departments make promotion arrangements and activity changes according to the needs of old guests and inform the marketing department. 2. Before14, the hotel group dinner was launched online, and the Formosa Plastics Steak Supreme membership card was also launched in the western food of the hotel. Customers in 88 yuan can enjoy the exclusive opportunity of 10 plastic steak, three free buffet coupons and three deluxe rooms. Guests staying in the room will enjoy a 50% discount, and will be given 4 hours of KTV carnival and 2 hours of free sauna.
(6) interior decoration and layout
1. Some pictures related to the Spring Festival and posters of promotional contents in the restaurant were posted on the storefront, mainly in red, which highlighted the festive atmosphere of the festival. Roses are placed around the swimming pool at the entrance of Xiangxie Western Restaurant to attract guests and let them know that the hotel will hold this event soon.
2. The restaurant will arrange a gift booth on weekends to promote the guests who eat.
3. Hotel lobby music should always be romantic and comfortable, giving guests a comfortable environment.
4. Lobby 2. 14 On that day, the concierge will distribute roses to couples who come into the store for consumption. And extend my most sincere wishes. There is a big double knot (made of bamboo and flower mud) on the pillar of the hall.
5. In terms of room decoration. Rose chocolate and red wine should be placed in the room for couples to enjoy. The hotel should also provide them with uninterrupted service, so that they can enjoy peace after a break.
Activity content of intransitive verbs
(1) Valentine's Day wishing and blessing activities
2. 14 double knot is placed in the lobby. All guests who come to the hotel during February1April-February 16 will get a chance to make a wish and wish. Each couple can get a couple glass bottle, and a label represents a promise. Labels are divided into: red stands for young love, suitable for young people under 25. Blue represents mature love, suitable for lovers aged 25~35. Gold represents perfect love and is suitable for lovers over 35 years old. Customers can write down their love wishes and wishes for themselves and others on the label, and then put them in a couple's glass bottle and hang them on a double knot for a week.
(2) Champs Elysé es western food Valentine's Day food dinner and lucky draw.
2. 14, the Champs Elysé es launched a Valentine's Day gourmet dinner. A set meal was carefully prepared for the couples who came to eat, and a lottery was added. On that day, there will be a usher in front of the restaurant. When guests enter the restaurant, they will give each person a number plate and ask them to write their names on the back of the number plate. Get the number plate before 20 o'clock, and the lottery will start at 20: 30. Six lucky people were selected, and each person received 32 free buffet dinners in the western restaurant. At the same time, each dining lady was given a nourishing beauty product of papaya stewed China Rana, and the man was given a glass of wine brewed by the hotel.
(3) Husband and wife room for 30 days.
VIP Department and Green Card Department have 30 awards, 3,788 sets of green cards, 6 hotel retail prices, 988 executive free room coupons and 5 buffet coupons. The membership card enjoys VIP discount in all business departments of the hotel. A delicate fruit bowl and a snack will be given at check-in.
(d) Large rewards for hotel wedding banquets
Couples who spend money in hotels are willing to hold a wedding reception in hotels if they get married. The hotel will give customers the biggest discount. And the hotel's "wrapped in silver" will give the hotel the biggest profit and meet customer needs. The newly added wedding consultation room in the hotel invites newcomers to join.
Seven. Activity budget
(1) budget
Decoration cost: LED lights and colored lights: 500 yuan.
Double knot bottle belt, etc. 500
Rose Tree, Rose, Menu 1000
Advertising billboard 1000
Newspaper 1000
Booklet 800
The value of coupon room, entertainment 2000
On-site lucky draw prize 2000
Valentine's Day gift 2000
Other miscellaneous expenditures in 2000
Total 12800
(b) Activity benefit analysis
1. Social welfare
Social benefit is a comprehensive benefit in enterprise management, which is closely related to economic benefit. Good social benefits can promote the improvement of economic benefits. Make enterprises in an invincible position in the fierce social competition. Establishing the social image of the hotel is an important content for the hotel to realize social benefits. Including popularity and reputation. Hosting Valentine's Day activities in the hotel is also an initiative to improve popularity and reputation. # # Hotel, as the earliest star-rated hotel in ##x, has accumulated rich customer service experience and perfected various key services. This Valentine's Day activity hotel is also responding to the pace of social development, constantly improving and innovating activities, and striving for perfection. Let the old brand ##x not be eliminated in social progress. In this 2. 14 love day, let more couples continue their love.
2. Economic benefits
Valentine's Day is a typical western festival, but in recent years, it has become a festival that young people in China look forward to every year, and its popularity greatly exceeds the traditional Qixi Valentine's Day in China. On this day, couples will arrange many activities to celebrate this special festival. In this way, Valentine's Day on February 14 became the first consumption peak after the Spring Festival. Many businesses actively seize this opportunity and carry out various promotional activities in order to achieve sales growth at the beginning of the year. Similarly, we are no exception. We must seize this opportunity.
During Valentine's Day, the main consumers are unmarried young people aged 20-25, accounting for about 52%, followed by married couples aged 25-35, accounting for about 43%, and elderly consumers over 50 also account for nearly 5%. Consumers' buying behavior is mainly gifts (flowers, chocolates, etc. ), entertainment and catering. The hotel will seize the opportunity, and 2. 14 will greatly increase the hotel's income while meeting the needs of customers. Recently, the state has forbidden public funds to eat and drink, which has caused great losses to the hotel industry. Why not slowly change the main body of hotel consumption, so that more people are willing to enter the hotel consumption. Try different festivals, understand the needs of customers, and let the hotel launch more attractive activities. Valentine's Day is the first holiday after the New Year. Think about what customers think and what customers need, and 20% customers can create 80% revenue.
Planning scheme of Valentine's Day activities in hotel restaurants 3 I. Background of activities
March 14 Valentine's Day is coming. It is the painstaking effort of every hotel to create a romantic and warm holiday for consumers. According to the operating characteristics of our hotel and the consumption habits of regular customers. This is our Valentine's Day promotion plan this year.
Second, the theme of the event
Valentine's Day at xx Hotel (A God-given marriage, love decides lucky chance)
Third, the activity time
20xx February 14
Fourth, the venue
Main location: Champs Elysé es Western Restaurant (sixth floor of the hotel)
Secondary location: guest room
Verb (abbreviation of verb) activity method
1. Create a warm and charming love palace for consumers through romantic scene layout;
2. Place a "Valentine's Day information card" on which couples can write their love vows.
3. Set up a "pink couple suite" in the guest room, which is cleverly arranged and presented with roses, chocolates and champagne.
Sixth, create an atmosphere.
1, truss is set outside for advertising.
2. The electronic screen and LED screen in the lobby scroll the active content.
3. Put a small display stand on the first floor and the sixth floor respectively.
There is a candlestick and a rose on every table in the dining room on the sixth floor.
The whole restaurant is decorated with white tablecloths, white chairs, wintersweet and sand.
6. Put a bunch of flowers (lily, calla lily) at the bar.
7. Set up an arch in front of the western restaurant.
8. Decorate colored lights and sand with pink balloons at the scene.
9. Taking photos on the spot (Polaroid 20 yuan/Zhang)
10, champagne tower on the dining table.
1 1. Set the table and put a big cake on the table.
Seven, advertising methods
1, leaflet: 1000 copies (rooms, business outlets)
2. SMS release: 1.300 yuan (20,000 messages)
3, internal advertising: (electronic screen, Sanming TV subtitles scrolling frequency, including inkjet)
4. Advertising text:
A, God-given marriage, love lucky chance. (advertising words)
B, spring letter blooms, roses bloom, love comes, and your story begins; Valentine's Day is coming, prepare a precious gift at Tianyuan Hotel, and then gently bring your she (he) to meet on this romantic day. (SMS)
Eight. Activity arrangement
1. Marketing Department: Launch the campaign advertisement before March 10.
2. Other departments shall formulate detailed rules for Valentine's Day activities in combination with the marketing plan before March 10.
3. The dining room should create a Valentine's Day atmosphere before March 13.
4. Engineering Department: According to the activity plan, arrange lighting and electricity consumption, and make special props.
Valentine's Day activity planning scheme of hotel restaurant 4. Activity theme:
"I will meet you more beautifully through lovers' night."
1. For single customers aged 20-40, hold a Valentine's Day bachelor party with the theme of "Meeting you suddenly, meeting you more beautifully". Taking "perfect encounter, expanding circle of friends and looking for a partner" as the gimmick, it not only meets the needs of singles to make friends, but also attracts more target groups with unique environmental atmosphere and creative highlights of activities to drive restaurant sales.
2. For couples aged 20-40, hold a Valentine's Day party with the theme of "Romantic Year". Take the opportunity of wedding anniversary and love anniversary to attract the target group to shop.
Two. communication plan
2. 10-2. 14 The posters of the previous activities were distributed in office buildings, shopping malls and downtown areas, and the target population was mainly 20-40 years old.
2. 14 NP advertising campaign for Valentine's Day.
2. During the activity of14-2.16, coupons will be issued.
Three. Activity time:
2. 12 -2. 14
Four. Activity content
With Valentine's Day theme activities as the main line, supplemented by pre-coupon rebate promotion, we launched a three-day theme marketing campaign of "Crossing Valentine's Day Night and Looking for a More Beautiful You", and held a single dating party of "Suddenly Meeting You" and a couple dating party of "Year of Romantic Remembrance" on February 14.
20-40-year-old singles group-"crossing the eve of Valentine's Day and suddenly meeting you" large-scale singles dating party;
All singles can participate in the large-scale single dating party held by XX Western Restaurant on February 14, providing the most comfortable and romantic platform and space for you to find the perfect partner with high-level dating, humanistic and romantic restaurant atmosphere and creative and interesting activities.
Anyone who makes friends on the day of the event can enjoy a 50% discount on food and beverage. (The specific discount depends on the restaurant. )
20-40-year-old couples-theme party "Crossing the Eve of Valentine's Day, Romantically Recalling the Year";
As long as you have a partner, you can attend the couple-themed party held in XX restaurant on February 14. All couples can enjoy 50% discount on Valentine's Day consumption and catering in western restaurants. All customers who celebrate their wedding anniversary on February 14 can enjoy the free couple package provided by the western restaurant as long as you dare to tell your romantic love story.
Verb (abbreviation of verb) creates the atmosphere of the scene.
First, the restaurant peripheral layout
(1), Valentine's Day Magpie Bridge modeling layout → add restaurant cultural atmosphere.
The creative design of the large-scale Valentine's Day bridge gate at the entrance of the western restaurant adds the humanistic style and festival uniqueness of the western restaurant through the cultural customs of the traditional Valentine's Day bridge club. In order to attract consumers' attention, well-known local photography agencies are strongly invited to join in, leaving the most beautiful figure of Valentine's Day for every consumer who enters the store.
(2), antique publicity column → point out the theme of the event.
Abandoning the traditional Chinese columns, according to the marketing theme of Valentine's Day, we creatively designed antique publicity columns and posted the slogan "Meet you better through Valentine's Day night", which played the role of activity promotion and atmosphere creation.
B, the hall environment atmosphere layout
① the arrangement of China lanterns on Valentine's Day.
Chinese lanterns are arranged in the lobby and main aisle of the western restaurant, which adds to the humanistic style of the hall.
(2), modelling propaganda flag layout
According to the marketing theme of Valentine's Day, the picture and content of the flag are designed and publicized in a unified way, and are arranged in an orderly way with creative shapes for the promotion of activities and the creation of atmosphere.
(3) Modeling and layout of photo receiving table
According to the actual scene, set up a photo collection desk (initially designated as the front desk), and decorate it with the theme of activities, such as sign-in board, modeling veil, X exhibition frame, etc.
(4), zoning stage modeling layout
According to the actual restaurant site, the zoning planning and design, stage creative modeling design and layout are carried out.
(5), light and shadow art equipment layout
According to the actual restaurant venue, lighting equipment, light and shadow performance equipment, etc. I need it on the day of the event.
The arrangement and process of activities in Valentine's Day singles area.
(single area)
Take a beautiful photo on Valentine's Day evening-invite famous local photography agencies to join us and take photos in front of the western restaurant. First, admission as a Valentine's Day activity can quickly gather popularity and create publicity topics; Secondly, photos taken with the unique information of western restaurants can be used as an effective carrier for word-of-mouth publicity among target consumers.
Enjoy a unique literary feast-on the day of Valentine's Day theme activities, put in a cultural performance that blends with the restaurant culture, and quickly enhance the participation enthusiasm of participants.
14 minutes of romantic heartbeat is the main link of single dating parties in this area. In the name of "14 minute romantic heartbeat" and the dim lighting style of the western restaurant as a foil, all the customers present had 14 minute "looking for someone", which was full of surprises, challenges and fun.
Perfect Meeting on Valentine's Day Night-The melodious music performance of 15 minutes during the event set off the atmosphere for the whole event.
17: 30- 18: 30 (the specific schedule can be appropriately adjusted according to local conditions). The welcoming staff of this western restaurant will guide customers into the restaurant. At the entrance of the restaurant, professional photography agencies will take photos for every customer who enters the store, so as to quickly gather popularity.
Planning scheme of Valentine's Day activities in hotel restaurants 5 I. Forms and themes of activities
The activity was held in the hotel food court in the form of separate meals, highlighting the romantic and warm Valentine's Day atmosphere.
Second, the specific arrangement of activities
1, venue layout: the food court of the hotel will be arranged before xx (green plants will be arranged between the dining table and the aisle, the hotel POP flag will be posted, and the lighting will be well arranged);
2. Advertisement: 65,438+00 posters were made by the public relations marketing department before xx and posted in Biyibi Supermarket, Guizhai Road, Fireworks Goddess Square, News Road, Renmin Road, Jinsha Road, Liu Yanghe Road, hotel entrance, lobby and pedestrian street respectively.
3. Other matters of Valentine's Day activities:
A. Dining starts at 17: 30.
B, 200 roses will be ordered by the public relations marketing department before xx afternoon.
4. Marketing methods:
Through on-site marketing, tourists can buy tickets for dinner directly in the bar, and each couple will send a bunch of roses.
Third, the menu
(68 yuan/person) Luo Songtang or corn cream soup, seven butter meals, seven mandarin duck steaks (steak with black pepper sauce/tomato sauce), seven fruit platters, 1 vegetable salad, 1 red wine/coffee/black tea, each 1.
Note: guests can also order other dishes (including Chinese food) and choose by themselves.