The fundamental reason for the success of Korean Fried Chicken in China is that Korean Fried Chicken has created a unique selling point - the romantic consumer experience - with the help of the star effect. In the Chinese market, consumers have a very positive consumer enthusiasm for new and unique products. Therefore, if you want to succeed in the mature market, you must first have a unique product, and Korean fried chicken is very good to do this. Korean fried chicken can be popular in China, is South Korea's "fried chicken beer" cultural output, so that the Korean fried chicken in China for a while, followed by a few years, the Korean fried chicken store blossomed all over the country. The Korean Fried Chicken is expanding while the iron is hot, and to this day has been gradually branded, fried chicken to join the catering industry in recent years has become a hit.

Moreover, Korean fried chicken in addition to cultural support, from the market feedback, the unique flavor is also one of the factors of its success on the top.

Modern catering consumption of the main group age concentration in the 22-35 years old, and the Korean fried chicken consumer group is coincident with the former situation. This shows that the taste of Korean fried chicken is more in line with the taste of young people. The product is thus labeled as a young consumer product, laying a solid foundation in terms of customer source.

Looking at the fried chicken itself, it is essentially a fast food category, characterized by high efficiency. Coincidentally, in today's fast-paced state of life time is money, Korean fried chicken can be efficient meal and the characteristics of the times coincide.

As food, Korean fried chicken and people's lives are closely related to meet the people "full" demand at the same time, a change, but also as a snack to amusement.

Compared with the traditional meal, Korean fried chicken can fill the stomach, as a meal to solve the problem of food; more general snacks, Korean fried chicken unique flavor, and comes with "fried chicken with beer" "buff", as a daily snacks are no The company's website has been updated with the latest information on the Korean fried chicken.

The past few years, is a frequent cultural exchanges, the theme of the times change a few years, there are countless entrepreneurial banner ringing in the sky, however, the times to be refined, so that follow the times of unremitting efforts of the brand has been continued to date.

Korean fried chicken from the cultural point of view into the market, in today's already quite stable and thick foundation, for today's Korean fried chicken category entrepreneurs to create more possibilities for success.