Since 21, Huangqi Restaurant has rapidly developed to the whole country by joining and expanding, and once it grew to hundreds of thousands, occupying the top position in take-away for a long time. However, have you ever found that it is rare to see the Huangqi chicken restaurant when you walk on the street? Why did the Huangqi chicken suddenly disappear and the scenery was no longer there? I think there are four main reasons: First, the price positioning is not allowed

In the early stage of development, the price of braised chicken was very grounded, with a pot of rice for more than ten yuan, so it was acceptable to the general public. Nowadays, although the price has risen a lot, the price of chicken is relatively stable. Many restaurants use frozen chicken to make braised chicken, so the cost is lower, a few dollars a catty.

However, the price of the braised chicken restaurant has gone with the market, rising from a dozen dollars to dozens of dollars. In the small counties along the 4th and 5th lines, a portion of braised chicken costs more than 3 dollars, which is really not like fast food for ordinary people with a per capita income of 3, yuan. Once in a while, eating it is a luxury. And after eating Lamian Noodles, beef noodles and Daoxiao Noodles in the street, you can't even spend ten dollars. Who wants to pay IQ tax? Second, the products are single

Some netizens have teased: Is abalone delicious? Will you get tired of letting you eat every day? After eating for less than a week, you will want to eat Chinese cabbage! Always eating one kind of food will really get tired, even if it is delicacies. However, most of the Huang-Ji restaurants only operate Huang-Ji, which is very simple. Over time, old customers are tired of eating, so it is difficult to retain customers and form a fixed source of customers. Third, the standards are mixed

The profit-seeking nature of businessmen determines the development direction of the market. When products make money, businessmen will rush to seize business opportunities. Although the authentic braised chicken is simple, it is not easy to master the essence.

There are hundreds of thousands of braised chicken restaurants in China, which can be roughly divided into three types, the first one is opened by Shandong people, the second one is opened in the form of franchise stores, and the third one is completely knockoffs.

for the first and second restaurants, the taste of braised chicken is relatively authentic, not too bad. However, in the third kind of restaurant, operators often see that the business of braised chicken is booming, and they do it according to the gourd painting. Although the appearance is similar to that of the authentic restaurant, the taste can be as bad as 18, miles. Customers who have eaten the cottage brand may think that the braised chicken is so unpalatable. As time goes by, it will affect the overall reputation of the braised chicken. Fourth, the ingredients are shoddy

In order to reduce the cost, many operators of Huangqi chicken use frozen chicken with lower price, so the taste and nutritional value are greatly reduced. For those who pay more and more attention to healthy diet, Huangqi chicken will undoubtedly be excluded. In addition, there are many customers who report that when eating braised chicken, there is very little good meat in the pot, and half of it is chicken neck and chicken joints, which looks very appetizing.