Zhang Gang, founder of Little Sheep Hot Pot, decided to start his own business after graduation, so he turned his attention to the hot pot market. He opened a local hotpot restaurant with good business. After this small success, Zhang Gang decided to continue to promote his hotpot restaurant to more places. Slowly, the brand Little Sheep became famous in China, and many people came here to try it.
Little Sheep was so popular that it opened a new franchise store in three days. Only three years after its establishment, the daily turnover has reached the peak of 6.5438+0.7 million. There are thousands of chain stores nationwide, and Little Sheep has achieved a high annual income of 4.33 billion, becoming a champion enterprise of domestic local catering.
Unfortunately, the good times did not last long. Because of the management's decision-making mistakes, Little Sheep gradually declined. At that time, Zhang Gang wanted to improve the image of Little Sheep by increasing the initial fee. But the result is that franchisees are unwilling, and the negotiations between many franchisees and Little Sheep have broken down. Then there is the entry of Yum! Brand. People know it's delicious! Brand can be said to be the leader in the catering industry. But since entering Little Sheep, it has been interfering with Little Sheep's company marketing and disrupting Little Sheep's marketing plan.
Later, with the rise of other hot pot brands in China, this situation of internal troubles and foreign invasion led to the decline of Little Sheep. In recent years, Little Sheep has started its own transformation plan, trying to integrate into the circle of young people. Whether it is decoration or service, it is mainly based on the needs of young people. However, it may not be easy for Little Sheep to rise again.