The monthly activity of Xiaohongshu has exceeded 200 million, and more and more people are starting to make Xiaohongshu, but in fact only a few people are doing it. Most people say that it is still in the stage of soy sauce. Today, I have compiled some summaries of the operation experience of the little red book for everyone. For the operation of the blogger account, I can read it from time to time, hoping it will be useful to everyone. 0 1. Now the platform severely cracks down on private access to the Internet. If the system detects that your notes are suspected of advertising, it will prompt you to violate the rules or give you a current limit. 02. You can delete some of the notes you sent before, but don't delete or block a lot of notes. 03. Don't do any drainage operation in the early stage! ! It is suggested that you should at least become a brand partner before leaving email information on the profile. 04. Study the similarities of explosive notes, such as title, cover, text layout, topic selection, imitation and learning. 05. The cover font must be clear and attractive, and the title can use "numbers+emotional words" to stimulate users to click more effectively. 06. Novices must carefully look at the platform rules and don't do any illegal operations. 07. If you want to receive advertisements safely by Little Red Book, don't engage in any private domain drainage, and don't reply to micro-signal WeChat official account and other information by private message. 08. Little Red Book is a platform that pays more attention to pictures than words. It is very popular with high value. If you can, you will show your face every four or five notes. 09. The most easily realized fields in Little Red Book are beauty and skin care > clothing > home > food > maternal and child care > travel shop > education > photography > fitness and weight loss > adorable animals (for reference only). 10. There are two sources for reading notes, one is system recommendation traffic, and the other is search traffic. 1 1. "System recommended traffic" requires that there must be clear keywords in the title and text, and the topic is clear, and the system will automatically recommend it to interested people. 12. "Search traffic" means "long tail traffic". Users directly search for keywords in their notes and then click on the notes to enter, which requires us to rationally lay out "keywords". When writing the text, you can search for keywords in Xiaohongshu, and then write all the related "long tail keywords" into the text. 13. If you want to explode, you must learn to be a "title party". 14. Pay attention to avoid some sensitive words, such as "WeChat", "Taobao", "Tmall", "Concern" and "WeChat official account", and do it without watching others do it. 15. After discovering that the account is obviously restricted, you can stop for about two weeks first, and then send some notes that are popular or just needed by users for a long time, and there may be a chance to save. 16. Advertisers ask you to pay for sending notes, or ask you to replace the whole note that has nothing to do with your field. This kind of advertisement suggests not to take it. 17. Little Red Book requires that the number of advertisements for filing should not exceed 20% of the total notes. 18. You can update your notes between 6 am and 22 pm, and it is not recommended to send notes after 22 pm. In addition, it is recommended to have a fixed update time as much as possible. 19. At present, Xiaohongshu still has a certain bonus, but the competition among bloggers is becoming more and more fierce. Under the condition of the same quality of fans, the media will give priority to the account cooperation with low quotation and high rebate. 20. Numbers with a strong sense of people and interactive comments (natural interaction) are more likely to be favored by advertisers. 2 1. It is best to keep the number for a period of time before operating the little red book, so as to prevent the platform from listing you in the array of marketing numbers and not giving you traffic. 22. It's best to have one card, one phone and one number, and don't switch multiple accounts frequently on one mobile phone. 23. "Good traffic is not an explosion, good traffic+good powder" is. 24. Compared with other platforms, it is relatively easy for Xiaohongshu to get pink. The pictures are beautiful and clear, and there are personal experiences in the text, and the fan base covered by the topic is large. It is normal to get thousands of pink overnight. 25. Don't brush data, don't send notes to third-party platforms for praise, it's okay not to violate the rules, once something goes wrong, it's not worth the candle! ! 26. Novices can go to fans1-30,000 or so for reference learning in the same field to avoid taking many detours. 27. Little Red Book is indeed a platform with relatively simple realization and relatively short realization cycle, but making money is also based on strength. To make money, bloggers themselves must also maintain stable and high-quality output. 28. If you want to develop in the long run, you must insist on originality! ! 29. Novices should not only choose topics based on personal feelings, but also have "variable thinking". Everything should be analyzed and summarized based on platform data, and long-term explosions of platforms should be selected for innovation. 30. Little Red Book users are mainly young women, and it is best to look good at their avatars, nicknames and profiles. If their avatars look good, they will get extra points. 3 1. An account that meets the function of opening French fries may not necessarily put French fries in every note, nor may it be illegal to put French fries in notes, but it is just not allowed to put French fries. 32. Although Xiaohongshu does not require the number of notes to be published, it is recommended that bloggers update up to 3 notes every day. If you send more than one note, it is best to leave 3-4 hours between the two notes. 33. There is no need to excessively pursue and envy the content of other bloggers. Everyone has their own characteristics. In the track that they are best at, it is excellent to strive for the ultimate. 34. In the background of Xiaohongshu, you can view various data analysis, such as the source of fans, the amount of notes, comments and interactions, etc. At the end of each month or the beginning of each month, you can do a good job of data analysis to foster strengths and avoid weaknesses. 35. After you find a note exploding or showing signs of exploding, you must keep outputting the content in this area. Perhaps this period of time is the peak of your powder. 36. Little Red Books are suitable for people who can maintain long-term stable output. For bloggers who spend three days fishing and two days drying the net, they can only be used as entertainment. It is impossible to make money by making little updates. 37. When writing the title of the little red book, you can add two small expressions appropriately. 38. At present, all platforms recommend video content. If you have the ability, try to make videos. For newcomers who have no foundation, you can use pictures and texts as a transition. 39. It is also a good drainage method to change the little red book number into your own micro-signal (but be careful not to violate the rules). 40. An ID number can only authenticate a small red book number. If you are not ready for long-term operation, you can not use real-name authentication first, which will not affect the recommendation of notes.