Break into the provincial capital and repair the bike first.
Liu Yudong's family, like other rural families, is poor and has many brothers and sisters. Different from many rural children, although he is the oldest in the family, he has strong independence since childhood. 1987, Liu Yudong, who was only 16 years old, came to Jinan to "conquer the world" with two dollars after finishing junior high school.
At that time, he had no skills, so it was extremely difficult to find a job. In the end, he had to learn to repair bicycles with a master. At that time, his idea was simple: "Art doesn't oppress people, learn some skills, and you can make a living in the future."
Apprentice for more than 2 years earned 20,000 yuan. "At that time, in addition to repairing bicycles in the shop during the day, I had to go to the bicycle factory to install bicycles at night. Although the work was hard, I gained a lot." This "achievement" is still fresh in his memory. "A young man under the age of 20 has 20,000 yuan, which was rare at that time.
Go home to build a house and get married, or continue to do it there? At that time, he was confused. In rural areas, boys are usually getting married at the age of 20, and their parents advised him to go back. However, he finally "went against" the wishes of his family, and spent 300 yuan/month renting a doorway near Jinan Mansion to repair bicycles.
At that time, most people who came to repair bicycles liked smoking and drinking. Liu Yudong, who was careful, specially brought in some cigarettes and alcohol from other places and put them in the shop to assist in business. This became the original starting point for him to be an alcohol agent. After a long time, he felt that the cost of purchasing goods from others was high, and his mind was flexible. He fixed his eyes on the agent.
Business starts with collecting bottles.
It's not easy to be an agent. No one will give a large number of goods to this young man who is only 19 years old. Moreover, at that time, many wineries had special agents, and wineries didn't care about one car and two cars. Besides, he didn't have much money and his strength was not good.
Bold Liu Yudong took 1 10,000 yuan to the winery of Lanling Liquor, which was popular in those years. The director turned him down without consulting. Liu Yudong was not discouraged. "I won't leave until he sells me wine," Liu Yudong recalled.
As promised, he stayed in this winery for a week in a row and slept in front of the director's house at night. The factory director was moved by the young man. Even so, he didn't promise to sell the wine to him, but gave him an idea: let him collect the wine bottle first, and then exchange it for wine.
Under the direction of the factory director, he traveled all over Jinan, including Shanghe, Jiyang and other places to collect bottles. The director didn't break his word and finally sold him the wine. "If you want to do something, you must do it at all costs. You should regard difficulties as opportunities and exercise opportunities." Now, Liu Yudong is glad of his persistence. "This is inseparable from my diligence and hard work in rural life.
1992, after learning that two foreign firms in the United States began to engage in the trade of Coca-Cola, Dove and other products in China, Liu Yudong, aged 2/kloc-0, went to Beijing to negotiate with these two foreign firms and asked for the agency to distribute "foreign brands" in Jinan. Smart and hard, Liu Yudong got what he wanted.
Later, he successively represented Shandong liquor such as Feixian Laobaigan, Jingzhi Baigan and Taishan Tequ. By 1994, the company's annual sales reached millions. Liu Yudong completed the primitive accumulation.
Create your own century-old brand
Bigger moves are yet to come. In 2002 10, Liu Yudong joined hands with LU ZHOU LAO JIAO CO.,LTD to develop two series of * * * more than 20 new products in LU ZHOU LAO JIAO CO.,LTD, and obtained its exclusive agency right in the whole country, set up branches in major provinces and cities, established its own sales channels and logistics distribution network, and formed a market layout with Jinan as the center, relying on Shandong and radiating the whole country.
Up to now, it has been a Jinan agent of more than 50 famous brands such as Maotai, Wuliangye, LU ZHOU LAO JIAO CO.,LTD, Langjiu and more than 2,000 single products. However, this did not satisfy him. "We have to be the general agent of foreign famous wines in China, so that the people of China can really get in close contact with foreign wines."
At present, Liu Yudong's products are not only drinks, but also non-staple food seasonings, cooked meat products, health foods, daily necessities and other fields. "In addition to the circulation link, we have now entered the production link and created our own food brand' Dada' brand, which indicates that we have officially entered the production link and have symbolic value." In 2003, Liu Yudong's sales in Jinan alone reached10.50 billion yuan, and the national sales exceeded 200 million yuan.
"Only specialization can win," Liu Yudong has his own set of special business ideas. Although at present, this enterprise run by Liu Yudong has built the largest professional liquor network in China, they are still strengthening and extending their own network. "Now our network has covered 70% of county-level cities in Shandong, but we are still building a deeper marketing network, which is the most valuable for the circulation industry.
At present, Liu Yudong is running on his own professional road. "We should keep up with Gome in liquor agency, have our own perfect network, be professional and build our own century-old brand."
Entrepreneurial message
Young people who work in cities should not give up their studies.
Perhaps because he didn't go to senior high school or university, he didn't get systematic study. Liu Yudong felt very sorry. In his conversation with him, he often mentioned the word "study". In his life, learning is a key word that runs through forever.
Now, he feels gratified that he has the time and conditions to study. "I am studying for an MBA now, and I hope to learn more about economic management, so as to be conducive to the rapid and stable development of enterprises." "Learning should become a habit." Man's greatest wealth is not the result, but the road he has traveled, but the experience he has learned and accumulated.
In addition to learning some theories, "learn from your customers, family members and employees, who can often give you unexpected inspiration." For young entrepreneurs in the1970s, we should learn more from entrepreneurs born in the fifties and sixties to make up for the shortcomings of our own times and avoid taking some detours, "Liu Yudong said.
As a rural person, Liu Yudong has a special feeling for the countryside and a special understanding of the experience of rural people. He reminded: for many young people who work in cities from rural areas, don't give up their studies and be dedicated, so that they can succeed; For college students, it is very important not to give up part-time jobs, but to exercise their abilities.
Entrepreneurial experience
The addition, subtraction, multiplication, division and addition of enterprise management is to strengthen enterprise management; Subtraction means subtracting the traditional management mode; Multiply is to take the road of capital and multiply; In addition, it is to get rid of family values.
Enterprise development cannot be measured by numbers. We can't just measure the development of enterprises by numbers, there are other things besides numbers. Our company's three-year goal is to let middle-level cadres buy villas and drive their own private cars, so that the parking lot is bigger than the office area. Because, in the long run, this is not only responsible for employees, but also for their families and my business.
The greatest wealth is the system. The greatest wealth of an enterprise is the system. The system is a paperless management and an institutionalized management. Using the system to manage is not only orderly, fast and efficient, but also saves costs.
Don't forget your roots when you are dedicated. Born in the countryside, Liu Yudong always emphasized "dedication and never forgetting his roots". He donated tens of thousands of yuan to a disabled school. So far, he has donated more than 500,000 yuan. His greatest wish is to build the best orphanages and nursing homes in Shandong.
Legendary entrepreneurial story: earning 10 million yuan from 1000 yuan
Dropping out of school because of poverty, wandering the rivers and lakes, "the swordsman" came out of the sheath and surprised the business community
1992, 14-year-old Chen Jiansheng, like many poor children, dropped out of school in tears because of family poverty and began a difficult working life. 1997, he used the accumulated 1 100 yuan to open a rain gear and oxygen rental shop. In April of 1998, a Shangri-La Kazhuo limited liability company was born, which was different from ordinary small-scale enterprises that were satisfied with manufacturing and selling small handicrafts and tourism products. From the beginning, the company took "promoting Tibetan national culture and displaying Tibetan traditional handicrafts" as its development purpose. "No matter what handicrafts you sell, you are actually selling culture. Only by letting more people identify with your culture can your products really be deeply rooted in people's hearts." Looking back, Chen Jiansheng concluded that to make products with national characteristics, culture must come first.
As for why the company should be called "Kazuo" and why it should do "sword" business, there are actually not many suspense and puzzles. First of all, "Kazhuo" means "peace, auspiciousness and long life" in Tibetan. I believe this must be a word that everyone will like and agree with. Secondly, Chen Jiansheng's Tibetan name is "Kazhuo Qilin Wangdui", and his family has been beating iron for generations, with a history of more than 100 years.
The ancestors of the Kazuo family worked hard to develop a set of steel syrup for forging swords, refined swords as heirlooms, and wrote down a knife manual, making it a rule that only one person should be handed down from generation to generation, and future generations should record their experiences in fighting knives in the knife manual, and the technology of fighting knives in the Kazuo family has been continuously improved. There are some legends in this period of history, and it's no exaggeration to say that Chen Jiansheng was a "swordsman" who was born in a famous Dao family. However, the ancient "swordsmen" generally liked to use knives to hoe the strong and help the weak and fight against injustice; Chen Jiansheng, a "modern swordsman", fought in shopping malls with ancestral craftsmanship and intelligent mind to revitalize the essence of the nation. The company has gradually developed, and now it has become the largest well-known enterprise in Yunnan Tibetan area, integrating the production, processing and sales of Kazuo knives and tools, ethnic handicrafts, and the protection and breeding of Tibetan mastiffs.
Talking about Tibetan mastiff, Chen Jiansheng has a lot to say. It all comes from an article he accidentally read. "It's an article written by an American, to the effect that the most authentic Tibetan mastiff has become extinct on the earth, and I will be on fire as soon as I see it!" Speaking of this matter, Chen Jiansheng's tone is still somewhat aggrieved. He said that Tibetan mastiffs have a special position in the hearts of Tibetans. Not only because of its extraordinary appearance and loyalty to protect its Lord, but more importantly, the sheep, cattle and Tibetan mastiff raised by Tibetans for thousands of years are its most reliable and safest guardians. The purest Tibetan mastiff in the world is produced in Tibetan areas of China.
In this way, Chen Jiansheng began to devote himself to the protection and breeding of Tibetan mastiffs in purebred tibetan mastiff, Shangri-La. In order to attract more people to pay attention to and care for Tibetan mastiffs, he established the Kazhuo Tibetan Mastiff Breeding Base in 200 1 year, and established the Shangri-La purebred tibetan mastiff Folk Spontaneous Protection Association. Every year, he invested a lot of money in the protection and breeding of Tibetan mastiffs, and now the base has more than 70 fine mastiffs such as "Xirao Kangba" and "Hundred Lions King". In 2007, he also initiated the establishment of the purebred tibetan mastiff Conservation Association of Diqing Tibetan Autonomous Prefecture, which effectively promoted the development of conservation in purebred tibetan mastiff.
Unlike some "successful people" who like to talk big. When introducing his own industry, Chen Jiansheng said almost nothing about his company's performance. But when asked, he simply said: "The total (sales) performance of Dao and Tibetan Mastiff is not bad every year. The online transaction volume is close to10 million yuan, and other transaction forms have exceeded 50 million yuan."
Taking care of the poor students, many titles are "charity".
Chen Jiansheng has many titles, such as the general manager of Kazhuo Co., Ltd. in Shangri-La County, the president of purebred tibetan mastiff Protection Association in Diqing Tibetan Autonomous Prefecture, the director of the development and exchange center of Tibetan ethnic handicrafts and knife culture, as well as the moral model of Yunnan Province, the top-notch local talents in Yunnan Province, and the national outstanding rural youth rich leader. In addition to these, there is also a striking title, which is the president of Kazuo Love Foundation. "Because I have dropped out of school because of poverty, I will try my best to help those children who can't afford to read." When it comes to this issue, Chen Jiansheng didn't sing a high-profile song. "This is just a kind of care."
According to reports, in 2002, Chen Jiansheng established the Kazhuo Love Foundation, and launched the special aid action of "Love Makes the Future", which successively raised millions of yuan from the love fund and launched financial assistance activities for poor students. At the beginning of the foundation, it mainly supported poor students in Shangri-La County. With the continuous growth of the foundation, the scope of support has been extended to poor students and poor herders in Tibetan areas in Yunnan, Sichuan, Tibet and Qinghai, and a Hope Primary School has been invested.
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