I'm sure you can see in recent years, many stars open store to get involved in the commercial field, and the restaurant store is the major stars compete in the field, but most of the results are poor, can be described as a series of cartwheels. This is not, the entertainment circle called "have the most companies" male star Hu Haiquan recently also "overturned" .

You should have seen the news, not long ago, the tea associated company of the Palace of Guangzhou Palace Catering Services Co., Ltd. due to tax evasion by the Guangzhou Municipal Taxation Bureau of the Second Inspection Bureau fined a total of 91,232.23 yuan, and Hu Haiquan is the co-founder of the brand. This company was established in November 2015 with a registered capital of 5 million dollars, and its legal representative is Xu Chi. It is reported that this is the third tea drink brand that has been fined for tax evasion. Previously, Guming Milk Tea was fined 11.61 million yuan; Fu Xiaotao was also fined.

Stars stepping into the food and beverage industry is just to make money, a long time ago, is not something special. In these years, many acting stars are not satisfied with the flow of the screen, because of the self-star aura, offline to open a catering store to circle the powder that is excellent. For example, Xue Zhiqian participated in the investment of "on the humble hot pot"; Huang Xiaoming, Li Bingbing, Huang Bo, He Gui, Jing Bo Ran, Ren Quan six stars used to be "hot one" shareholders; Du Haitao and Wu Xin is "hot doo spicy "co-founder; Sun Yizhou has" Zao Menkan marinade barbecue "; Meng Fei and Huang Lei opened a" Huang Liang a Meng "; Guan Xiaotong's" naturally dull " and so on.

Looking at is not feel very a piece of prosperity, in fact, these stores before often have negative news, so that the last disappearance. I don't know if you've ever been to these celebrity restaurants, I've been to Chen He's "Xianhezhuang" hot pot restaurant, always feel that something is missing, and the real catering people open store compared to the feeling of strange. And these stores, many of which are network hype into a "net red store", in fact, net red store in the end how? I think we all know.

We all say that there must be a reason for everything, star restaurant store frequently "overturned", or there are reasons.

First, the so-called industry has specialization, the star restaurant to take what to attack? In fact, more like a brand spokesman, not at all like a shopkeeper. As the threshold of the catering industry is very low, and the star is not a professional catering people, at most a side business, most stars have no food and beverage operations ability, basically on behalf of the operation, which has the time to operate, management, live off a shaking hands, there is a time to show up, advertisements, the use of the star effect to attract a little bit of traffic to expand the The actuality is that the actual actual person is not a person who has a lot of money to spend. If you really want to open a good restaurant, is it necessary to learn more restaurant knowledge and professional skills?

Secondly, the star crossover to do catering, the ultimate goal is to earn traffic, in fact, in order to get the benefits, carry out other business can be understood. Therefore, in terms of management, on the one hand, money to find professional managers to take care of, on the other hand, with their star effect to attract traffic. This approach does make the store "red", but only temporary. Perhaps the star set foot in the restaurant industry, and not much ambition, just want to make a quick buck. How could such a thought not be "overturned"?

Third, I don't know if you have found that these stars will be actively engaged in the rapid expansion of the restaurant, the operator of the star gimmick open to join. But its internal management has a lot of problems, this "make quick money" way there is no follow-up maintenance, operation, management of a chaotic, store is difficult to long.

Fourth, poor value for money, health is also a concern, many people used to eat are attracted to the network, eaten before it suddenly realized, "expensive", "not good" "small amount", these words have become the keywords of poor reviews of many star catering establishments, will eventually be blown out of proportion, catering establishments will eventually disappear.

These celebrity catering outlets are actually in vain, they are relying on gimmicks, relying on fame, there is no quality or something real. Star restaurant's successive turnover, but also to the stars to remind, the catering industry is highly competitive, as a public figure, but also to play a leading role, only think of using the star influence to circle money, the risk of transferring out, one will corrupt the industry trend, two will let themselves into the abyss.