Wang Junkai endorsed Xiang Peopeo, I don't think it will make the sales go up a lot, as for the comparison with Youlemei, this is not good to say, because now the milk tea industry would have been nearly saturated, there are a lot of products, in the user's choice does not go on the previous only Youlemei, Xiang Peopeo.

The evening of August 12, Xiang Peopeo released its 2019 half-yearly report. The financial report shows that Xiang Peopeo ready-to-drink business increased four times year-on-year to 651 million yuan, of which Meco Juice Tea's first half-year revenue amounted to 588 million yuan, occupying the vast majority of the ready-to-drink business.

Meco juice tea is a product launched by Peopeo in July last year, and its cup format and slogan of "real tea and real juice" have become differentiated selling points between Peopeo and similar competitors. According to media reports, Meco Juice Tea shipped more than 3.5 million boxes per month in the second quarter, and is still climbing. However, some media specifically analyze the half-yearly report of Peopeo Peopeo found that Peopeo Peopeo's net profit of 23.529 million yuan in the first half of the year, the government subsidies occupy 23.0478 million yuan, the company's investment income of 8.4829 million yuan. After deducting various non-recurring expenses and income, the deductible net profit of the main business of the fragrant Peopeo is only 22.8 million yuan.

After the release of the financial report, Peopeo's stock price continued to fall, as of the close of the 16th Peopeo's stock price fell more than 10% to 34.45 yuan. Peopeo's increase in revenue is not profitable, because of the company's operating, management, sales and other costs and expenses of the significant increase. New spokesman, cross-border co-branding, hot drama advertising and so on sales action in the first half of the year a **** spent 391 million yuan, advertising and marketing costs accounted for half, amounting to 194 million yuan.

Gaining heat through marketing, increasing sales, and then investing the money from selling into advertising has been a cyclical action for Shampoo