1, menu marketing

Suspended appetite menu is a good marketing vehicle, customers are often based on the menu picture or introduction to the menu, therefore, the menu must be asked to specialize in the production of the company, so that customers can see the picture on the menu have an appetite.

Regular replacement of many restaurants long-term use of the same menu, do not know that the catering industry market changes, customers are "new and old", if you can not maintain a moderate sense of freshness, at any time there is a danger of being eliminated.

2, in-kind publicity

In-kind publicity is to attract customers to store with the help of physical pictures or models of food and beverage products, a marketing method, operators usually use the following methods.

Physical model display: in front of the restaurant or customers pass by the place, display the restaurant business products physical model, posting product pictures, posters, bulletin boards, etc., from the visual, auditory, olfactory and other aspects of the sensory stimulation of the customer to attract customers to the store to consume.

Raw material display: set up seafood pool at the entrance of the restaurant, both with a strong ornamental, but also to reassure the customer, because the raw materials used in the restaurant are fresh, hygienic, but also to weigh seafood face to face, so that customers can rest assured that the food portion.

Finished product display: catering stores can be some of the dishes cut with raw materials, by the initial processing of the plate display. Self-service restaurant is the use of finished product display promotion of the typical representative, customers tend to look at the cooking, display orderly dishes before making a decision whether to dine in the restaurant.

3, dish tasting

For some special promotional dishes, you can use the customer tasting method to market. Waiter dining car will be pushed to the customer's table, let the customer first taste, such as like on the order, such as not to the taste and then ask the customer to point to other dishes.

4, takeaway marketing

With the accelerated pace of life, people are more and more accustomed to ordering takeaway, so there are also a number of traditional catering industry and the new era of e-commerce combined with the professional takeaway site. Conditional restaurants can create their own takeaway team, with a prominent logo, uniform dress and transportation, etc. will be the store's signboard out.

5, group-buying promotions

In recent years, group-buying catering with ultra-low discounts, convenient purchasing methods in the urban white-collar workers quickly rose in popularity. Common group-buying sites include Meituan and Baidu Nuomi. When merchants conduct promotions on group-buying sites, they usually use discount coupons, and customers can purchase the coupons and then go to the store to consume.