In the fast-developing modern society, people are gradually recognizing the importance of a business plan, which plays an important role in attracting the human resources needed by entrepreneurs and gathering people's hearts. What does the business plan you have come across look like? Here is my compilation of restaurant business planning plan, I hope it will help you.
Catering business planning plan 1Green catering refers to food farming, production and processing, logistics and distribution, table consumption and service environment of the whole industry chain in each link to a natural, safe, non-polluting condition. We have to according to the population flow density residents' income level, the actual consumption and other factors, in commercial areas, shopping areas, tourist areas and residential areas and other places to open the dining business.
A market analysis
"Not only profit, but also service and questioning." As an advocate of this industry, we hope that the company has become an ideal and faith in quality service and healthy development of the industry, we believe that only in a fair, rational business ideas, unremittingly adhere to, the result is a win-win situation that we all hope, thus promoting the formation and development of green catering in general.
Two, the staff's clothing, business philosophy, internal management and the head office to maintain uniformity.
Green catering refers to the food growing, production and processing, logistics and distribution, table consumption and service environment of the whole industry chain in each link to a natural, safe, non-polluting condition. In the procurement process, the first to identify the source of raw materials, natural non-polluting raw materials, green food raw materials, as little as possible to buy canned, listen to loaded or other semi-finished products that have been processed and produced raw materials, and better to identify and eliminate the purchase of contaminated or corrupted and spoiled raw materials.
Third, the image of the catering company strategy
In the commercial district, tourist attractions located in the area of the restaurant fully display the company's image of green, clean, hygienic, affordable, warm. Please ask a professional company to develop a set of advertising plan for us, starting from the characteristics of the company, and strive to *** sex in the personality.
With, the Chinese government to build a harmonious socialist society proposed." Harmonious society" has become a striking new vocabulary. The country up and down the topic of discussion, experts and scholars have written, the news media frequently reported. This invariably promotes the potential commercial value of the four words "Harmonious Society". The purpose of green catering is to enable consumers to get safe, healthy service, creating a new model of harmony between mankind and the natural environment. The four words "Harmonious Society" are more aptly infused with the idea of being responsible for the environment and society on which we all depend for our survival and development.
Four, the investment plan
"Start from the point, spoke for the face". Based on the characteristics of a regional consumer groups, the initial development should form a certain scale of operation, select a number of business outlets address, at the same time, "shiny full debut". Later on, according to the development, the radiation of the national business.
In the early stages of development, actively guide customers to green consumption, so as to become a stable customer consumption groups. We have to according to the population flow density residents' income level, the actual consumption and other factors, in commercial areas, shopping areas, tourist areas and residential areas and other places to open the dining business.
Catering business planning plan 2Business purpose:
1, the use of the restaurant's existing member resources, the fitness sports venues and restaurants organically combined to form a fitness as a leading brand, leisure, meals, water bars, bars, pastry, Western fast food and one of the catering business advocate fitness and leisure restaurant.
2, expand the sports, fitness, dietary nutrition organic combination, back to the people a dietary structure adjustment, nutritional balance with the new catering enterprises.
3, the combined effect of Puffy's sports and fitness brands, the formation of sports restaurants.
Operating area:
3,000 square meters, 200 casual dining
Operating objectives:
1, set up a meal to sit 200 people;
2, the average per capita consumption of 40 yuan; 2 meals / day
3, the daily Sales: 200 people x 40 yuan / person = 8,000 yuan / meal
(according to the lunch market: 60% attendance, 70% attendance in the evening market)
Lunch market: 8,000 x 60% = 4,800 yuan / day Evening market: 8,000 x 7% = 5,600 yuan / day
Lunch market + evening market = 10,400 yuan / day
4, monthly sales: Lunch + evening market = 10400 yuan / day x 30 days = 31 yuan / month
Set up departments:
A front office service department: 22 people
Restaurant Manager; 1 person total 5000 yuan
Supervisor: 1 person 1,200 - 1,500 yuan / person total 1500 yuan
p> Foreman: 2 people 800--1000 yuan / person total yuan
Service: 14 people 600---800 yuan / person total 11200 yuan
Passing dishes: 4 people 600---800 yuan / person total 3200 yuan
Second, the kitchen department: 18 people:
Kitchen Supervisor; 1 person
Western food chef: 3 people荷台：3人
Case: 3 people West Point: 2 people
Total 26,000 yuan
Third, the bar: 2 people 800--1000 yuan/person total yuan
Fourth, the cashier: 2 people 1,000 yuan/person total yuan
Fifth, the pa department: 4 people 550 yuan/person total of 2,200 yuan
Sixth, Treasury: 1 person 1000 yuan / person total 1000 yuan
vii. Finance: 1 person 1500 yuan / person total 1500 yuan
viii. Purchasing: 1 person yuan / person total yuan
ix. Business accounting:
1. Monthly sales: 31 yuan / month gross profit margin: 68%
2. Gross profit: 31 yuan / month x 68% = 212160 yuan/month
3, personnel wages: 59600 yuan/month
Catering business planning plan 3A, development prospects
People eat for days, even if the natural disasters, there are still a lot of people are optimistic about the catering industry. xx year, some industry insiders predict that by 20xx year, China's catering turnover will exceed 2 trillion yuan. The industry is expected to exceed 2 trillion yuan by 20xx, so the outlook for the catering industry is favorable.
The positioning of our theme restaurant is medium-sized cities, per capita consumption of about 50. The market outlook is broad. From the investment threshold, such as McDonald's KFC and other franchise applicants investment amount of not less than RMB 3 million, etc., Kung Fu Kid's agency fee has to hundreds of thousands. Some fast food chains such as real Kung Fu, temporarily not carry out outlets to join the business. This shows the relative small investment in theme restaurants in the start-up phase, the conditions are relatively tough, but the threshold is not very high, competitive.
Furthermore, let's look at the consumer trends in the catering industry in 20xx:
1. Catering brands to speed up the pace of development;
2. Low-carbon has become a popular theme of food and beverage development;
3. Catering talent talent is diversified;
4. Catering information technology, scientific marketing to speed up;
5. Diversification of the level of development;
6. Catering industry policy is more standardized, industry self-regulation needs to be improved;
7. Catering mainstream consumption and mainstream consumer group transformation, the collection of the city to the provincial capitals, from the provincial capitals transformed to the local municipalities, the transformation of the local municipalities to the county.
Second, the market analysis
In the university has been criticized is the university cafeteria food problems, the university's poor quality of food has become a recognized problem, just to meet the problem of students to feed themselves, and the quality is far from meeting the requirements of the students. Part of the university food situation is worrying, and even some university cafeterias have collective poisoning. This plan is based on this point, in order to protect the food safety of college students, improve the quality of college students' diet, the establishment of the University Diet Alliance, aims to provide college students with low-priced, safe, high-quality and characteristic food, and at the same time, to provide a certain amount of work-study positions for various universities, to help poor students to better complete their studies. SWOT analysis:
Strength (advantages): the restaurant business to solve the school cafeteria meals taste a single problem, there is no flow of stalls health does not guarantee the worry, and with the cafeteria is also convenient, quick, time-saving. In addition, this restaurant adopts the self-service option, which should be easily welcomed by customers and save some human resources. Meanwhile, cold drinks, iced porridge, etc. are also available at non-meal points, and free tea is provided. Simple and comfortable decoration will be a major feature of the restaurant. Students generally prefer to dine in restaurants with clean and good service attitude, so satisfactory service will also be a major feature of this restaurant. In addition, the school cafeteria has a clear time limit for dining, while few restaurants outside the school sell breakfast, so the restaurant outside the school can more easily capture this part of the market share lost due to the time difference, in other words, the market share generated by the potential customer base who want to eat some time before and after the dining point.
WEAKNESS (disadvantage) analysis: due to the start-up, fast food restaurants are small, such as dining human resources, service programs are relatively limited. And the competition inside and outside the school district is also relatively fierce, so there is still a considerable disadvantage. On the other hand, because school vacations are fixed, the customer base will plummet during the winter and summer vacations, which will be even less than the summer, which will be a more difficult problem to solve.
OPPORTUNITY (opportunity) analysis: According to our market research and analysis, the market demand for the store's products exists, and has a certain degree of competitiveness. And I am a student ---- this largest customer base in the member, so better understand what kind of products and services customers need, from these aspects, is supposed to be a very good chance to squeeze into the catering market.
THREAT (threat) analysis: the restaurant's service and product quality of the high and low and operating costs and have a direct and inevitable link, so the price of the product is bound to be no lower than competitors, although the overall price is not too high, but in contrast, the customer's affordability has become a major test. And, the cost and profit is also directly linked to the amount of profit is whether the competition in the survival of a major determining factor. Moreover, the different customs and eating habits of different places, another problem arises, that is, whether the majority of customers can be recognized or satisfied with the product, which also needs to be tested.
Three, the development of strategies
1. Before the opening of the restaurant, advertising and publicity, because the main customer base is aimed at the fashionable young people, flyers and brochures appear in the form.
2. Theme restaurant will be established in the mode of Western-style restaurants and cafes, personalized space in the free time will be presented in the cafeteria buffet style. Theme restaurant we will present the menu in the form of themed catering, including couples packages, etc., personality space self-service, summer launch of cold drinks, etc., with specific reference to the form of a tea and a seat, casual dating-based, advocating freedom and communication, this move is a good solution to the personality of the space is not rented out when it is vacant.
3. Theme restaurants also cater to take-away situation of catering services. According to the customer's needs in the place where they developed to provide catering to meet their theme requirements, represented by the theme of couples, to provide planning and catering support.
4. Restaurant tableware to personality-based, for the vacant cost can be and more. Application of mugs, personalized printing to reduce costs.
5. At the beginning of the source may not be a lot of customers, can be matched with more concessions, in the fashion community such as LOFT, school associations, business districts to do experience and preferential experience activities, to cultivate customers.
6. Theme restaurant publicity may take a long time, but because of its freshness, to attract customers is not a big problem, but also in the long run there is a theme of the problem of obsolescence, this aspect of the feedback system we will establish a perfect information feedback system, through our information feedback and member preferential system of the perfect match to grasp the customer's demand tendency, and to set up a platform similar to exchange of information system, collect information. The system will be able to collect the information.
Four, store profile
The store is located in the center of the university gathered, mainly for the customer groups are college students, teachers, and part-time workers. The business area is about 80 square meters. It mainly provides breakfast, lunch, dinner, as well as special cold drinks and casual dining. Breakfast is characterized by Zhejiang and other southern snacks, of course, local snacks are also indispensable. There are many varieties, full flavors and rich nutrition, so that diners have more choices. For lunch and dinner, there are dishes with different flavors from north and south. For non-meal, there are all kinds of cold drinks, such as juice, thin ice, ice porridge, shaved ice, sweet soup with ice beans, frozen coffee, fruit platters and so on. The restaurant adopts the self-service fast food mode, so that customers have a more relaxed dining environment and more space for choice.
The restaurant is decorated with natural, casual, and modern atmosphere, the wall adopts light warm tone, the kitchen layout is reasonable and exquisite, good lighting, and the overall perception is between the nature of the family kitchen and the nature of hotel kitchens.
V. Storefront Design
Restaurant Design
Type: Catering
Restaurant Name: MAGIC-BOX
Restaurant Theme: MAGIC
Restaurant Structure and Size; Theme Restaurant (Area A), Personalized Space (Area B) Theme Restaurant (Area A): Theme Restaurant is MAGIC's main restaurant. A area): Theme restaurant is the main profit point of MAGIC-BOX, in order to provide customers with meals, rest mainly. A area is subdivided into A1, A2, A3, A4 four parts: A1 bar (charges, ordering and information services), A2 kitchen (for the customer to make meals), A3 lavatory, A4 dining place (for customers to provide a place to dine),
Personalized space (B area) Personalized space, one of the innovative highlights of MAGIC-BOX, is mainly for customers (casual customers, families, small and medium-sized enterprises) to provide space and design (DIY) to present customers with a space that they can't or rarely feel the enjoyment of the space. B area is subdivided into two parts, B1 and B2: B1 personalized space hall (stage), B2 warehouse (storage of materials required for the layout of the personalized space).
Decorative design.)
Decoration design:
Facade and exterior wall design: the front door design, Roman-style door, presented in a unique Western style, the door above the installation of LED neon characters (store name MAGIC-BOX);
Exterior wall design, the ordinary red brick wall, do not carry out the painting and layout, only in the wall graffiti (some magic patterns, personalized graffiti).
Theme restaurant (A area): A1 bar design, designed as a bar similar to the style of the ticket hall of the western railway station, the bar opens the window (transparent glass window, can also be moved, for charging, ordering and information services);
A2 kitchen design, the appearance of the design of a steam engine locomotive, the internal design of the ordinary kitchen structure;
A3 Washroom design, and general restaurant washroom, divided into men and women, washroom door combined with the restaurant door, similar to the Roman-style wooden door;
A4 dining spot design, similar to Harry Potter in the Wizarding Academy dining room style design, lamps, dining tables, cutlery, tables and chairs and some of the necessities, all designed to resemble the Wizarding Academy dining room, the center of the dining place to prevent a small fountain, and to hollow The center of the dining place prevents a small fountain, and is surrounded by a hollow circular dining table, around which tables are placed and arranged according to the spatial factors.
Articulation decoration: A, B area connected by movable door (can be connected to two areas at the same time when organizing a large-scale PART) A area of movable door on the same wallpaper as the restaurant walls.
Personalized space (B area) The personalized space is mainly rented out to customers or DIY according to customers' requirements, so there is no need for flashy decoration.
B1 personalized space hall design, the walls are mainly white walls, installation of some of the necessary lights and power supply equipment, one end of the layout of a stage, and place a small curtain, decorated to resemble a small movie theater stage. In addition to the stage outside each of the three sides of a sound and wall-mounted small projector, according to the needs of each arrangement can be projected onto the wall screen (similar to some of the Expo venues film effects);
B2 warehouse design, divided into two small departments, the first part of the installation of simple lighting power supply and other equipment and place an information technology center to control the personality of the space lighting, sound effects and A1 bar information. The second department as a warehouse, do not decorate, only to place some materials and tools, and open two doors a door to the personalized space hall, a warehouse door materials and tools can be transported into the warehouse through this door to avoid materials and tools from the theme of the restaurant transported into (convenient and practical).
Personalized décor: all servers are dressed as wizards.
Decoration design concept and purpose: special Roman-style door to allow customers to enter a special scene, through the ticket office bar and steam engine appearance of the kitchen and magic restaurant scenes, the visual feeling of letting customers come to a magical paradise to enjoy the consumption, in the "wizard waiter" service allows you to experience as a wizard feeling. Let you experience the feeling of being a magician under the service of "magician waiter". Secondly, the personalized space imitates the movie theater and the World Expo venue, after the customer has finished arranging the space, some special scenes can be projected on the wall to add audio-visual effects. When the personalized space is idle (no customer rental), it can be used as a small theater to play movies for customers. In the theme restaurant to do PART, will be connected to the AB area of the activities of the door panel removal, can increase the space (similar to do some TV series in the ball PARTY).