Dining entrepreneurship preferred (WeChat ID: coffeeo2o) to unlock the new catering - new mode!

On May 31st at the China Hotpot Industry Conference, Luo Huashan, founder of Dining O2O, shared a small trend in the development of the hotpot industry, pointing out that the traditional hotpot needs to be transformed, and that "hotpot + tea drink" will become a new scene of traditional hotpot composite operation, and that in the future there will be more hotpot enterprises launching the "hotpot + tea drink" new scene, and that "hotpot + tea drink" will become a new scene of traditional hotpot composite operation. The "hot pot + tea drink" model.

This is not, Haidilao began, the launch of independent milk tea brand sold in stores.

After the hot pot and Xiaolongkan, Haidilao also began to sell milk tea.

The reporter learned that Haidilao recently launched tea products, including milk tea and fruit tea. In response to media inquiries, Haidilao said that the tea drink began to pilot from Beijing, and has now covered some of the stores in 32 cities across the country.

According to pictures posted by consumers on Weibo, the milk tea is served in warm paper cups, which are packaged in red, the main color of Haidilao. And fruit tea with passion fruit as the main ingredient, using a transparent plastic cup, you can see the fruit in the cup.

This is not the first time that Haidilao launched its own brand of drinks. Last summer, Haidilao launched a private label lactobacillus drink called "Fresh Little Mushroom", positioned as a "hot pot drink", with two flavors: original and strawberry, priced at 7.9 yuan per bottle, with a shelf life of 21 days.

Now this lactobacillus drink is packaged in plastic bottles, and the visual design highlights the "Haidilao" brand, as well as the "dilute spicy" function label, which seems to upgrade from the past "children's drink" to "children's drink". "

Hotpot is a great way to get the most out of your life, and it's a great way to get the most out of your life.

The hot pot restaurant also sells its own brand of beverages, Haidilao is not the first, put together the hot pot, Xiaolongkan have been some action.

At the beginning of the listing in 2016, the unique business model of "hot pot + tea break" attracted the attention of the industry.

Xu Yiwen, vice president of marketing at Minato, shared in a speech that at the beginning of the creation of Minato, in the process of examining the market, they found that the hot pot restaurant on the market was doing well in hot pot, but in terms of drinks, they could only provide bottled drinks and beer.

The Minatop team, whose main members are from Taiwan, realized that Taiwanese people are used to eating hot pot with a cup of hand-shaken tea, and decided to introduce Taiwanese hand-shaken tea as an innovation into hot pot restaurants.

Behind this kind of business, in addition to catering to the enthusiasm of young consumers for milk tea, it is more important to improve ping efficiency.

Minute Maid hot pot in the non-meal period, the introduction of afternoon refreshments, not only enriched the product mix, but also make full use of the residual value between the two meals, the external to create more than the flow of people, the popularity of the lively scene.

The CEO of Minato, Mr. Zhang Zhenwei, once revealed that in Minato stores, tea drink sales account for 20% of the store revenue, and takeout accounts for half of it.

In 2017, the mid- to high-end brand of Gluttony, Minato, announced the launch of an independent tea drink brand, initially sold in Minato and Gluttony stores.

Starting in 2018, Minato launched a separate tea restaurant brand "tea rice tea", mainly promoting tea drinks + desserts and snacks, using the dine-in and takeaway mode of operation.

In August last year, Xiaolongkan's parent company, Sichuan Renzhong Investment Management Co., Ltd, also launched its own light beverage brand "Dragon Small Tea", including milk tea, lactobacillus, fresh fruit tea, sour plum soup. The first LongXiaoTea opened in Chengdu, Sichuan Chunxi Road shopping district, is a small store independent of the Xiaolongkan.

On whether the future will follow the footsteps of Minjian and Xiaolongkan to independently operate the tea business, how to do hot pot team cross-border to do a good job in the tea, Haidilao now has no answer.

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Editorial | Dining O2O-Small Bei

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