Youjian Fresh Tea is headquartered in Zhenjiang.

Youjian Fresh Tea is affiliated to Zhenjiang Youjian Fresh Tea Catering Management Co., Ltd. It is a national new retail chain brand that produces healthy tea drinks with real milk ice cream, milk taro balls and roasted grass jelly as its main products. It was officially opened to the outside world for franchising in January 2016. It is headquartered in Zhenjiang and covers an area of ??2,000 square meters. Youjian Xiancha has experience in the research and development and operation of tea beverage products. It adheres to the premise of quality products and services and relies on brand image. It is committed to helping tea beverage entrepreneurs continue to improve and develop, and strives to successfully start a business and realize the ultimate enjoyment of wealth.

The headquarters consists of business school, R&D center, supply chain center, operations center, entrepreneurship department, marketing department, brand department, marketing department, engineering department, personnel administration department, finance department, warehousing department, and data department and other functional departments, and has its own production factory and material distribution center.

Development History

In January 2016, a design team and a service team were established and officially opened to the outside world to join, focusing on the beverage field. The website was officially launched in October 2016, adhering to independent innovation, continuously improving product quality and service levels. In January 2017, the mellow milk tea series, fresh fruit tea series, milk special series, and cheese milk cap series were officially launched. In May 2019, the signature drink milk, taro balls and roasted grass jelly was officially launched.

In August 2020, the popular single product real milk ice cream was launched. In March 2021, it signed a contract with the Hulu Brothers IP under Shanghai Art Film Studio Co., Ltd. and launched the Hulu Brothers co-branded real milk ice cream. Targeting at the new generation of young consumer groups, Youjian Fresh Tea adheres to the concept of making real products when they come, develops and upgrades products, integrates real fruit and real milk into every product, and is committed to creating cost-effective single products that are affordable and close to the people.

Reference for the above content: Baidu Encyclopedia - Youjian Fresh Tea