Many people began to hesitate and retreat, thinking that they were not suitable for attracting investment. In fact, there is no suitable, practice makes perfect. Experts from Pharmaceutical Merchants Network share several secrets of investment promotion: 1. You should draw a direct conclusion about the customer's situation, not take it for granted. In other words, your argument should fully prove your argument, and you should tirelessly understand the customer during the whole negotiation process. 2. You should dare to say "no" to customers. The stronger you refuse unreasonable demands, the greater the negotiation space you will get. Experts from Pharmaceutical Merchants Network said that this means that negotiations should be conducted according to their own ideas, and the most conservative should be passive. In telephone communication, don't always call back customers, which is a sign of losing the initiative in negotiation. 5. Expectations and hopes for emotional communication with customers are too high. Without economic benefits as the driving force, even the best emotional communication will not succeed. 6. Contact with customers should not always be positive, and sometimes it is necessary to pause to see each other's reaction. This will be more conducive to the whole negotiation. Because communication is equal and interactive, it will be more meaningful. 7. In the telephone communication, the experts of Pharmaceutical Merchants Network said that the frequency of your communication with customers does not depend on time, nor on others, but on the meaning of communication. If you think these communications will promote your cooperation, you should achieve results every time. Have a valuable exchange. 8. Classify customers. Completely abandon customers who can't cooperate with you, and don't expect them to change their minds. This is the magic weapon to maintain efficient marketing. 9. Be good at creating a brisk sales atmosphere, publicizing market results, and creating a busy situation. Salespeople can not only say that their project is successful, but more importantly, prove to each other that the project is successful. Experts from Pharmaceutical Merchants Network said that when talking to customers on the phone, marketers should pay attention to their tone. He is strong and you are weak, and he is weak and you are strong. Grasp his psychology and fight a confident psychological war.