On the food aspects of the innovative entrepreneurship plan (selected 5)
In the present society, the frequency of the use of business plan is on the rise, business plan can help entrepreneurs to publicize to the outside world and get financing. I'm sure that most people have a headache in drawing up a business plan, the following is what I have compiled for you about the innovative business plan in food (selected 5), welcome to read it, I hope you will like it.
Innovative entrepreneurship plan in food 1
I. Project plan.
The project plans to set up a limited liability company, the name of the "Tianzhi Vegetarian" therapeutic health care theme restaurant, mainly engaged in vegetarian health care catering business. The company's establishment is tentatively located in the north entrance of Liu Xiang, Taiyuan City, with a registered capital of RMB 500,000 yuan, and all investors are natural persons or private enterprise legal persons. The company will be the principles of traditional Chinese medicine and modern restaurant management organic combination, to provide urban residents with traditional cultural characteristics of vegetarian health food, in the middle of the Chinese restaurant and health care to open up a new world.
In the first year of the company's establishment, the company plans to receive 56,000 customers annually, i.e., about 150 customers per day, with sales targeting community residents and some working people in the center of Taiyuan. In the second year, the number of customers will be increased to 70,000, i.e. about 190 customers per day. In the third year, the customer base will be extended to the entire city of Taiyuan and the number of customers will be expanded to 200,000 per year. In the fourth year, the company will raise funds from external sources and start recruiting individuals or enterprises to join the "Tianzhisu" therapeutic health care theme restaurant. The fifth year the company will go out of Shanxi, to the national Chinese restaurant industry challenge to march, then the company will accept partners in a variety of forms to join, including preferred shares, convertible bonds, attached to the equity bonds and other flexible forms. The interests of investment partners will be resold, repurchased and listed in a variety of ways to obtain returns and exit.
II.
"Tianzhi Vegetarian" therapeutic health care theme restaurant will become a multi-service catering center, providing the following services:
1, to provide customers with health care vegetarian meals.
2. Provide health care dietary counseling to customers.
3. Give each customer a vegetarian culture booklet.
4. Regular free health training for members.
5, for members to develop health diet program.
6. Books and CDs are given to members.
Three, market opportunities.
1, "food for the people" is the eternal truth, the catering industry is an evergreen industry.
Reform and opening up brought about by the rapid economic take-off, urban and rural residents, steady growth in income and tourism, business development for the catering industry continues to thrive to provide a large economic base and a broad market space. At present, China is in the third peak of catering industry development after the reform and opening up, Chinese catering industry is facing a once-in-a-lifetime development opportunities. With the convergence of the international market, China's catering market is more open, the market is more colorful.
2, the improvement of the standard of living of urban residents is bound to be more concerned about health.
With the rapid progress of urban modernization, the income level of urban residents increased year by year, the consumption level is rising, especially in the premise of food and clothing to meet the diet of health concerns will be more and more. China's gradual entry into the aging society, the pollution of the urban environment, the increasing pressure of life, will be a challenge to people's health, the near future, people will continue to increase the consumer spending on medical and health care.
3. Vegetarian culture will become the new dietary trend of the 21st century.
When the world for the mad cow disease, foot-and-mouth disease, avian influenza, SARS, etc., when the brain, vegetarian culture with its unique natural flavor increasingly won the people's favorite. When the green food and beverage has become people's **** knowledge, health and science of vegetarian culture is also gradually deepened in people's hearts, according to the modern pursuit of health, delicious anti-simple dietary requirements, the creation of therapeutic health care theme of the restaurant can be said to be in line with the trend.
4, the competitive advantage of products and services.
(1) the originality of the product concept has the advantage of first-mover, as soon as possible, less blocking the occupation of the existing market. Vegetarian restaurant in foreign countries and coastal cities in Hong Kong and Macao has been quite popular, but the most domestic, especially inland cities, the development has just begun, its development prospects are bright. And the vegetarian restaurant to the field of therapeutic health care not only in Taiyuan but also at home and abroad has a pioneering advantage, you can avoid the brutal competition, seize the first opportunity.
(2) As we all know, animal food is rich in zinc, iron, selenium and other trace elements, which is lacking in plant food, in order to make up for the lack of these trace elements in the simple vegetarian diet, the company will cooperate with the Food Research Institute of Shanxi University College of Life Sciences and Technology, the Food Research Institute of the professionals equipped with a rich zinc, iron, tin and other trace elements of the supplemental beverages, such as Strengthen the fruit juice, etc., can be provided for the majority of customers during meals, so that not only the vegetarian diet is well equipped and perfect, but also make the restaurant unique in similar industries.
(3) the scientific research content of the product, you can avoid the imitation of similar enterprises and penetration caused by the loss of the market. Due to the strong imitation of catering enterprises, the company will strive to improve the scientific content of therapeutic health meals, and constantly develop new types of meals to maintain the absolute competitive advantage of enterprises in the field of therapeutic health care. The company will seek cooperation with provincial and national scientific research institutions to provide theoretical guidance or technical support for product development.
(4) The restaurant and its products have a unique and elegant cultural flavor, which can become a hidden asset of the enterprise and increase the added value of meals. The restaurant is run by college students. Therefore, college students can play a high cultural literacy, elegant taste, not only from the restaurant's environment, food, service, management to improve the cultural connotation, but also through the introduction of the form of clubs, the restaurant will be operated as a cultural restaurant with a strong green culture.
5, important mission.
"Heavenly Vegetarian" therapeutic health care main restaurant aims to promote scientific, healthy and green vegetarian culture through the operation of healthy, environmentally friendly, hygienic and convenient therapeutic health care meals at the same time. In view of the increasingly serious health threats to urban residents, the company will follow the trend, according to the needs of the majority of consumers to launch the "TianZhiSu" series of therapeutic health care meals, for the urban residents of the catering consumption to provide an elegant and comfortable dining environment, for the urban residents of the healthy life to open up a new field of consumption.
6, the key to success.
(1) the development of a series of unique flavor of green meals, improve the scientific and technological content of meals, highlighting the therapeutic health care function of meals.
(2) from restaurant management to product service, should be baked out of the rich cultural characteristics, reflecting the most considerate and perfect humanistic care for customers, improve customer loyalty to the restaurant.
(3) to improve the influence of the restaurant, stabilize the existing market, develop potential markets, improve customer traffic, to ensure that the gross profit is higher than 40%.
Innovative entrepreneurial plan in food 2 First, entrepreneurial goals According to the market demand for modern young people's consumer heart, the use of reasonable and effective 'management and investment, the establishment of a medium-sized and gradually moving towards large-scale couples of theme restaurant chain companies. Second, the product introduction In Qingtian to open a couple of well-designed theme restaurant, restaurant decoration, placement of equipment to the theme of romance, and each couple's dining space are independent and separated from each other. In addition to couples featured in the tableware and table, although the restaurant is mainly for couples open, but also welcome the community single or leisure class a family. Three, entrepreneurial analysis As the saying goes, food is the most expensive, which is enough to illustrate the importance of catering. With the continuous development of social and economic development, the development of the catering industry in recent years by leaps and bounds, on the street a variety of Chinese food, Western food, fast food or snacks are endless, so how to stand out in such fierce competition, occupy market share, is the problem we need to solve. We believe that the key to solving this problem in the couple restaurant is to seize the consumer's psychology, and restaurant comfort, warmth, romance, the overall environment and atmosphere, quality service to attract consumers, plus some of the subtle details for the couple to prepare for the characteristics of the service, to enhance the feelings of couples to achieve a win-win situation, so that couples are happy to come and return satisfied, so that couples restaurant business continues to be Promote and expand. According to the survey, there is no restaurant designed for couples in Qingtian, however, onlytwo restaurant is a couple-oriented restaurant, which meets the requirements of consumers. Many couples used to have to go to the restaurant facing everyone to eat, can't feel the romantic atmosphere, and sometimes the meal is also disturbed, which is every couple are taboo. Today's restaurants on the market have a high price, can not reach the degree of acceptance of the public, so the door is cold, had to face closure; some for the pursuit of low prices to attract consumers, so that the quality of food and the restaurant's overall environment decline, couples to go to after the feeling is vulgar, no mood, no taste, looks cheap, so the existence of couples restaurant instead of losing significance. Now on the street couples catch a lot, and here there is no couples exclusive restaurant, it is not that people do not need, but has not been developed, which seems to be here for the market vacancy, the potential market is very wide. Four, the scope of business The restaurant's initial main Chinese food meals as the main Western food as a complementary business strategy, as well as with the sale of a variety of beverages and drinks. The type of business will be based on the restaurant development process encountered in the situation and make adjustments to meet the consumer. Five, marketing strategy The main target market for the center of Qingtian and around the center of the couple. Through the wall ads and banners in the form of pre-opening publicity, and so everything is ready to use the leaflet network form of publicity again, publicity for the restaurant's characteristics of the opening date as well as holding a variety of opening promotions to attract customers. Service during the opening period is particularly important, almost determines the fate of the restaurant later, so during this period to strictly control the work, do not seek to do the best only better. In order to enable the long-term development of the restaurant, Valentine's Day, Tanabata, Mid-Autumn Festival, Spring Festival and other important festivals to launch a variety of activities in line with the characteristics of the preferential approach. Six, business details The restaurant's internal dining design can be divided into two floors, upstairs to the size of the box composed of internal design and ktv is almost divided into two sides of the side of the singing function provided to some of the couples who like to lively exuberant, and one side does not set up a singing function provided to the couples who like to be quiet. The downstairs is designed as a hall for organizing some activities. All the walls are soundproof. There is a player in the lobby to play soft music, and it is also available for guests to order songs. On weekdays when there are no events, the hall is reserved for casual guests. If couples arrive at the same time, they can be served directly by a waiter. If a couple arrives at the same time, they will be served by the waiter. If a couple arrives first and a couple arrives later, the first arrivals will need to record their own identity information and register part of the other party's identity information, and wait for the other party to come to be the right identity information for both parties before entering. Above the second floor is the guest room, the hotel will cooperate with the small boat mountain, go to the small boat mountain tourists to come here can enjoy very favorable treatment. Seven, corporate competition In the long run, with the expansion of opening to the outside world and the economy continues to stabilize and fast had long, urban and rural residents to increase incomes, living standards continue to improve, China's food and beverage industry develops very quickly, the growth rate of catering industry in recent years than the rate of growth of other industries more than ten percentage points can be said that our country ushered in a catering industry Great development of the period, the market potential is huge, the prospects are very broad. Theme restaurant is an extremely valuable development of the market, not to mention that there is no such couples theme restaurant in Qingtian, the competition is naturally a lot smaller. "Customers dining, each cast a good" according to some theme restaurant clerk, to theme restaurants to eat customers in addition to eating, more is rushed to the restaurant's additional services. Moreover, the layout of the theme restaurant for couples is also more elegant, couples come together to dine, in addition to enjoying the food, you can also feel the romantic atmosphere. Innovative entrepreneurial plan for food 3 First, "black food" restaurant business plan of the creative source Black food is the 21st century, "medicine and food the same" health food, the old saying is "the same". Health food, the old saying that "food is the sky, things are rare and expensive, food to black for the complement". It has to remove free antioxidants in the body, lowering blood lipids, anti-tumor, nourishing yin and Yang, anti-aging and other special effects, dietary experts pointed out that: the 21st century, people will be more and more favored by the natural green food, especially black health food, eating black is versed in when the nutritionists advocate the "black, roughage, natural," triple dietary health care concepts. Currently on the market, although there are individual black food for sale, but there is no specialized store to promote, therefore, open a "black food restaurant" to fill the market "blank" to meet the needs of consumers of black food, will earn money. Second, business ideas 1. Snacks abound in the market, but only with the characteristics of the snack bar, in order to thrive. 2. Play "black" signboard. "Food to black for complementary", black food is the best natural food, nutritious, tasty, attractive color, is the people's favorite food. Chinese medicine theory that: black is water, go kidney, kidney is the source of life. Diet for nourishment, nourish the kidney for its fundamental. Open a black food store, let people in the "eat" enjoyment, natural health and happiness. 3. "Rare is expensive": the pricing of food is very delicate, and not set the lower the price the better. Because the price is recognized as a psychological feeling, consumers do not know the cost. But let him feel, your black food is in the taste, color, health, nutrition than other food prices, value for money. Therefore, in the pricing of food, can abandon the "thin profits," the concept of creating a "scarcity of things is expensive," "spend money to buy healthy," "spend money to buy enjoyment The pricing strategy of "spend money to buy health" and "spend money to buy enjoyment". Therefore, the "black food restaurant" food pricing can be appropriate higher. 4. Playing the health card: black food and general food for comparison: (1) black food proteins are higher than the general food; (2) plant-based black food fat content is higher than the general food; (3) animal-based black food fat content is lower than the general food; (4) black food dietary fiber content (4) black food dietary fiber content is also higher than the general food, to help digestion, to prevent obesity and constipation; (5) black food potassium, calcium, iron, zinc, iodine, selenium, etc. are higher than similar foods; (6) black food contain "melanin", which is not available in other products. 5. Market positioning: black food everyone likes, love to eat, come to those who do not refuse. But the store consumer group positioning for the better economic conditions, willing to spend money to buy health, spend money to buy enjoy the new family. 6. High-quality personalized service: the object is different, of course, the way of doing business should be different, "high price" will rely on "creativity, quality and service" three aspects of efforts to achieve. 7. Strategic goal: to create a "black food restaurant" business model, after the maturity of the transfer of chain stores around the world, blowing up the "black whirlwind". Third, the restaurant business plan of the choice of business varieties 1. Purchase of finished products: black sesame paste, black eight treasures, black eight treasures, black coffee, black soybean milk, black oatmeal, black sesame, black millet, black corn, dumplings and so on. 2. Self-produced and homemade parts: freshly squeezed black sugarcane juice, black horseshoe juice, black dumplings (salty and sweet), black glutinous rice dumplings, black glutinous rice, mochi, black noodles, black oyster congee, diamond congee, black congee with black chicken, black rice congee with black chicken, etc. Black Sesame Paste, Black Eight Treasures, black coffee, black soybean milk, black cereals, black sesame, black millet, black corn, etc. 2. Fourth, the front 1. The front should be selected in the street with a large flow of people, preferably at the intersection of the place, near the entertainment and leisure venues for the elderly activity centers, schools, catering industry is more concentrated in the street. Convenient transportation, can stop the vehicle. 2. Decoration: should be the appearance of the design, interior decoration, catering furniture, appliances should be better than neighboring restaurants, to have a unique advantage, there is a black brand flavor. 3. Facade: highlighting the "black brand", neon backing, the background should be black and white and natural color arch, at a glance, unique. Flowers in front of the door, often change often new, people stay. 4. Furniture: modern awareness, suitable for the "black world" of the overall environment (such as the use of deep slabs of pear-colored tables and chairs, with red or tablecloths) 5. tableware, utensils: good quality, color and environment with the coordination of the environment to create a comfortable and pleasant environment, so that customers can understand the price of the store at a glance. It can be seen that black food is rich in nutrients, the ratio of various nutrients between the more balanced, conducive to the development of brain cells and to maintain normal function, but also help to correct the dietary structure of riboflavin, calcium, potassium, iron, zinc, selenium, vitamins and other deficiencies. V. Personnel selection 1. Chef: high quality, high craftsmanship, rich in innovation. 2. Purchaser: integrity, good people, good communication, familiar with the purchase channels, can ride a motorcycle. 3. Finance staff: integrity, title. 4. Service personnel: young and beautiful, dignified and generous, articulate, civilized and polite, high cultural quality. 5. Shop clothes: store clothes required to highlight the "black brand", on duty required to wear store clothes. 6. Unified training for all staff, qualified for the post, with clear rewards and penalties. Six, risk and prevention 1. The main risk comes from improper site selection, the store around the crowd flow is too small, the surrounding households do not have high income. Prevention: you can choose to originally operate the catering industry and the old store, and the implementation of the field assessment. 2. "Black brand" taste quality is not good, or people are too rusty, not adapted to the high price. Prevention: improve the chef's skills or change the chef, in the operation of the black food at the same time, you can launch other natural health food, do not limit yourself to the "black palladium", pricing can be with the road dietary changes, most of the prices can be set lower, black food can be booked at a high price. 3. The catering industry is most afraid of food spoilage, mold and mildew, triggering the occurrence of eater poisoning. Prevention: strengthen internal management, strict inspection or test: health requirements for everyone to grasp, ring ring tube. All the raw materials used in the store are pollution-free food, rather expensive, but reliable. Seven, investment and return 1. Investment scale can be large or small, small 200,000 or less, medium-sized 500,000 or more, large-scale 1 million or more. 2. Invested in the year, the year can recover the investment or slightly profitable. Eight, advertising Should have a strong sense of . Advertising and publicity awareness, understand the "wine should also be hard to yell" business sense. 1. Store name signboard: white letters on a black background. 2. Front advertising (1) Specializing in the 21st century, "medicine and food the same" black health food, so you can taste all the black delicious food. (2) Advocating "black, roughage, natural" triple dietary philosophy, starting with black food. (3) Eating black food can adjust the physiological function of the human body, increase the content of hemoglobin, nourish the skin and beauty, bright eyes and hair, wisdom and longevity, from eating "black". (4) Every day a bowl of black meal, to ensure that you are smart and healthy! First, the basic situation: 1, business name: Hong Kong style cafeteria 2, industry type: catering 3, organization: individual business The main scope of business: their hometown of the center of the county, which is the center of the collection of human flow 4, business location: Anxi County, Fujian Province Area: covers an area of about 150 square meters Reasons for choosing the location: because the county center does not have a teahouse, the location is a concentration of traffic, convenient transportation, market prospects are very broad. 5, the entrepreneur's personal situation: Name: Wang Yiya Gender: female Age: 20 Education: University Relevant work experience: once in the restaurant part-time work, know a little how to operate, but in the future I will increase the social practice, learning and knowledge in this area. Second, the project overview: I am a soon-to-be-graduated college student, majoring in management, interested in business from childhood, and the family also operates tea. Now will be graduated from college, the job is not easy to find, want to rely on their own hobby and desire to operate, has always hoped to open a tea restaurant in their hometown, with this to develop their own. My hometown is rich in tea, which makes me have a special emotion for tea since I was a child, and now there are a lot of food about tea gradually developed, so I have great interest in this. According to my experience, capital situation and understanding of today's society, decided to be cautious, think twice before acting, because it has a very big risk, coupled with their own inexperience. With the continuous improvement of living standards, the pursuit of environmental protection, the pursuit of health has become a fashionable life. Tea has many functions that contribute to good health. Green food can ensure people's physical and mental health, the customer first, this is our purpose. Third, the market analysis With the steady and rapid growth of the economy, urban and rural residents significantly higher income levels, the catering market has shown a strong momentum of development. At present, China's food and beverage market, the main Chinese-style food, Western-style food is gradually emerging, but the current scale is still small; fast food to Western-style fast food, KFC, McDonald's, Pizza Hut, etc., is the main force in the market, Chinese fast food has been booming, but the current can not fight with the "foreign fast food". Compared to the foreign fast food specialization, branding, chain of successful marketing model. Chinese food and beverage development is obviously a little inferior, how to occupy that part of the market, is the problem we need to solve. With people's concern for their own health and food safety increased. And foreign fast food fried, high-energy-based food long-term consumption of obesity and other issues after exposure. Dietary safety has become a hot topic? How to give consumers a safe and secure diet, become the theme of the future development of the catering industry. It can be foreseen that the use of environmental protection, health, safety concepts, advocating green consumption will be the future development trend of the catering industry. The proposal of green catering is actually the progress of social civilization, a new concept of catering culture. In the next few years, China's catering business model will diversify, the internationalization process will be accelerated, and green catering is bound to become fashionable, which undoubtedly brings opportunities to invest in green catering. Fourth, the market survey 1, the market outlook: the cafeteria is a relatively high-level dining places, Chinese food, including: congee, noodles, noodles, rice, dim sum, snacks, stews, barbecue, brussels sprouts, stir-fry, hot pot, and so on; Western food, including: Korean cuisine, Japanese cuisine, French cuisine, and so on, is suitable for young people pursuing a taste of life, couples, business people, college students and so on. High-quality and diversified dishes, coupled with the membership management system and certain marketing and promotional activities, this is a high profit margins, fast return on investment project, has been a lot of investors intending to enter the catering industry's heightened attention. 2, investment standards and returns: (1) Amount budget. Investors can be based on the financial situation, consider opening a community store, standard store or flagship store three levels of tea restaurants, the total investment of 80,000 yuan, 100,000 yuan and 150,000 yuan, respectively. It is best to use 70% of the total investment as the actual investment, and 30% as a reserve fund to cope with the subsequent investment after the opening as well as unexpected situations. According to the 100,000 yuan standard store for investment, of which the store rent, 20,000 yuan (about one hundred square meters); light and not lose the modern flavor of the decoration, about 30,000 yuan; tea utensils and other equipment (tables and chairs, air conditioning, stereo), 20,000 yuan; a variety of tea, food, fruit, 20,000 yuan. (2), revenue assessment. Teahouse daily business 14 hours, the average daily reception of customers one hundred and fifty people, per person consumption of 25 yuan, the daily turnover of up to 3750 yuan, according to 20% of the net profit margin, the daily profit of 750 yuan, monthly profit of more than 20,000 yuan. Investors can recover the cost in six months, the first year of profit can be more than 100,000 yuan. 3, the neighborhood peer food business survey: nearby Sha Xian snacks, Western fast food restaurants, Chinese fast food restaurants, stalls, small fry and so on. In addition to Western-style fast-food restaurants, other restaurants are relatively poor environment, do not pay attention to health. People's standard of living has improved, the need for material has improved and increased, the lifestyle has changed, most of the consumer concepts have increased, and the pursuit of spiritual civilization. And within a few hundred meters there are several large shopping malls, a number of secondary schools, more helpful to the increase in customers. Innovative Entrepreneurship Program in Food 5 First, the development of the prospects Since the middle school I began to live in the school, and know that the headache of the "food" problem, that is, the problem of the canteen food. Because the school cafeteria is generally made in the form of a big pot of food, so although the price is lower, but seldom really popular with the students. Students' complaints about cafeteria food have been around since the beginning of time. Although college students can eat off-campus, most of them prefer to eat in the school cafeteria due to economic factors. The quality of the food is not guaranteed, which leads to many problems, students can not keep up with the nutrition, and some students even often do not eat. As a result, malnutrition, stomach problems and other diseases that should not appear in college students are also common, which sowed hidden dangers for students' physical and mental health. Therefore, I decided to integrate the advantages and disadvantages of the cafeteria and restaurant, open a student self-service nutrition fast food restaurant. Second, the store profile The store is located in the center of the university gathering, mainly for the customer groups are college students, teachers, and working people. The business area is about 80 square meters. It mainly provides breakfast, lunch, dinner and special cold drinks and casual dining. Breakfast is characterized by Wuhan snacks. There are many varieties, full flavors and rich nutrition, so that diners have more choices. For lunch and dinner, there are dishes with different flavors from north and south. Non-meal and provide a variety of cold drinks, such as juice, thin ice, ice porridge, shaved ice, ice bean sweet soup, frozen coffee, fruit platters, etc. The restaurant adopts a self-service fast-food way, so that customers have a more relaxed dining environment and more space for choice. The restaurant is decorated naturally, casually, at the same time have a modern atmosphere, the wall using light warm tone, the kitchen layout is reasonable and exquisite, good lighting, the overall perception between the family kitchen nature and hotel kitchen nature. Three, development strategy 1. Before the opening of the restaurant, advertising and publicity, because the main customer base is aimed at students, and students in the speed and breadth of information transfer is very large, so the publicity can not be used to spend too much effort, just flyers or multimedia (such as: sound) and other forms of simple advertising can be. 2. The restaurant takes a buffet style, free tea and fresh soup. And the quality of rice relative to competitors to be good, can be used in different ways, so that the taste is different, in order to be different from the competition, to give customers more concessions, in order to attract more customers. In addition, the restaurant also launched a barbecue + cold drinks, eight treasures of rice and other couples packages, due to the vacancy of the casual diet, which will also become a major feature of the restaurant. 3. There are many students accustomed to the three o'clock and one line lifestyle, many times in order to save time will choose the nearest dining place and do not want to go to the farther away from the restaurant, so in the geographical location selection will not be too far away from the school gate. The restaurant will also introduce delivery service in due course, according to the different situations to take the appropriate approach. Such as: if there are more than three (including three) of the amount of calls can be delivered free of charge to the door, a separate call for takeaway need to be delivered to a certain delivery fee, so there is a benefit, such as one person want to call for takeaway, in order not to pay the delivery fee will be pulled up on the other two takeaways, so it is also able to increase sales. 4. The restaurant uses stainless steel buffet plate, that is, saving and environmental protection, and the waste can not be dumped, you can contact with the farmers, so that it is free to collect regularly, so it can be mutually beneficial It is reported that the competitors in this regard is not in place, so a good dining environment is to attract more customers. 5. Summer vacation although the source will plummet, but after all, there are still some of the students stay in school, the neighborhood residents and working people, then you can take to reduce production, shift the focus of the service, etc., in order to improve the summer business situation. During the winter vacation on the consideration of repairing the business for a month, has reduced unnecessary cost expenditure. 6. The market economy is rapidly developing, changing, dynamic, so we must take a long-term view of the development of a business and analysis, to produce a long-term plan, every stage of the operation of the overall situation should be summarized, and to make the next step in the plan, so that the development of a ladder-like pattern. After stabilizing the operation, you can consider expanding the operation, increase other services, and can look for new markets, do chain operations, and slowly build their own brand, you can go to the catering industry specifically for students to provide food and drink development, in short, to look at the problem from a long-term perspective, so that there can be the future of the enterprise.