Although it is widely recognized in the rural market and has taken root in rural areas, and its image of "low price and good taste" has been deeply ingrained, it is very difficult to rely on this image to get close to the city, so it changed its name For Jin Mailang.
After Hualong changed its name to Jinmailang, it uses pure wheat nuggets, adds nutrients to the flour, and adds natural meat and bone protein to the sauce buns. In order to achieve this rise, Fan Xianguo first invested 20 million yuan to build a new production base. Due to the improvement of noodles and existing resource advantages, Jinmailang instant noodles achieved sales of over 100 million yuan that year. Subsequently, Fan Xianguo invested 20 million in advertising on CCTV, and Jinmailang began to officially enter the perspective of urban residents, achieving sales of 1 billion that year.
Jinmailang has cultivated and created a famous brand of instant noodles that makes the Chinese people proud, and at the same time created tens of thousands of jobs for the society and huge tax revenue for the country. At the same time, it has stimulated the rapid development of local high-quality wheat planting, flour processing, packaging and color printing, transportation, catering services and other related industries, becoming a leading enterprise in agricultural industrialization and an important pillar of regional economic development. He has made outstanding contributions to the country's construction of a new socialist countryside and the solution of "agriculture, rural areas and farmers".