First, feed and close the store. According to news reports, during the period from 20 16 to 20 18, Xiabu Xiabu has suffered a lot of losses, which, to a great extent, has affected the further development of Xiabu Xiabu. Xiabu Xiabu's positioning is to divide the middle and low-end consumption equally, and the per capita consumption is less than 60 yuan, which still has great market advantages. However, obviously, the development of Xiabu Xiabu is not satisfactory. In two years, it has lost a lot and can only choose to close the store.
Second, the choice of stores. According to the official statement, there are some problems in the choice of stores. We should know that the positioning of Xiabu Xiabu is some low-end consumers, but we might as well take a look at the stores they choose, which are basically some relatively high-end living areas. These local stores have high prices, high rents, expensive decoration, high maintenance costs and labor costs, which are not in line with the positioning of Xiabu Xiabu.
Third, adjust the market strategy. According to experts' analysis, Xiabu Xiabu, as a small hot pot brand, has a certain gap with the positioning of Haidilao, and has no absolute advantage in terms of dishes, supply chain, taste and publicity, which will also affect its development to a certain extent. Therefore, the closure of Xiabu Xiabu may focus on its own business strategy, which is also of certain significance to the future development of Xiabu Xiabu.