Since ancient times, the olive tree has a very close relationship with human life and development, and is considered a symbol of unity, peace and friendship. The people of Egypt, Greece and ancient Rome deified it and compared it to the god of light and the god of heaven.

The culture of the olive tree has influenced the development of Western civilization. Around the 15th century during the Age of Sail, Spain, the maritime power at the time, carried the civilization of the olive tree to the New World, South Africa, Australia, the Americas, and China in the East on its brisk sailing ships. For Westerners, the olive tree is the perfect synonym for the tree of life, as it not only ignited the Mediterranean civilization, but also brought happiness to the palate, health and youth. The real introduction and successful cultivation and extraction of olive oil in China has a history of more than 40 years, as early as 1963, Zhou Enlai visited Albania to learn more about the situation of olive oil, decided to introduce olive oil in China. on March 3, 1964, Zhou Enlai in Kunming City, Yunnan Province, Haikou forest planted the first of these saplings in the first plant of olive oil trees.

Longnan City, Gansu Province, Wudu District, the earliest introduction of olive began in 1975, then Secretary of the Gansu Provincial Party Committee, Comrade Song Ping personally advocated the introduction of experimental cultivation of olive in Longnan, successively from Wuhan, Nanjing, Hanzhong, etc., the introduction of more than 30 varieties of olive more than 60,000 seedlings, respectively, in the Bailongjiang River, Baishuijiang River, the West Hanjiang Basin, the range of altitude of 700 ~ 1300 meters within the scope of the 20 More than 20 towns and villages in the range of 700 to 1300 meters above sea level carried out experimental cultivation.

In 1988, in Hanzhong, Shaanxi Province, the Chinese Academy of Forestry to investigate the olive Xu Weiying, Deng Mingquan and other experts and professors accidentally found the Wudu production of olive fruits in Hanzhong oil, caused the experts attach great importance to the experts, who organized a number of experts deep into the field of Longnan to verify, to determine the Wudu Bailongjiang River along the elevation of 1,300 meters below the Chuanba River Valley and the mid-levels of the country's best olive Suitable area. After investigation and demonstration, Wudu Bailongjiang coastal climate characteristics and soil structure and the Mediterranean coast is very similar, showing the characteristics of "rain and heat in the same season", the growth of olive summer is extremely favorable; winter is also relatively warm; the soil has a porous, multi-calcium, loose soil, good aeration and permeability, early fruiting, and stable yield, high yield, its The fruiting rate and oil yield are comparable to those of the original source.

In 1989, under the warm concern of the central government, province and city, especially Song Ping, it was emphasized and supported by the State Planning Commission, the State Agriculture Development Commission and the State Forestry Administration, and was listed as one of the three major olive production bases in China.

The prelude to the development of olive oil industry in China was introduced by Premier Zhou Enlai in 1964 and planted the first olive sapling and opened, Wudu District, Longnan, as China's best olive growing area, Xiangyu olive oil as a leading brand of domestic olive oil, and at the same time for the Chinese olive industry's successor, in order to commemorate the late industry founder, "Xiangyu" trademark name adopted the name of "Xiangyu", which is the most popular brand in the olive industry. In order to commemorate the late founder of the industry, the trademark name of "Xiangyu" adopts "Xiangyu", which is the harmonic of "Xiangyu", the character "Xiangyu" used by Premier Zhou in his youth. Xiangyu trademark graphic design using symmetrical composition, the core part of the X-shaped is 4 groups of outwardly blooming olive branches, olive fruit; shape is a graphic composed of 8 consecutive small arcs, implying the Xiangyu business in all directions.

Longnan Wudu District to olive as a characteristic pillar industry vigorously support, after nineteen years of unremitting efforts, Longnan Wudu District has become the country's largest olive planting base. Longnan olive has stepped into the scientific, large-scale, industrialized track, olive has become a Longnan "people have no I have, people have I excellent" characteristics of the industry. Has built 3 high-tech demonstration park, the city's olive planting area of 160,000 acres, with an annual output of more than 1,200 tons of olive fruit. Strive in eleven - five end planting area will reach 300,000 mu. Make Gansu Longnan become a veritable Chinese olive oil township. Now Longnan, Gansu Province, olive oil has been issued by the State Administration of Quality Supervision, Inspection and Quarantine of the "geographical indications product protection" special sign, which means that there is a "Queen of Vegetable Oil" known as Longnan, Gansu Province, olive oil has a national level. Protection umbrella". This also opens up a broad prospect for the development of Longnan olive industry.