Zhoushan late rice bayberry is a geographical indication certification trademark. Zhoushan late rice bayberry is an agricultural product with geographical indication.
"Zhoushan Late Rice Bayberry" has obtained the National Geographical Indication Certification Trademark. Under the planning of the industry, commerce, agriculture and forestry departments, this "golden business card" made its debut this year and became a "big punch" for Zhoushan late rice and bayberry to build its brand both inside and outside the province.
It is understood that three companies in Dinghai, including Xinyenong Specialty Products Company, Chenzhou Aquatic Food Company, and Gaoxie Brewed Bayberry Processing Factory, have obtained licenses to use geographical indication certification trademarks. These three companies will launch high-quality bayberry gift boxes, and use special ice pack preservation technology to keep late-rice bayberry fresh for 24 hours. On the outside of the package, the geographical indication certification mark of "Zhoushan Late Rice and Yangmei" will be affixed. The quality of the bayberries that can be labeled with this "golden business card" is even better. On average, only 1 kilogram of high-quality bayberries can be selected for every 5 kilograms of bayberries.
“For example, the market price of a pound of late rice and bayberry is 30 yuan. After affixing a geographical indication certification trademark, its market price will at least double.” The relevant person in charge of Dinghai Industrial and Commercial Bureau said that this It can greatly increase the added value of late rice bayberry products and enable late rice bayberry to achieve marketization, branding and efficiency.
Zhoushan bayberry is eyeing the Yangtze River Delta
“The late rice bayberry, which has been kept fresh through special ice packs, has the ability to enter the Yangtze River Delta market.” The relevant person in charge of the Industrial and Commercial Bureau introduced that firstly, it comes There are many foreign tourists in Zhoushan, especially those from the Yangtze River Delta. After buying bayberries, tourists can safely take them home to taste or give as gifts to relatives and friends. Second, the bayberries in gift boxes are also a good gift for Zhoushan citizens to give to relatives and friends from other places.
After establishing the brand through a series of measures such as geographical indication certification trademarks, late rice bayberry will also become a highlight of Zhoushan tourism, attracting foreign tourists to pick and taste it.
Geographical Scope
Zhoushan City is located at the midpoint of the Chinese coast, at the estuary of the Yangtze River, Qiantang River, and Yongjiang River. It is composed of 1,390 islands and 3,330 reefs. The sea area 22,000 square kilometers, of which 1,440 square kilometers are land area. The main island is Zhoushan Island, which is the fourth largest island in the country with an area of ??502 square kilometers. The geographical coordinates of the late rice bayberry distribution in Zhoushan are 121°31′00″～123°17′00″ east longitude and 29°32′00″～30°38′00″ north latitude. The geographical indication protection scope of Zhoushan late rice and bayberry agricultural products includes Chengdong Street, Huannan Street, Jiefang Street, Changguo Street, Yancang Street, Lincheng Street, Baiquan Town, Ganlan Town, Ma'ao Town, Xiaosha Town, Cen Town in Dinghai District. Gang Town, Shuangqiao Town, Jintang Town, and Beichan Township; Shenjiamen Street, Donggang Street, Goushan Street, Zhanmao Street, Zhujiajian Street, Taohua Town, and Liuheng Town in Putuo District; Gaoting in Daishan County Town, Dongsha Town, Daidong Town, Daixi Town, Qushan Town, Xiushan Township.
Product quality characteristics
(1) External sensory characteristics: Zhoushan late rice bayberry is a black plum variety, with a purple-black fruit surface. The average fruit weight is more than 10 grams, the fruit is nearly round, the flesh column is round and blunt, the fruit is large and the core is small, and the edible rate is about 94%. The meat is soft, juicy and has a special flavor. (2) Intrinsic quality indicators: Zhoushan late rice bayberry contains about 10% soluble solids, high quality, more than 8% total sugar, excellent taste quality, sweet and sour, easy to separate meat core, excellent quality, and extremely high cyanin content. Folks commonly use shochu to soak bayberry, which has the effects of relieving heat and diarrhea. According to the research results of Nanjing University in 2006, the content of effective functional ingredients in late rice bayberry soaked in shochu is three times higher than that of other varieties. (3) Safety requirements: Zhoushan late rice bayberry hygienic indicators and pesticide residues comply with relevant national standards, and implement the "Pollution-Free Bayberry"