The 1st state, veterans kill the new continent

This is one of the most enjoyable states.

Xiaomi, Yaddo Hotel, VIPkid are among the outstanding representatives.

Xiaomi is naturally self-explanatory, Lei Jun has been fighting in this industry for more than 20 years.

Wang Haijun of Yaduo Hotel, a member of the founding team of the Ruijia hotel chain, the co-founder of Hanting Hotel Group has been fighting in the business hotel chain for more than a decade. Asia Hotel is positioned as a mid-range business hotel, this hotel is difficult to do, is a blank area of the market. Wang Haijun found his own set of playing method, opened 220 in just 5 years.

VIP kid, the entrepreneurs are very young, just 30 years old, but has been in the English education industry for nearly 20 years, using North American teachers to teach Chinese children English remotely, there is no rival.

Their biggest feature is that they have built up a lot of momentum.

The second state is the most unpleasant state, the predicament struggle

The probability will end in failure, sounds cruel, but the fact is that 80% of entrepreneurs are so are in the predicament struggle state.

No first-mover advantage, did not find a gap in the market, but are not willing to bet on the idea of killing thought very optimistic about the market results in a predicament.

In the fear of struggling, difficult to move forward, give up and unwilling, every day do not want to live, but do not dare to die.

The pain in the heart is unbearable, and the suffering can only be supported by the pain, and finally can only wait for God's judgment.

The third state of affairs is the latecomer

The latecomer naturally does not have an inherent advantage, and the strongest opponents have already established their own turf. As a latecomer chose to establish a long-term advantage of the development strategy, and in the market inflection point, the emergence of non-continuous time, find a breakthrough, and after the latecomer.

Meituan is a typical representative of the latter.

From the perspective of the history of the development of Meituan, at least completed more than 5 times of the latter. Group buying, movie tickets, hotels, takeout, scenic tickets, these Meituan are not the first to do, but he has done it all after the first.

For any entrepreneur, like a veteran encountered a new continent, which is a very small probability of events, in addition to the precise grasp of the momentum, does contain the component of luck, not want to encounter can be encountered.

The probability of the case must be found a new continent, and even already have a strong opponent, not the first crab eaters are not the people who have the most resources, accurate to this new field to compete for a share, and even clear the field is very difficult, but the United States Mission did it.

Before the U.S. group, the popularity of Dianping, hungry, group-buying sites, has long been flourishing, blossoming everywhere.

In 2010, Wang Xincai created Meituan. At this point in time many companies have been in the field for many years.

In May 2011, there were more than 5,000 group-buying sites in China, and in August 2012, the number of group-buying sites plummeted to 1,000, suggesting that the market inflection point had already occurred and that most of the remaining group-buying sites had been sentenced to death.

In 2013, Meituan started to do takeout business, and by this time, Hungry Mouse had already been doing takeout for 5 years.

2014 was the craziest year, O2O blossomed everywhere, competing for traffic.

In 2015, Meituan and Dianping merged. Meituan tilted all the resources to the outside, and surpassed hungry at the end of 2016, becoming the first takeaway.

Meituan has spent nearly five years to kill a bloody road in a field that has been fighting for many years, in this industry, whether it is the early start-up business, or the business that persists to the end, without exception, all die on the road to start-ups, and only Meituan crosses the discontinuity, and not only survives, but also becomes the head of the whole market.