For the catering category of marketing I personally still have some ideas, for this work I personally made a detailed program, we quickly look at it! The following is organized by me for you "catering project planning program template", for reference only, welcome to read.

Catering project planning program template a

On the troops' current dietary situation, although the nutritional mix is reasonable, but lack of novelty. In the long run, the officers and soldiers will be bored, which will lead to a decline in work efficiency.

According to the study, now whether in urban and rural areas, markets, streets and alleys, or parks, neighborhoods and night markets, barbecue and casual snacks can be found everywhere, it has become an indispensable part of the consumer's dietary culture, creating a huge consumer market. With the fashion update, barbecue and cooking hot food because of its natural simplicity of practice and the original wild flavor, received more and more consumers favor. About a few friends sitting around the table, called on the cold fresh beer, grilled while eating, drinking and chatting, overflowing barbecue incense plus "ZiZi" barbecue sound, are mouth-watering reasons, enough to let every gourmet can not hold back.

At present, barbecue snacks have become a hot food, popular at home and abroad, but the real characteristics of the characteristics of the barbecue to attract repeat business is rare. Especially in the summer, the night leisure time more and more people, then tasting barbecue snacks is an indispensable activity, so not only can enrich the spare time of soldiers and officers, but also increase the exchange and communication with each other, so that we can better unite together for the motherland's better tomorrow to contribute to their own strength, so to open a barbecue snack bar with characteristics and styles will still have a good market earnings.

A store profile

The store is located in our troops, the main customer group is the troops officers and soldiers. The business area is about xx square meters. Mainly provide a variety of barbecue and boiled food, barbecue and boiled ingredients are mainly a variety of meat: pork, chicken, chicken wings, wings, beef, mutton, lamb chops, leg of lamb, a variety of sausages and meatballs, etc., seafood: squid, shrimp, scallops, a variety of fish and meatballs, etc., vegetables: potatoes, mushrooms, tofu, cabbage, eggplants, sweet potatoes, cucumbers, bell peppers, leeks, cabbages, lettuce, bean sprouts, winter melon and other various vegetables , and offers beer and a variety of beverages. The restaurant adopts a self-service approach so that customers have a relaxed dining environment and space to choose. The restaurant is decorated naturally, casually, with a modern flavor, the wall is light and warm tone, the kitchen is reasonably arranged and exquisite, good lighting, the overall perception between the family kitchen and the hotel kitchen nature.

Second, the development strategy

1. Before the opening of the restaurant, to make publicity, because the main customer base is the troops in the army, the restaurant location is located in the army, so do not need to make a lot of publicity, the beginning of the time to take some of the preferential policies.

2. The restaurant takes the buffet way, free tea. Barbecue and cooking ingredients are fresh, we will always uphold the principle of good value for money to provide customers with high-quality service, in line with the principle of service to the majority of officers and soldiers, to provide customers with more favorable price concessions in other restaurants with the same standard, in order to attract more sources of customers, with a long-term perspective on the development of the enterprise, with an eye to the sustained development of the enterprise.

3. The restaurant uses exquisite ceramic buffet plate, that is, saving and environmental protection, and the waste can not be dumped casually, you can contact with the farmers, so that it is free to collect on a regular basis, so that can be mutually beneficial. It is reported that competitors in this regard is not in place, so a good dining environment is to attract more customers.

5. Summer to eat barbecue will be more, due to the cold weather in winter, eat hot pot people will increase, in view of the seasonal impact, we take the barbecue and hot pot as a business model, so that the seasonal factors do not affect the status of our business in different seasons can be profitable.

6. The market economy is a fast-growing, changing, dynamic, so we must take a long-term view of the development of a business and analysis, to produce a long-term plan, every stage of the operation of the overall situation should be summarized, and to make the next step in the plan and adjustments, so that the development of a ladder-like pattern. After stabilizing the operation, you can consider expanding the scale of operation, increase other services, and can look for new markets, do chain operations, and slowly build their own brand, bigger and stronger, can be dedicated to the troops to provide food and drink catering industry development, in short, to look at the problem from a long-term perspective, so as to have the future of the enterprise.

Three, the restaurant management structure

x store manager, x supervisor, x cashier, x chef and purchasing x, x waiter.

The business philosophy focuses on the following:

Main cultural characteristics: leisure and relaxation, enjoyable food.

The main product characteristics: grilled and boiled food with casual characteristics.

The main service characteristics: membership tracking service.

The main environmental characteristics: to create a casual and comfortable eating environment in the serious and tense military camp.

Four, market analysis

The troops' diet has always been a problem, the troops' dietary nutrition is more reasonable, but the way a single, just a simple frying, stewing, can not satisfy the officers and soldiers of the spirit of the pursuit of a long time naturally will produce boredom.

This project is based on this point, in order to enrich the food culture of the troops, to improve the diversity of the troops' diet, aimed at providing troops with a more comfortable and pleasant eating environment. Here we look at the advantages and disadvantages of the existence of this project:

Advantage analysis:

At present, the barbecue and boiling hot snacks have become a fashion, because of its natural simplicity and primitive wild taste, received more and more consumers' favor. So this project can attract consumers' eyes, especially in the troops who have a single way of eating. The operation of this restaurant solves the problem of a single way of eating in the dining hall of the troops, enriches the spare time life for the troops and solves the trouble of eating out for them, which is one of the major features of this restaurant. In addition, this restaurant adopts self-service dining, which is easily welcomed by customers and saves some human resources. Meanwhile, the meals also provide cold drinks, ice porridge, etc. and free tea. Customers like to dine in a clean and hygienic restaurant, however, most of the barbecue is carried out in the open air on the mobile stalls, this dining environment threatens the consumer's dietary safety, so a comfortable and clean dining environment will be another major feature of this restaurant.

Weaknesses analysis: the restaurant's size is small at the beginning of the venture, the restaurant's human resources, service programs and so on are relatively limited, and the competition outside the troop area is also relatively fierce, so there is still a small disadvantage. On the other hand, because we usually have limited time, in the management of sometimes will not have time to take care of, which requires the hiring of a rich experience in charge to help us take care of the restaurant, because we are in the army, the management is more strict, so the recruitment of excellent shopkeeper is also a more troublesome problem.

Opportunity Analysis: According to our market research and analysis, the market demand for our products exists and is highly competitive. And I am the military - a member of this largest customer base, better understand what kind of products and services customers need, from these aspects, there is still a great opportunity to grasp the market.

Threat analysis: Because this is the first project we invested in, there is no relevant experience in opening stores, so we may have problems in management, which requires us to learn more from the experience of other entrepreneurs as well as their own slow accumulation, to form a set of effective management mode. Secondly, although our restaurant is self-service, but the ingredients of the barbecue food determines its taste, so we should choose good ingredients, so that our products have a unique and enticing flavor, so that consumers linger, so that we will have a good business performance.

Fifth, promotion and market penetration

Promotional strategy:

Pre-promotion: large-scale, high-intensity, large investment. Post-promotion: emphasize the existing customer relationship management, through which word-of-mouth marketing. Regular planning and organization of specific activities such as sponsorship of the forces organized by the party to promote this, through activities to remind customers of the consumer awareness. For holidays, carry out targeted promotional strategies such as flyers.

Catering project planning program template two

The development of China's fast food industry in the true sense of the word, the use of reasonable and effective management and investment, the establishment of a certain large-scale fast food chain companies.

I. Market Analysis

The accelerated pace of life in society has made the existence and development of the fast food industry an indisputable issue. Although the development of China's fast food industry is very rapid, but the foreign fast food flooded so that most of the market shall not have nothing to do with Chinese fast food. How to occupy that part of the market is the problem we need to solve.

The survey shows that when the per capita income reaches XX dollars, the traditional housework will turn to the society. The development of the fast food business will thus enter a moment of dramatic expansion, so China's fast food market will enter a phase of rapid development with China's economic development.

At present, the market seashore Western-style fast food is actually not suitable for the country's consumption of fast food concept and the concept of traditional dietary needs. Take the western fast food the most common hamburger, in addition to the novelty, basically there is nothing delicious to speak of. Moreover, the development of fast food in the U.S. has always been known for its low price, which is the object of mass daily consumption. But in the Chinese market, the price of Western-style fast food, is still far from the degree of mass acceptance, which also determines the impossibility of working class people often go to try that novelty "fast food".

But the examination of the current Chinese fast, small, dirty, chaotic, poor condition is still very serious, the current Chinese fast food many weaknesses, to build Chinese fast food chain provides us with excellent market opportunities. As long as we can seize these market opportunities to improve the many flaws in the operation of Chinese fast food, and the development of our own characteristics, then we enter the Chinese fast food market to occupy a larger market share of the entrepreneurial program, it is highly likely to succeed.

Second, the implementation of the program

1. Fast food service industry model.

Customer-centered, customer satisfaction as the purpose, by making customers satisfied, and ultimately achieve the promotion of the company's business philosophy.

2. Target market positioning.

Chinese fast food industry acceptable to the masses. Customer groups: office workers + children + leisure + other.

3. Market strategy.

Produce industrialization, product standardization, scientific management, business chain.

(1) The name of the "virtual company", staff clothing, business philosophy, internal management and the head office to maintain unity, but they do not have too much decoration, there is no business restaurant, they are more like a fast food assembly center. They receive the company's distribution center shipped to the relevant manufactured goods, as long as the single room processing, can be shaped. The virtual company's fast food products are ordered to be provided to office workers for lunch at the workplace. Their reception services are also virtual, relying on the telephone ordering system and fast delivery system, we will establish a special line for food delivery telephone delivery service by a unified company minibus and service personnel responsible for delivery.

(2) mobile fast food company - breakfast strategy

For the breakfast of the population mobility, time constraints, we will be unified by the model of the company minibus and service personnel flow to the main demand outlets to provide customers with convenient, nutritious breakfast sets.

Because of the large number of students, but also the introduction of student nutrition fast food, both focusing on economic benefits, but also take into account the social effect.

(3) fast food company image strategy

In the fast food restaurant located in the commercial district, tourist attractions area fully display the company's adult image clean, hygienic, affordable, warm. Please ask a professional company to develop a set of advertising plan for us, from the company's characteristics, and strive to *** sex in the personality.

Third, the investment plan

"Starting from the point, spoke for the face". Based on the characteristics of a regional consumer groups, the initial development should try to form a certain scale of operation, select a number of business outlets address, at the same time, "shiny full debut". Later on, according to the development, radiate the national business.

In the early stages of development, the development of Western fast food has not yet been involved in the "virtual fast food company" and "mobile fast food company" services, to be the company's strength has been a certain amount of accumulation, and has a stable customer consumer groups, and then vigorously develop the company's comprehensive services. Strategy. We should be based on the density of population flows, the income level of residents, the actual consumption and other factors, in commercial areas, shopping areas, tourist areas and residential areas to develop the front room dining fast food business model.

Four, the return on investment

"Not only profit, but also service and ask. "As an advocate of this industry, we hope that our company will become the ideal and faith of adult quality service and healthy development of the industry, we believe that only in a fair, rational business ideas, unremittingly adhere to the result is a win-win situation that we all hope, thus promoting the formation and development of Chinese fast food in general.

Catering project planning program template three

Catering planning, catering enterprises to accurate positioning as a means to enhance brand image, strengthen the core competitiveness of enterprises, expanding the profitability of the system of resource integration. The main means of catering planning is accurate positioning, that is, in the business circle around the enterprise's consumption capacity and consumption habits, full research and systematic induction, to achieve the effective docking of enterprise supply and customer demand. Enhance the brand image, is a phased goal of catering planning, in the final analysis, is to strengthen the core competitiveness of enterprises, expanding profitability. Catering planning tools, is the systematic integration of resources, complementary to the strengths and weaknesses, to help the best and the worst, to optimize the input-output ratio.

Catering planning content:

1, site selection planning.

Dining business process, catering site selection is a very important work. The industry often has "site selection determines success or failure," said. Catering planning in the site selection planning there are two jobs: one, according to the mature business model to find the right location; the other, according to the location has been found, tailored to its appropriate mode. Either way, for the planner is a tough test.

2, positioning planning

In-depth research on the basis of the business circle of customers, products and services for catering enterprises, packaged in a suitable "commodity", in order to cut into the heart of the customer's a method. Positioning, that is, for the enterprise's products and services, to find the location in the customer's mind.

3, theme planning

People are divided into groups, things are gathered. Customers' personal preferences are different. Catering enterprises with different themes to publicize the personality, rendering the environment, can get with *** with the hobby of customer recognition.

4, environmental planning

According to the overall business strategy and economic strength of the enterprise, the restaurant decoration ideas.

5, investment planning

Measurement of the operating conditions of the restaurant business, to determine the break-even point, in order to develop feasibility programs, planning for the restaurant business model, accounting for the payback period.

6, product line planning

According to the enterprise's business model and technical strength, the design of product features, the number of varieties, pricing strategy and display methods, to maintain the competitiveness of the enterprise, the product power and sufficient level of profitability.

7, procurement planning

By improving the management system, the establishment of a management mechanism to ensure that the incoming raw and auxiliary materials and other items, quality, quantity, bottom price.

8, human resources planning

"Employing" begins with "selecting". Prospect work vision, planning staff life, with more "non-material forces", activate the enthusiasm of the staff love and dedication to work, and enhance the sense of identity and centripetal force of the staff on the enterprise.

9, management planning

Clear responsibilities, clear positions, reasonable systems, rewards and penalties. The implementation of "foolproof management", to eliminate cronyism, arbitrary reward and punishment of "irregular management".

10, brand planning

Refine the spirit of enterprise, summarize the corporate culture, integration of internal and external resources. With a distinctive brand image, expanding the impact, commitment to quality, attract customers and motivate morale.

The project planning program template for catering four

Through the analysis of the business situation of the Western-style restaurant, the surrounding environment analysis, etc., first of all, we must make it clear what problems we hope to solve through the Tanabata marketing activities at present? Is it to quickly enhance the popularity and brand image of the western restaurant? Or is it mainly to enhance sales? Different direct purpose will lead to differences in the theme and details of the event.

According to the general analysis of the industry situation, the festival period of the catering industry does not worry about no guests to the door, and for the medium and high-end positioning of the Western-style restaurant, I think it is more critical to analyze the target consumer groups (xx years old group is the main), through the theme of the activities of the packaging and publicity in advance, to create a very good image of the restaurant and the atmosphere of consumption, which to go to the early attraction of the target group's attention. Simply put, before the festival how to better, more, more accurate to capture the target customer base to ensure that the sales during the festival.

One, the viewpoint of the refining

Attracting more audience eyeballs is the key to this marketing campaign, regardless of the event implemented into what form of activities, should have a strong attraction; regardless of the venue to choose the place, there should be a considerable amount of traffic; regardless of the number of people involved in the activities, to seize the target audience groups is most important.

Strategy Introduction

Second, the Western restaurant target audience analysis

Consider the three questions, who will go to the high-end Western restaurant consumption? How do they consume? What are the expectations of the consumption process?

Middle and high-end Western restaurant has gradually become an ideal place for people to make friends, business negotiations, gatherings, in addition to the consumption of the meal itself, consumers pay more attention to the environment, the atmosphere is good or bad. This group of people have established values, love of life, have a certain claim and taste, they are not only concerned about the product itself, but also pay more attention to the spiritual enjoyment.

According to the marketing background of the Tanabata Festival, our target audience is located in the middle- and high-end group of people in the age of xx;

In addition to the delicious meal, they also pay attention to the environment, atmosphere, culture and other value-added factors;

Their `consumption expectations are: Is the meal good? Is the restaurant stylish? The company's website is a great source of information about the company's products and services. Are there any special offers? What are the spiritual benefits to them?

Third, how to attract them

Because the positioning of the festival so that it has a cultural nature, how to hope that the attention of the target group? During the event with a full of Tanabata cultural atmosphere of the packaging to establish the Western restaurant in the high-end, unique image; to meet the needs of the target audience, with a creative theme of the event detonation market; visible discounts to attract more target groups to join.

Four, marketing activities to differentiate the highlights

For the xx years of age of single customers, held a bachelor party. With the gimmick of "perfect encounters, expanding the circle of friends, looking for a partner", in order to meet the dating needs of the single group at the same time to attract more target groups with a unique environment, creative highlights of the activities, and drive restaurant sales.

For couples between the ages of 20 and 40, a couple's party is organized. With the anniversary of the wedding day and the anniversary of the day of love as an opportunity to attract the target group to store.

Fifth, communication planning

The activities of the promotional posters distributed, the region set in office buildings, shopping malls, downtown mainly target groups of xx years old.

The day of the advertising campaign to create momentum.

During the event, consumer coupons were distributed.

Six, where the profit of the restaurant

① activities during the consumption of vouchers in the form of a sustained elongation of the hot sales cycle of the restaurant. Not only to improve the restaurant's sales on the day, but also to ensure that its cycle of high sales.

② to the theme of the event to increase sales to the store.

The third part of the event planning

Theme interpretation: Western-style restaurants, Valentine's Day, men and women with taste, which seems to be the role of the three innately linked, and as a high-end Western-style restaurant Tanabata marketing activities, both the actual sizable concessions to the promotion, but also the need to be able to psychologically, mentally cater to the needs of the target consumer groups of the promotional concept.

The theme concept of the event to "break the traditional life, create romantic surprises" as a starting point, catering to the white-collar workers on the ordinary life of romantic yearning, surprise yearning, humanistic yearning, dating yearning, so the formulation of the "looking for more beautiful you!

1, activity positioning and tone

Tone: style culture and fashion extensive

Positioning: a influence of the widest, attract the largest number of people, the lowest threshold for participation, the most topical cultural, for the xx years of age of the high-end consumer groups of marketing activities.

2, the form of activities

consumption of xx amount, rebate vouchers → intuitive concessions to promote the long hot sales cycle of the Western restaurant.

Theme activities at night → detonation of the whole scene, creating news topics, expanding visibility.