Guǒ zhēn, which originated in the United States, has always been the leader of the fruit-flavored instant drink market since it entered the China market in 1986. For a long time, it has been adhering to the concept of nutritional and healthy product research and development, providing delicious drinks rich in vitamin C, without preservatives and containing various nutrients, which are beneficial to the healthy growth of children. Mothers can safely give them to their children.
At the same time, Guo Zhen constantly introduced pure and delicious new tastes, which were deeply loved by children. So far, Guozhen has as many as 9 kinds of fruit flavors, more delicious and more choices!
The history of Guozhen brand:
1957, Guozhen was born in the United States and quickly became a world-famous brand of instant solid drinks. Once used as a special drink for NASA astronauts, its good quality is trustworthy.
1965 Gemini-4 astronauts carried Fei Zhen on a mission, and Fei Zhen designed a special drink for the product in space. Less than three days after the spacecraft landed, the TV broadcast an advertisement for Fei Zhen. In the following 10 years, Fei Zhen successfully carried all manned Gemini and Apollo space flights.
1986, Guozhen successfully entered the China market, and its accurate market positioning and high-quality products established its leading position in the fruit flavor market in China. And "sweet orange flavor", "rich in vitamin C", "Guozhen is a special drink for American astronauts" and "drink a cup of hot Guozhen in winter!" Publicity terms such as "it's time for precious treasures" are also familiar to consumers.
In 20 10, the mixed flavor of Guozhen, Sweet Orange and Peach was successfully listed. With its unique taste and good taste, it won the favor of consumers and became the best-selling fruit flavor after orange flavor in 20 12.
On 20 1 1 year, Guozhen innovatively introduced the spout design, which is more convenient to use and the product is easy to keep fresh, and is well received by consumers.
On March 20 13, Guozhen Qingxin 5-pack was newly launched.
Brand-new formula: rich in vitamin C, no preservatives, no synthetic pigments, safer and healthier, and more reassuring for mom!
Brand-new delicious: fresh sweet orange flavor, popular "rock candy Sydney flavor", better to drink, children's favorite!
Brand-new packaging: 1 strip 1 cup, more convenient for brewing!
20/kloc-in may of 2003, the brand-new TV advertisement "our precious moment" was broadcast on children's channel for the first time, with lively and dynamic music and bright and cheerful pictures, which were deeply loved by children.
Bagged products: affordable, suitable for mothers to share with the whole family; There are 8 flavors, sunshine sweet orange, sweet orange and peach mixed, happy lemon, funny pineapple, passionate mango, happy apple, fresh peach and energetic grape.
Concentrated in one cup: individually packaged, one for each cup, easy to carry, suitable for office, school and travel; There are two flavors to choose from: Sunshine Sweet Orange and Happy Lemon.
Reference to the above content? Baidu Encyclopedia-Guozhen