Helping Guangdong's Spring Festival holiday consumption
Che Zhiqiang, secretary of the Party Committee and chairman of the Travel Control Group, made clear the strategic direction and power points of the Travel Control Group during the Tenth Five-Year Plan period in a special party class with the theme of "studying and implementing the spirit of the Sixth Plenary Session of the Nineteenth CPC Central Committee and striving to promote the implementation of the Group's Tenth Five-Year Plan". It said that the Travel Control Group should be a sunrise enterprise in traditional industries, constantly play a role in meeting the people's growing needs for a better life, actively promote the strategy of "entering the mountains and entering the sea", and do a good job in hotel brand expansion and tourist introduction; Give play to the role of planning and design and the collaborative innovation center of cultural tourism technology, and fill in the shortcomings of scenic spots.
Che Zhiqiang said that after years of development, the White Swan Hotel has formed a team of hundreds of chefs represented by China, the chef of White Swan Hotel, and Liang Jianyu, a five-star "Cantonese chef" in Guangdong Province. In the context of the normalization of epidemic prevention and control, holding this activity is to help stimulate domestic demand and consumption during the Spring Festival holiday. While promoting Cantonese culture and tapping Cantonese talents, it will let the world know about Cantonese flavor, let more consumers experience the "Guangdong on the tip of the tongue" of the Spring Festival version, and let more families taste the Cantonese-style reunion dinner in the Spring Festival, and "Guangdong" will get together with "Guangdong".
On New Year's Eve this year, the White Swan Hotel will only provide one round of New Year's Eve dinner, and it will not "turn over"
From Lunar New Year's Eve to Lantern Festival, Huaxia Hotel provides Chinese food service for the first time.
Huaxia Hotel's predecessor "Overseas Chinese Building" was completed and opened in 1957, and it is the first overseas Chinese building in China to receive compatriots from Hong Kong, Macao and Taiwan and overseas Chinese. Wang Haoran, chairman and general manager of Huaxia Hotel, introduced that Huaxia Hotel, which used to only have western food, launched Chinese food service for the first time during the Spring Festival in 2022, and provided a variety of Spring Festival packages, and customized menus according to customers' requirements.
Rich supply, Laoguang's "New Year's Eve" and "Good luck"
Mo Xiaohui, deputy general manager of Guangdong Travel Control Group, said that hotels, restaurants, travel agencies and other industries continued to be severely affected by the recent repeated epidemics. The more so, the less discouraged employees are. They must enrich supply, guide demand and expand marketing. Therefore, the Travel Control Group planned and organized the first group marketing activity in 2022: "Guangdong" gathering "Guangdong" reunion, 1 1 new year's family banquet dishes in hotels, and launched two small programs of "Dongyue Tour" and "White Swan Hotel" under the Travel Control Group, so that the old people can book the new year's dishes in hotels.
Under the background of the new development pattern with the domestic big cycle as the main body, the domestic and international double cycles promoting each other, and the implementation of the rural revitalization strategy, the powerful star kitchen resources of the Travel Control Group, the integrated digital platform of the Guangdong Travel Control Group's hotel plate (White Swan Hotel Group) and the launch of the "White Swan Hotel" applet will more effectively contribute to industrial innovation and achieve high-quality development.
Luo Ganguo, member of the Party Committee and deputy general manager of Guangdong Travel Control Group, revealed that it will join hands with the Guangdong Provincial Department of Agriculture to develop products of "high-end prefabricated dishes".
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