We all know that the department store supermarkets are relying on fresh to improve customer traffic, of course, now there is also a separate fresh business, that is, fresh supermarkets, the people's living standards progress, who can meet the needs of the public fresh, whose performance sales volume is high. Supermarkets this industry is exceptionally hot, it has basically replaced the kiosk, become the main place for people to shop. The development of fresh supermarkets has also led to the development of fresh supermarket shelves.

Fresh merchandise display skills

One, the merchandise display environment decoration

Pictures, samples (bread, cakes, fruits, seafood, etc.), lighting, clothing, shelves and display cabinets color and merchandise with the role of coordination and baking.

Two, the combination of goods

In the supermarket layout to emphasize the combination of major fresh commodities sector and the correlation between each other, in the fresh sector of the commodity display should also talk about the combination of commodity display, and even cross-sectoral combinations of commodity display, the correlation between the goods for the cross-display, and at the same time, we must emphasize the changes in the combination of goods.

For example: spices and frozen products, meat products; cakes and birthday candles; kitchenware and meat products.

Commodity combination method:

1, seasonal combination method: soup stock, sausage

2, festival combination method: Valentine's Day cake and card

3, consumer convenience combination method: spices

4, commodity use combination method: milk and bread

5, theme promotional combination method: barbecue festival (seasoned meat, materials, utensils)

Three, pay attention to the promotion of goods

Customers do not buy goods, one of the main reasons is not to understand, especially new goods, the need to do some of the main points of the goods through the POP or other means of introduction to help customers make a new consumer attempt, the key is to be in a variety of different ways, so that the customer understands and knows the use of the goods and commodities.

Four, merchandise display image management

This is back to the old problem of merchandise display standards and display quality, to continuously check, organize, replenishment, picking rotten goods, goods are in this way over and over again in the image of the maintenance of the sales out.

Hope to help you solve the problem