New product launch plan plan (six articles)
Case (1):
Product launch plan
p>1. Sponsor
xx company
2. Event theme
xx product launch conference
3. Activities Time
January 20, 2015 (Thursday) 10:00-11:30 am
IV. Event location
xx Hotel Multi-functional Conference Hall
5. Venue layout and exhibition
1. In the lobby at the main entrance of the hotel, reception staff wear unit ribbons to welcome guests, and there are instructions indicating the venue, lounge, dining, award collection and other places. Card.
2. The guest reception desk is equipped with two receptionists to register guests and distribute conference standard information bags and participation certificates, corporate brochures, and two etiquette guides.
3. There are multiple X display racks at the entrance of the hotel and the entrance of the conference hall, as well as multiple photo posts of new products and large company promotional billboards.
4. Giant inkjet printing dominates the background wall of the venue. There are product display racks on both sides of the stage, covered with curtains, and the company logo is posted on the front of the podium, with laptops, microphones, and flowers placed on it.
5. There are two flower baskets on both sides of the podium at the venue, and X display racks on both sides of the corridor front desk.
6. The rostrum and each seat are numbered and signed, tea cups and purified water are placed on the table, the DM cover page of the folder, and the VIP name tag are placed.
7. Audio-visual materials such as corporate videos or documentaries, as well as product promotion slides.
8. Adjust the audio equipment and designate video personnel.
6. Meeting Agenda Arrangement (omitted)
7. Invited Personnel
1. Invited guests: leaders of the head office, leaders of xx bureau, and company leaders wait.
2. Dealer representatives: representatives of all invited customer units (about 200 people).
3. Invite the media: xx
8. Press conference information package
1. Conference manual
2. New product text information (Investment invitation)
3. Related pictures, pens, letterheads
4. Meal coupons and gift certificates
9. Press conference organization
1. Leader of the organizing committee (responsible for the entire event)
2. Coordination group (composed of the marketing department of the institute, responsible for coordinating the work of each group)
3. Outreach Reception team (responsible for contacting guests, registering guests, sending gifts, distributing information bags and various reception work)
4. News team (press release, media contact gift fee payment)
< p> 5. On-site maintenance and service group (responsible for the normal use of the site and equipment to eliminate external interference)6. Advertising group (composed of the planning company, the marketing department and the sales department of the institute *** Composition)
7. Logistics team dining (mainly responsible for catering services and accommodation service arrangements for guests and dealers)
10. Information brought to the media
Meeting time and project arrangement process, press releases, speeches, background information of the speaker, company brochure, product promotion materials, relevant pictures, souvenir gift coupons, business card of the company’s news person (further interviews after the news is released) , sent to contact after the news is published) and blank letterhead, pen (convenient for reporters to record), etc.
11. Preparation for the press conference and required items
1. Invite guests and local news media reporters to take photos/videos of the event and lead the writing of the speech. Office
2. Reception of 4 people at the signing desk: Zhou Xiaoju, He Fang, Huang Hong, Chen Wei, 4 welcome etiquette on the 9th floor
3. Sign-in gifts will be distributed to the designated customers at the on-site signing ceremony. Customer Department: He Fang, Zhou Xiaoju, Advertising Chen Wei
4. Design plan for venue layout, on-site advance arrangements, organization and layout of survey letters, printing of small gifts and original ballpoint pen promotional materials, preparation of signing table, preparation and layout.
Zeng Yong
5. Sound preparation, live music playback, lighting logistics
6. Prepare 10 sets of small gifts for on-site questions, worth about 50 yuan, lottery gifts, first, second and third prizes*** 30 pieces, worth about 400 yuan, 200 yuan, 100 yuan, on-site interactive program arrangement and preparation of trade union etiquette
7. Business presentation preparation, PPT production, rehearsal, answer and question preparation, 5 advertising majors Chen Juan and Cao Min.
8. Gift design plan, 300 sets of sign-in gifts including information, 10 sets of signing gifts, purchase preparation, production of PPT for the main projection screen, He Zhongwei
9. Projection and computer arrangement settings, playback and presentation Cooperate with Tang Sheng from the Business Department
10. Arrange and organize the hot dance program and select the host of the performance, select the invitation card model, determine the etiquette personnel and the production of clothing lottery tickets and lottery boxes. Labor Union Yu Jing
New Product Launch Planning Plan (2):
xx Clothing New Product Launch
Organizer: xxxx Clothing Co., Ltd.
Organizer: ** Likai Hotel
December 23, 2018
Introduction
2018, a new year.
As one of the top ten women's clothing brands in China, China xx Women's Wear has always led China's domestic fashion trends. It can be said that the fashion indicator set by xx is the fashion trend of the next season.
At the beginning of the new year, xx officially releases the 2018 spring and summer new products. So far, this conference has always attracted the attention of media people in the fashion industry. Everyone is eagerly looking forward to this fashion feast
Event items
Theme: Butterfly Dance in Clouds
Time: January 8, 2018
Location: xx Hotel
New product series:
1. Small suit: combines fashion with the business atmosphere of professional women
2. Chiffon sweater: sweet, cute and lively
3. Knitted sweater: casual and popular lady
Through this conference, the company will bring the 2018 spring and summer popular elements to the market and comprehensively promote The impact of branded products on the entire popular market.
Communication selection
Newspaper platform: xx, etc.;
TV platform: xx, etc.;
Internet platform: xxx.
Personnel Arrangement
General Planning (Responsible Person, Mobile Team)
Vice President of the Company (and Public Relations Manager)
Press Conference Host
New product spokesperson
Chief designer (and spokesperson)
There are also security team, lighting and sound engineer, venue service staff, cleaning team, etc. Several people. Specific process of the event
1. Venue layout: The venue is set in the large conference hall of **xx Hotel. The venue will be decorated with the theme of "Dancing Butterflies and Clouds". Butterfly elements will be embedded in every detail of the venue (including promotional posters, exhibition door decorations, guest sign-in books, brochures, guest cards, souvenirs, etc.). Make appropriate seating arrangements, banquet arrangements.
2. Time arrangement:
The new product launch conference officially started at 3:00 pm, and guests entered the venue half an hour in advance.
3. Early stage of the press conference:
2:00~3:00 (play "Welcome Song") Welcome lady Dong Juanjuan is waiting at the door of the conference hall to receive guests and sign in , guidance and other work, and enthusiastically answer guest inquiries. Important guests invited to the meeting should be guided and accompanied by dedicated personnel.
4. Mid-term of the press conference:
3:00~The press conference officially begins.
3:00~3:10 Play promotional video
3:15~3:20 Company Vice President’s speech
3:25~3:35 New products Speech by the chief designer
3:45~4:25
4:45~5:10
5. Later stage of the press conference:
< p> 5：30~6：307：00~
Budget
1. Staff salary expenditure
2. Material expenses
Venue rental
Venue layout
Brochures and posters
Invitations
Souvenirs
p>3. Dinner fee
4. Other new product catwalk shows (spokesperson appearance) reporter question and answer time new product exhibition buffet dinner 2,400 yuan 8,000 yuan 12,018 yuan 500 yuan 300 yuan 1,500 yuan 35,000 yuan 10,000 yuan
Total event budget expenditure***: 69,700 yuan
Emergency plan
1. Infrastructure in the venue (such as power supply, etc.) shall be negotiated with the hotel , full authority is left to the hotel.
2. Venue order: coordinated by the security team and on-site service personnel
3. If there are microphone interruptions, audio failures, etc. during the press conference, spare microphones and other facilities, Technicians can respond immediately.
4. If there are emergencies such as injuries or illnesses, medical staff will coordinate the treatment.
5. Other emergencies shall be coordinated by the responsible person and deployed staff.
xxxx Clothing Co., Ltd.
December 16, 2018
New product launch conference planning plan (3):
New product launch conference Planning letter
1. Planning name: xx Co., Ltd. new product launch conference
2. Planning time: November 29
3. Planning location: xx Co., Ltd. The company's extra large conference room (English Village)
4. Protagonists of the press conference: leaders (guests): 3 people (general manager of xx Co., Ltd., sales manager, agent representative)
Celebrity spokesperson: 1 person
Host: 1 person
New product display staff (ceremony staff): 2 people News media (photographers): 2 people
< p> Audience: 3 people5. Division of personnel: To be determined
6. Equipment arrangement (material preparation)
1. Audio equipment: borrowed from the English Village Equipment
2. Background wall: homemade ppt (projector playback)
3. Banner: printed on pink A4 paper "Warmly celebrate the complete success of the new product launch conference of xx Co., Ltd."
p>
4. Table markers: 5 pcs
5. Corsage: 4 pcs
6. Pins: 4 pcs
7. Potted plants: 30 pots (borrowed from the potted flowers in the English Village)
8. Others: temporary additions and decreases
7. New product launch process
1. Host’s speech and introduction Some matters of the company, introducing guests and expressing gratitude; celebrity spokespersons taking the stage to show off new products; leaders (guests) speaking, and the host stringing together words;
2. When the host introduces, the leader (guest) Seats, applause, the speech is over;
3. First the general manager will speak, then the agent representative will speak, and finally the sales manager and celebrity spokesperson will introduce the new products. During this period, the etiquette staff will come off the stage to interact with the audience and display New products;
4. In the lottery session, the celebrity spokesperson will select lucky viewers and distribute gifts;
5. The host announces the successful conclusion of the new product launch conference, followed by free visits and Ask for the time;
6. Everyone bows and exits, it’s over.
New Product Launch Planning Plan (4):
New Product Launch Press Conference Planning Plan
1. Meeting Agenda Arrangement
A. 12:00 The reception hall receives guests, dealers, and reporters to sign in
B. 2:00 Guides guests, dealers, and reporters to enter
C. 2:10 Opening performance : Hot dance attracts and gathers popularity
D. Play the corporate video at 2:20
E. 2:25 The host invites the guests to take their seats
F.2 :30 The host announces the start of the new product launch conference and introduces company leaders and media
G.2:35 Company leaders make speeches and open the new product curtain with guest ***
H .3:00 Models of new products are shown on the catwalk, and a short video demonstrating the functions of the product in the car is played at the same time
I.3:10 Product engineers explain the functions of the product while playing a video of the product
J.3:20 Journalists ask questions and product engineers answer
K.3:30 Select several car users from the scene to ask product questions
L.3:40 Leaders are selected Guest Prize Activities
M.3:50 Program Arrangement: Light rock performance and product short video playback for on-site product promotion activities
N.4:40 The press conference ends, company leaders and Detailed exchange of intentions with the media O. The exchange with the media ended at 5:00 and the venue ended
2. Venue layout and exhibition
1. Rainbow gate, colorful flags, and giant banners in the city center square
2. In front of the Rainbow Gate, the reception etiquette must wear a unit ribbon, and there must be clear signs indicating the venue, gifts, etc.
3. Guest reception desk: There are two reception etiquette personnel to register guests and distribute gifts. Conference materials and a list of participating companies, with an etiquette as a guest guide
4. Multiple X exhibition stands and multiple photo stickers are placed in each square
5. Background of the main venue Giant inkjet painting on the wall, a pile of display racks on both sides of the stage, new products placed on them and covered with curtains, a photo of the XX unit logo on the front of the podium, laptops, microphones, and flowers placed on it
6. Speech at the venue Two flower baskets are placed on each stage, and X display racks are placed on both sides of the front desk in the corridor
7. The rostrum and each seat are numbered with the company logo, purified water is placed on the table, and the folder DM has a cover page. VIP name tag.
8. Equipped with: fireworks, dedicated music dubbing for the entire event, and lottery draws
9. Equipped with audio-visual materials such as corporate videos and new product introduction videos
10. Adjust the audio equipment and designate video recorders
3. Invited persons to the meeting
1. Invite head office leaders, municipal leadership representatives, and company representatives
2 .Invite dealer representatives
3. Invite some interested customer representatives
4. Invite media: XX Daily, XX TV Station, XX Radio and Television Bureau
4. Information brought to the media at the new product launch conference
1. Meeting time and project arrangement process
2. Press release
3. Speech script
4. Spokesperson’s background information
5. New product description materials
6. Company brochure
7. Related pictures
p>8. Souvenir gift coupons
9. Business card of the company’s press person (for further interviews after the press conference and for contact after the news is published)
10. Blank letterhead and pen (convenient for reporters to record)
5. Press conference organization
1. Leader of the organizing committee (responsible for coordinating the entire event with the person in charge of the square)
< p> 2. Coordinator (the coordinator is composed of leaders of XX unit and is responsible for the coordination of each group)3. Leadership group breakdown: a Venue reception (6 people are responsible for guest registration, gift delivery, information bags distribution and various reception work) b. Contact the media (media release, media contact, gift payment)
4. Advertising (including planning company and company publicity department, marketing department, product department** *Same composition) Mainly responsible for the design, production and installation of a theme background drywall. b. Design and production of promotional DM, .
5. Venue maintenance (responsible for the normal use of the site and equipment, and eliminating external interference)
6. Host (mainly responsible for stringing words in each session and hosting the opening)
7. Outreach (mainly responsible for contacting models and actors and arranging on-site product display)
6. Press conference information bag information
1. Conference manual
2. New product text materials (investment invitation)
3. Related pictures, letterheads and pens
4. Gift certificates
7. Preparation for the press conference
1. Before April 13th, the press conference planning plan will be finalized
2. Before April 18th, corporate videos, leaflets, brochures, stage cards, invitations, banners, posters, new products Display materials, pictures, and style design plans are determined
3. Before April 23, the printed materials of the above materials will be delivered, and the promotional video will be sampled before the 25th
4. Before April 23, relevant press releases And the soft article has been written, and will be handed over to relevant media for release on April 25th.
5. Before April 24th, determine the list of participating leaders, dealers, intended customers and media personnel, and at the same time, send invitations Letter
6. On April 25th, the press conference plan was handed over to the conference host so that it could be rehearsed in advance
7. On April 28th, the hotel was contacted and the necessary items for the conference were in place and gifts , sign-in books, sign-in pens, desk cards, banners, posters, balloons and other display materials are prepared for the exhibition
8. On April 30, the venue layout, meeting location, material distribution, atmosphere, background, and equipment debugging were finalized. , table and chair arrangement, etc.
September. May 1st morning item inspection, personnel inspection, document inspection, gift inspection, venue inspection
10. May 1st 12:00-2:20 full process Coordination and implementation of photography and videography, start of sign-in, presentation of information bags, guest media wearing corsages, guest cards, distribution of venue materials, venue guidance, and seating respectively
At 2:30 on November 1st, the host announced the new product launch conference Starting December 15th, press releases and media soft articles will be released one after another
8. Personnel and materials required for the press conference
1. Etiquette (6 people: venue) 2. New products Display models (4 people: venue) 3. Host (1 person: podium) 4. Videographer and camera equipment (one set per person: inside the venue) 5. Digital camera (3 people and 3 units: inside the venue) 6. Banner (2 pieces: venue) 7. Rainbow gate (one piece: venue) 8. Colored flags (8 pieces: venue) 9. Flower baskets (4 pieces: two on each side of the podium), flowers (1 bunch: podium) 10. VIP business cards (10: guest seats) 11. Sign-in book (2: sign-in desk), business card box (2: at the entrance of the venue) 12. Two notebooks (reception desk and lecture podium) 13. Large-scale inkjet background (1 Zhang: venue background wall) 14. Ribbons (6: reception etiquette) 15. Number of people) 18. Product VI monogram (1 piece: podium) 19. Information bag, pen, letterhead (multiple: depending on the number of guests) 20. Invitation (multiple: depending on the number of invitees) 21. Signs, photos (multiple Zhang: in the venue and square) 22. Lottery tickets (multiple: depending on the number of guests), lottery box (1) 23. Reception cigarettes (10: guest reception) 24. Mineral water (multiple boxes: depending on the number of guests, to be determined ) 25. Apples, strawberries, oranges (5 boxes each: guest reception) 26. Corporate video, new product explanation video (one paragraph each: introduction) 27. Guest ID card (multiple: depending on the number of guests) 28. New product VI photo Posters (multiple: tabletop, seat, model) 29. New product posters (20: venue decoration) 30. Corsage (15: some guests) 31. Curtain (2 pieces, product coverage) 32. Audio tapes, CDs (2 sets: background music playing) 33. Exhibited products and props (1 set: product display) 34. Performers (dance team, music team)
9. List of people invited to the product launch conference (omitted) )
10. Launch Cost Budget
New Product Launch Planning Plan (5):
New Product Launch Planning Plan
Time Location: September 18
, xx Hotel International Conference Hall
Participants (about 200 people in total)
Company leaders, media recording friends, representatives of well-known related manufacturers at home and abroad, representatives of the xx annual meeting planning company, social Celebrities, special guests and more.
Xinya large-scale new product launch event organization:
Host: Xinya Group; xx large-scale party planning company; xx public relations company;
Undertaken by: xx
p>
Xinya’s large-scale new product launch conference supports media
1. Online media
xxx, etc.
2. TV media
xx
Xinya large-scale new product launch conference process:
1) Staff of xx etiquette company welcome guests Admission
2) The host delivers an opening speech and announces the start of the welcome dinner;
3) Introduces the main leaders and distinguished guests present;
4) xx City The leader gives a welcome speech;
5) Speech by the leader of the Cosmetic Industry Association;
6) Start introducing new products, accompanied by a performance by the performance team;
7) Toasts from leaders of the sponsoring, undertaking and co-organizing units;
8) Musical accompaniment performance by the performance team of xx Performing Arts Company;
9) Live media release
10) Activities End
New product launch planning plan (6):
New product launch planning plan
1. Market background for new product launch
2. The purpose of launching new products
3. The style, characteristics and market positioning of new products
1. Is it aimed at old dealers or intended customers
2. Recommend new products to be piloted in self-operated stores or VIP dealer stores before the exhibition
3. Recommend inviting old dealers or VIP dealers and industry celebrities to express their opinions and opinions on new products. Recommendations
4. Recommendations for the launch of new products
5. Preparatory work for investment promotion meetings
1. Preparation of investment promotion manual
2. Preparation of invitation letters (targeting target customers in advance) and effective invitations
3. Preparation of promotional materials (product manuals, exhibition and exhibition hall promotional materials, outdoor advertising, media video materials, factory exhibition hall materials , as well as materials needed for atmosphere creation, company documentaries, company profiles and slides of explanation materials at investment promotion meetings)
4. Determination of the location, decoration and product display time of factory exhibition halls and exhibition halls Determination
5. Selection and determination of locations for investment fairs, training meetings, and food and accommodation
6. Preparation of transportation
8. Investment fairs, training Preparation of supporting facilities on site
9. Preparation of gifts or souvenirs
10. Preparation of franchise contract
11. Cooperation and division of labor within the company Determination of investment policies
12. Formulation of investment policies (store decoration policy support, jewelry policy support; rebate policy support; advertising policy support; signing reward policy support; annual training policy support; store opening and annual Promotional activity planning support)
13. Training of relevant factory personnel (how to maintain a good relationship between factory marketing personnel and dealers; factory marketing personnel’s reception precautions and what they should know and do; what to do when selecting dealers Eight standards; how factory marketing personnel can effectively control dealers; how to sign orders successfully)
14. Determination of hosts of training sessions and investment promotion meetings
6. Planning of work matters during the exhibition
1. Formulate the reception process for customer reception according to the specific situation
2. Formulate the factory and exhibition site atmosphere creation plan according to the specific situation
3. According to the specific situation
4. Develop a process for training meetings based on the specific situation;
5. Develop a process for investment meetings based on the specific situation;
6. Develop the order signing process according to the specific situation;
7. Time control schedule and execution details of each work
1. How to receive customers
2. Factory and exhibition hall visits
3. Training sessions and investment meetings
4. Signing orders
5. Dinner
6 , tourism
8. On-site planning of the investment fair
1. Corporate promotional video
2. Introduction of guests attending the meeting and support from celebrities and authorities
3. The chairman or general manager of the company delivers a welcome speech and the company’s future development plan
4. New product introduction
5
, dealer commendation meeting
6. Dealer representative’s speech
7. Marketing director announces investment policy
8. Order signing begins
9. Planning of the training session and investment fair site
(1) Facilities of the training session
1. Projector (film projector and multimedia projector)
2. Stage
3. Clipboard
4. Video recorder
5. Screen
6. Marker
7. Pencil
8. Power strip
9. Laser pen
10. Flowers
11. Background board
12. Lighting
13. Color TV
14. VCD
15. Large whiteboard
16 , podium
17. podium
18. partition
19. business card book
20. microphone (wired and wireless vertical stand type and button microphone)
21. Bonsai
22. Letterhead
23. Slide projector
24. Banner
25. Table cards
26. Sign-in desk
27. Conference tables and chairs
28. Signs
29 , audio
30. Simultaneous translation system
31. Notice board
33. Product rental
(2) Training materials Determine
1. The training courseware should be integrated with some company information according to the purpose of the company and the actual situation of the company
2. The training courseware should develop an outline based on the needs of the target audience to ensure that the course, The audience and the purpose of the meeting are highly unified
(3) Guests attending the training meeting and speech materials
10. Launch of new product exhibition project
1 , Project Organizing Committee
2. Organizational Structure
3. Responsibilities and Division of Labor
4. Various Specific Works