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: Wanglaoji company and brand introduction
1, Guangzhou Wanglaoji Great Health Industry Co., Ltd. is a wholly-owned subsidiary of Guangzhou Baiyunshan Pharmaceutical Group Co., Ltd. under the Guangzhou State-owned Assets Supervision and Administration Commission (SASAC), was established on February 28, 2012, is authorized to use the brand of "Wanglaoji," the main business of Wanglaoji Red can and red bottle series of herbal tea products as well as Sting Lime Ji compound fruit juice drink, Coco Soft Coconut Juice, Dazhai Walnut Dew and other products, belonging to the FMCG enterprises among the state-owned enterprises. The company now has more than 10,000 employees, with seven wholly-owned subsidiaries, a joint venture company, a branch, is China's herbal tea industry in the industry with high market share, large sales scale, brand influence, is a considerable influence in the domestic and international brand.
2, Wanglaoji herbal tea was born in 1828 during the Daoguang period of the Qing Dynasty, which is recognized as the originator of herbal tea, with a long history of nearly two hundred years from now, and is the representative of traditional Chinese herbal tea culture.
3. Wanglaoji Herbal Tea inherits the centuries-old classic formula of "Three Flowers, Three Herbs and One Leaf", selects natural herbs and combines them with modern production technology, and sells well in the whole country and the world with its excellent quality and good taste, and its brand value is as high as 108 billion yuan as assessed by the national organization.
4. Since its establishment, Wanglaoji Great Health Company has been following the trend of the great health industry, and under the overall deployment of the great health plate of GPHL, it has implemented the "136 development strategy", which is based on the three development paths of product management, capital operation and virtual profit generation, and the six strategies of human resources, science and technology, branding, resources, standards, and internationalization, namely, human resources strategy, technology strategy, standard strategy, and internationalization strategy. The company will adhere to the diversified development path through the three development paths of product management, technology strategy, brand strategy, resource strategy, standard strategy, internationalization strategy and six major layouts.
5. At present, Wanglaoji has registered trademarks and exported its products in 60 countries and regions around the world, with more than 10 million terminal outlets, annual sales volume of more than 10 billion yuan, and occupies 70% of the market share in the herbal tea industry.
6, brand operation, the formation of "fashion, science and technology, culture" character type development strategy, to create a Wanglaoji "auspicious culture" and prevent fire "functional beverage culture Wanglaoji has created "auspicious culture" and "functional drink culture" to prevent fire, and the slogans of "Drink Wanglaoji if you are afraid of fire" and "Drink Wanglaoji if you have an auspicious year" have been y rooted in people's hearts. At the same time, it actively promotes the construction of brand rejuvenation, innovates the communication between the brand and consumers through social media, and continuously stimulates the brand's youthful vitality. As a representative of traditional Chinese herbal tea culture, Wanglaoji Health shoulders the important responsibility of spreading the culture of herbal tea, and has set up herbal tea museums in Guangzhou, Beijing, Ya'an, and New York in the United States, and in the future, it will also set up 56 herbal tea museums around the world, such as in Tokyo, Taiwan, and Australia, to vigorously publicize the culture of herbal tea.