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Zhuhai Miscellaneous Notes (25) ~ Eating Huafeng and Passepartout
"Eat Huafeng, Passepartout", the catchy slogan of Huafeng instant noodles spread all over the Pearl River Delta region and the north and south of the motherland in the 1990s. At that time, Huafeng brand instant noodles produced by Huafeng Group accounted for more than 25% of the national instant noodle market, and it was the absolute leader of the instant noodle industry.

The first time I ate Huafeng instant noodles was in 19921October. This is my second visit to Zhuhai. I met a senior named Leng Qinggui. When he arrived at his temporary residence, the senior said it was impossible to invite you to dinner, but it was ok to invite you to eat noodles. At that time, there were no bottled noodles, only instant noodles packed in thin colorful plastic bags. My brother threw me two bags, and he had two bags himself. Then, I used a Datang porcelain bowl to tear apart two packets of Huafeng instant noodles, put noodles and seasonings in the bowl, poured boiling water into the open bottle, and covered it with a bowl. After five or six minutes, I opened the bowl and began to eat. Taste, fragrance and fresh taste are unparalleled and unforgettable. I remember very clearly that there was absolutely no residue in the bowl, and even a little soup was picked up and poured into my stomach.

At noon that day when I first arrived in Pingsha, when I was strolling nearby, I strolled to the door of Huafeng Group Company. At that time, the gate and the method building inside the gate were still very imposing, and occasionally I could smell the fried noodles of the instant noodle factory. But it is hard to imagine that so many instant noodles that sell well all over the country are produced here. Later, I learned that there is only one factory in Huafeng headquarters, and all other factories are in other places. In order to reduce the transportation cost of raw materials and finished products, I summed it up in a very concise sentence in the later training class for enterprise managers-let the factory go to the market. Including Zhongfu Group, a famous paper cup mineral water bottle manufacturer later, is also this kind of production and sales model, which has also become a frequent example in my lectures.

In 1990s, the Pearl River Delta witnessed the period from prosperity to prosperity for township enterprises, private enterprises, Sino-foreign joint ventures, wholly foreign-owned enterprises and joint-stock companies. At that time, fast-food box lunch had not yet arisen, and really convenient instant noodles could be seen everywhere, and it was easy to buy; Small bags are easy to carry; A bubble of boiling water is convenient to eat; Eating delicious food saves time and is efficient. At that time, there were construction sites everywhere, factories everywhere, people everywhere, and people who went to sea with the dream of making a fortune and being a boss everywhere. I believe that Lutong Caitong Passepartout, a Cantonese who wants to be a boss and make a fortune, is staying away from Huafeng instant noodles because of the slogan "Eat Huafeng, Passepartout". Many units reward employees as prizes, and some units give them away as gifts.

The first time I ate Huafeng instant noodles in Pingsha was given by a student. This student is Chen, a manager of Huafeng Packaging Material Factory. He passed by the door of my temporary house that day and took two boxes of instant noodles from my motorcycle and put them on the doorstep. I left the motorcycle before I could be polite. That night, my wife cooked instant noodles instead of cooking them. According to the amount of two packets per person, she boiled six packets of instant noodles in a pot of water. In addition to seasoning herself, her wife added some eggs and a little Shanghai green (vegetables). To tell the truth, cooked instant noodles are much more delicious than instant noodles. The family ate a big pot of Huafeng instant noodles with soup. Especially my daughter, who is a little over three years old, ate with relish from beginning to end without his wife's urging.

Although some people say that Huafeng instant noodles have "hot air", it is not advisable to eat more. But because the convenient and delicious Huafeng instant noodles have become the most convenient food in life for many years, sometimes when eating and drinking in a restaurant, the waiter asks what the staple food is, and he will order a pot of Huafeng instant noodles. The most unforgettable Huafeng instant noodles I have ever eaten are dry instant noodles that I ate when the Sanhuweiba fought against the typhoon. After work, when I am hungry, this kind of Huafeng instant noodles, which is not sweet but slightly salty, is much more fragrant than biscuits. Take a bite, chew and drink mineral water. It's really comfortable and refreshing.

In the later days, this kind of Huafeng instant noodles, which once made many people "Passepartout", failed to keep up with the development momentum of "Passepartout" in the 1990s due to the company reform. Not only did it fail to go public successfully, but also because of the slow development of strategic investment, it finally gave up its position as the leader in the fierce market competition. Although there are Huafeng brand instant noodles on the market now, the billboards of "Eat Huafeng, Passepartout" are rare.

I haven't eaten instant noodles for many years. Writing here, I really miss the taste of eating Huafeng instant noodles in those years and the scene of so many people eating instant noodles together around Sanhuweiba. The times are progressing and the society is developing. Now many things are very convenient, and instant noodles are still very convenient.