Brother and sister start a business to cook royal barbecue. Two pigs sell daily with a monthly income of 10 thousand yuan. They are too busy to eat.
""Taste first, then buy, and don't give money or sell without tasting. " The Xue brothers and sisters in Jinan are very confident in their own barbecue technology. It is said that this royal barbecue technology originated in the late Ming and early Qing dynasties and flourished in the late Qing Dynasty. The royal barbecue was once a famous local food that Meng Luochuan, the founder of Jinan Ruifuxiang, paid tribute to the imperial court. After being tasted by Empress Dowager Cixi, it was full of praise, and the royal barbecue immediately rose in Zhangqiu, Jinan.
Xue's brothers and sisters constantly improve the barbecue technology and can roast two pigs every day. Brother Xue Longjia said that in order to ensure the quality, the amount of aged meat is at most two pigs a day. The whole pig barbecued weighs about 50 kg, and it is refreshing and slippery after adding ingredients, and there is no greasy feeling at all.
45 yuan cooked a catty of barbecue. From the opening in the morning to the closing in the evening, my sister Xue Longyan was in charge of marketing, and my brother Xue Longjia was in charge of cutting and weighing the meat. At the end of the day, there was almost no chance to have a good breakfast and lunch. Only after dinner at 9 o'clock in the evening, Fang Jing settled down to eat. But after dinner, it was time to prepare the barbecue.
Xue Longjia said that he doesn't want to make the store big now, but now he wants to improve the quality and service of barbecue, so that people will be satisfied with saying "that chef did a good job" when they first think of barbecue as their own food.
Now, the shop opened by two brothers and sisters is named "Chuxinxiaopu". Through their own labor, they have made good food and achieved their own food brand, and Do not forget your initiative mind encouraged them. Now the two brothers and sisters have been doing the store for eight years, and they are increasingly recognized by the public. Xue Longjia said that it is also a backache and leg pain after a tiring day's work, but it is also a beautiful thing to make a hobby into your own career, and now it is moving in this direction. "
16-year-old boy dropped out of school to start a mobile phone shop and do mobile phone replacement business, making a profit of 400,000 yuan.
This boy with a childish face but mature manners said that he earned his first bucket of gold from the age of 16. Patrick was born in a rural family in Quxian County, Sichuan Province, with a general family background. His road to entrepreneurship has to start from a trip six years ago.
Several parents, including Patrick's parents, proposed to give each of them 1000 yuan to try to find a job in Shenzhen. So Patrick went to Shenzhen with everyone. Unexpectedly, it was this unexpected trip to Shenzhen that prompted him to embark on his own entrepreneurial road. After arriving in Shenzhen, some children took this 1000 yuan to play around, while others honestly started looking for a job. However, Patrick came to Shenzhen's famous business district, Huaqiang North Road, for a stroll alone.
He found that there are many vendors selling mobile phones here, and most of them are beautiful and powerful knockoffs, but the price is much cheaper than brand mobile phones. In this way, Patrick sprouted the idea of "buying more mobile phones and reselling them", but what should I do if I don't have enough money?
The next day, he came to Huaqiang North Road again and selectively asked local businesses for business cards to prepare for the future. Patrick told the author with a smile yesterday that after returning home, he cleaned up the business cards he wanted to come, only to find that he collected more than 100 in one day. Since returning from Shenzhen, the idea of "selling mobile phones" has been haunting Patrick's mind. Patrick also found that there was only one mobile business hall in Quxian at that time, and the customers who came to charge the phone bill and do business were particularly crowded.
Under the reminder of a friend, Patrick began to conceive his own business plan: mobile phones and calling cards are inseparable. If you sell mobile phones in the mobile business hall, wouldn't it be a "win-win"? So Patrick started his first adventure. He quietly took the real estate license of his home and uncle's home to the bank and got a mortgage loan of100000 yuan. With the start-up capital, he started his entrepreneurial attempt. At this time, more than 100 business cards collected by Patrick in Shenzhen came in handy. He boldly purchased goods from strangers in Shenzhen, first put the money into the other party's account, and then let the other party mail the mobile phone. To be on the safe side, he initially purchased goods from several different local mobile phone vendors in Shenzhen, each of which only bought five mobile phones. He said, "I would rather pay more for the freight, but also avoid being cheated, deeply trapped and losing my money." It is understood that this mobile phone shop in Patrick has been in operation for three years and made a profit of 400,000 yuan.
After four job-hopping, he started a noodle shop, and the price only rose once every three years, and his business was booming.
Liu Yanqiang from Gaomi graduated from Shandong University of Finance, majoring in foreign trade. After jumping four times and still not finding a suitable job, he decided to start his own business, and opened a noodle restaurant of less than 20 square meters in Wenshui Road. From the beginning, there were few people to the later, he experienced countless difficulties.
After graduating from Shandong Finance College, Liu Yanqiang majored in foreign trade, facing more and more undergraduate graduates after enrollment expansion, he never found a suitable job and jumped ship four times. At that time, he was 28 years old. Thinking about the future, he began to lose sleep. At a party, he heard from a friend that someone opened a small noodle restaurant on Jiangxi Road, earning nearly 10,000 yuan a month. He usually loves to cook, so he came up with the idea of opening a noodle restaurant and starting his own business.
"The store can't be opened too far, so no one will eat, and it will be opened in the downtown area and can't afford the high rent." Liu Yanqiang said that the rent is 15,000 yuan a year. Although the place is somewhat biased, there are many freight forwarding companies around, many office workers and close to the school, which can ensure the number of customers.
Liu Yanqiang went to other people's noodle restaurants to learn from others, and borrowed CDs from friends' homes to learn, and slowly explored the tricks of making noodles. He emptied all his savings and borrowed some money from his relatives. After collecting 30,000 yuan, the noodle restaurant opened. Rent, refrigerators, tables and stools, pots and pans have all spent the remaining funds. In a noodle restaurant that is less than 20 square meters, except for the kitchen, only five tables can be put down. He found a friend's photographic works to hang on the wall, and a friend specially wrote him a calligraphy of "a bowl of noodle soup". In the corner of the noodle restaurant, there is a fish tank with Brazilian turtles, and the small noodle restaurant gradually has a warm taste under his arrangement.
When you start a business, you have to start from scratch. At 7 o'clock every morning, he goes to Tuandao morning market to buy fresh vegetables and beef. Since the venture capital is not rich, he will bargain with the vegetable dealer penny by penny in order to save costs.
In order to make his noodles delicious, he added eggs to the noodles to improve the taste, stewed the soup with onions and tomatoes to increase the nutrition, and went to the market to choose beef to stew. In order to make the marinated eggs well, he used up two boxes of eggs for experiments.
At the beginning, he worked alone, and he dared not leave his noodle restaurant for a day, even for a moment. "The noodle restaurant can only make money when it is open, but it can't make a penny when it is closed." Every time he thinks about this, he gives up the idea of rest. All these are not big problems. What worries him most is the price, seasoning, beef and gas? Everything overwhelmed him, and he really couldn't afford to hire anyone. Only when he was too busy at noon, he would hire a big sister with the salary of 20 yuan money at noon.
With the price rising, he began to struggle about whether the price of beef noodles increased or not. However, he held on to everything. In the past three years, he only increased the price once, and there were more and more repeat customers. In addition to the usual regulars, there was often a family of three who drove specially to eat his noodles on weekends.
Three years ago, it was Liu Yanqiang's distant dream to open a chain store or branch. "I will be very satisfied if I can earn seven or eight thousand yuan a month. I will be able to pay the down payment on my house, settle in Qingdao, and buy a car when I have more money." This was his most realistic goal at that time. Now, his business is gradually on the right track, with a net income of about 50 thousand every month, and the overall income is considerable. Liu Yanqiang bought a house and a car, all of which have been realized. I also hope that his future business will flourish and become more and more prosperous.
After 80s, the young man worked hard to save venture capital and finally opened a shop as a boss.
Now more and more pets come into family life and become a part of the family. But taking pets as your own career can't always get the support of others. Lin Jinjie is an example. He loved small animals since he was a child, and his parents were unwilling to provide venture capital, so he realized his dream through his own efforts.
Lin Jinjie is crazy about pets. From small goldfish to the most common cats and dogs to lizards and parrots, he has kept almost all kinds of pets. In order to realize his dream of starting a business, in two years, he has worked as a truck driver, porter and courier.
After working for two years, Lin Jinjie finally got the funds to open a pet shop. He found a store that rented 1,000 yuan a month. Due to limited funds, the pet shop was small and old, and the environment was very simple.
For Lin Jinjie, who has just started a business, the road to entrepreneurship is extremely difficult. He went to buy food early every morning, and lacked staff, so he started the work of pet beauty, breeding and delivery alone. Although the environment of the store is not so good, relying on the investment and seriousness of the boss, it still brings repeat customers to the store. In a few months, pet shops can also make thousands of profits every month.
After a year and a half, the store operated stably, but due to the environmental and location constraints, Lin Jinjie chose to close the store. In order to learn from her experience, Lin Jinjie joined her cousin's entrepreneurial project and spent three years enriching herself. Three years later, he had savings and continued to fulfill his dream of opening a pet shop.
With the first experience and lessons, Lin Jinjie did not rush to reopen the store, but made a comprehensive plan.
In terms of site selection: Lin Jinjie chose the store site in the rich area, where most families have pets, and there is more than one. Moreover, there is an excellent dog walking site nearby, and the owners are also very spending.
In terms of store design: With relatively sufficient funds, Lin Jinjie can design and decorate well, separate all areas with glass, and put sofas and coffee tables in the waiting area, so that the owner can be more comfortable when waiting for his little baby.
In terms of service: stop blindly doing all the work, specialize in pet grooming and do things to the extreme.
"Riding an electric car to walk the dog after work every day is the happiest day for me." Lin Jinjie said. Although starting a business at first was not recognized by her parents, Lin Jinjie still ran on the road of dreams by her own efforts.
Female college students earn less than a year by setting up stalls100000.
There is so much spare time in college that we can't waste it. Many college students choose to work part-time to earn some extra money, but they certainly have only a little money, and some people can earn a lot of money part-time. Today, we are going to talk about a female college student who works part-time but earns a lot of money in a college in Chongqing. She set up a street stall at night and earned100000 in less than a year!
learn for practice
Business school girls open small shops.
Classmate, this kind of cosmetics is very suitable for your skin. Many girls use this brand in spring. Yesterday morning, in a shop outside the new campus of West China Normal University, the store owner was selling her goods to several girls. The goods in the small shop were dazzling, all of which were cosmetics and ethnic decorations that some students liked. Yu Qiulian, a 23-year-old owner of this 30-square-meter shop, wears a pair of glasses, so quiet that it is hard for people to think that she is shouting for business.
Yu Qiulian, from Honghe Prefecture, Yunnan Province, is now a fourth-year student in the Business School of West China Normal University. I majored in business administration, and I wanted to apply what I had learned before I started setting up stalls and opening small shops. Although the family's economic conditions are good, since June last year, Yu Qiulian has been doing business while studying.
At first, she scoured some very cheap things on the Internet, such as beauty products and ethnic costumes with prices between 20 yuan and 60 yuan. College students' economy is not very strong, but their consumption concept is avant-garde! Yu Qiulian tried to start dormitory marketing and sell products to roommates. They usually buy my things anyway and do personal feelings. Pay attention to establishing a fixed customer relationship, and by successfully selling products to roommates, she set her eyes on the girls on the same floor and her classmates in her grade.
Deferred tuition
Earned back 10 million in 9 months.
The pictures on the internet look beautiful, and when you get something, you always feel something is wrong. At the end of last summer vacation, my family sent me a tuition fee of 5,000 yuan. Yu Qiulian made a time difference. First, she took this 5,000 yuan and went to Chengdu and Kunming to purchase goods. She set up stalls at intersections with heavy traffic on campus, and the dormitory was her own warehouse. At first, I was a little embarrassed to set up a stall. Yu Qiulian wore a hat and waited for someone to buy it. Sometimes she could only earn back the cost at the end of the day.
It's not a shame to sell things on the street. Why don't you sell them boldly? At this point, the roommate began to encourage her. Four or five days later, Yu Qiulian timidly yelled. Because the products she sells are mostly clothes and skin care products that students like, and they are not expensive, business is getting better and better.
After a certain accumulation, Yu Qiulian not only paid the tuition fee with the money she earned, but also invested 30,000 yuan to rent a small shop in the off-campus community, and established long-term cooperative relations with two foreign manufacturers of national costumes and beauty products. Soon, some people followed suit. Yu Qiulian was so anxious that she didn't fall asleep for several nights. She listed some hardcore customers on the paper and opened up the market through door-to-door visits. One hardcore customer can bring you 20 customers! The business of the small shop is getting better and better. Not long after, Yu Qiulian opened another chain store outside Panzhihua University, and her boyfriend helped to take care of it. In nine months, starting with a loan of 5,000 yuan, Yu Qiulian earned back100,000 yuan, and all the money she earned was used for business.
Campus hot discussion
Should college students do business?
Before leaving school, Yu Qiulian has successfully searched for gold in the shopping mall. Although she is very low-key, she is still a campus celebrity. In Yu Qiulian's business school, many students mentioned this beautiful girl and laughed that she was a rich man on campus.
College students should concentrate on their studies, and it's not too late to do business after leaving school. In the interview, some teachers in the business school think that even if students can do business while ensuring that they don't miss their studies, the school will not advocate it. After hearing this argument, the head teacher still supports her very much. As long as business college students engage in business practice, as long as it does not affect their study, it will greatly help to improve their ability, and the experience and ability gained in business will benefit her for life.
Ye Haibo, an American returnee catering entrepreneur, creates the most popular restaurant for women.
As the saying goes, women and children make the best money.
There is a restaurant in Shanghai that catches the pain of women's dining? Delicious food that is not fat, green, safe, healthy and can lose weight.
Moreover, in order to make women enjoy the delicious food that will not be fat more quickly and conveniently, his family has also reformed the foreign sales model. I don't know, this will set off an OTC revolution?
Recently, I walked into the Raw Plus restaurant in Shanghai to find out how Ye Haibo, an American returnee catering entrepreneur born in 1980s, built this restaurant which is most popular with women and changed its selling mode.
Light food restaurants are very common in America.
Ye Haibo, the founder of Raw Plus, graduated from the University of Southern California with a master's degree in traffic engineering, and returned to China in 20 15, which started this rare light food restaurant in Shanghai.
Before Ye Haibo returned to China, in 20 13, he opened a drink shop in the United States, which made green drinks.
"In the United States, you can see that many pedestrians on the road have a bottle of green vegetable juice in their hands." Ye Haibo said, "People attach great importance to the health and safety of food."
"That store covers an area of less than 50 square meters and is very popular in the United States." Ye Haibo said.
From then on, every time he returned to China, he noticed that there was a vacancy in light food in China, and with the development of the times, the demand of domestic consumers was no longer limited to eating well, but also began to demand food safety and health.
Therefore, since returning to China in 20 14, Ye Haibo has planned to open a light food restaurant which is very common in the United States, and specializes in the women's market.
What is light food?
At first, light food means simple, simple and fast food that can be enjoyed, such as spring rolls, sushi, steamed buns, etc., which is light food.
Later, light food gradually evolved into that as long as it is light, low-calorie and does not increase the burden on the body, it can be classified as light food, and it is not limited to a single food.
In short, it is low sugar, low fat, low salt and high fiber.
Try to open a light food restaurant in China.
Raw Plus is located in a business district in Shanghai, surrounded by many white-collar workers.
As soon as the store opened, it was popular with women.
"A 90-square-meter storefront has a daily turnover of more than 10,000 yuan," Ye Haibo said. "80% of them are women."
So, what are the characteristics of this Raw Plus product?
1. The product hurts women.
In food, women should pay attention to being delicious and not getting fat after eating it.
Therefore, in Raw Plus, the food is mainly miscellaneous grains and cereals. In order to enhance the taste, some products will be supplemented with appropriate amount of meat.
"The product strictly controls the calorie intake to ensure the daily energy needs, and try not to overdo it."
Many products of Raw Plus are independently researched and developed, and many products are Western-style ingredients and Chinese cooking methods. The products may have nowhere else to taste except Raw Plus.
2. Improve the quality of life, play the green health card, and directly cooperate with organic farms.
Before establishing Raw Plus, Ye Haibo visited many farms around Shanghai, "just to find a safe, green, cost-effective and stable farm cooperation".
Finally, after many comparisons and investigations, Ye Haibo signed a contract with an organic farm near Chongming, and all the green vegetables in the restaurant came from this farm.
At the same time, this has become one of the selling points of his family, which makes consumers really feel the safety of his food.
New take-away form? Full-function takeaway car
In Raw Plus, in addition to in-house food, takeaway is also a highlight of his home.
Ye Haibo found in business that the existing take-away mode has several drawbacks in terms of Raw Plus products and women's picky taste:
1. If the distance is long, the quality is not good to control;
Raw Plus products pay attention to freshness. If the time is too long, it will affect the taste.
In the process of operating take-out, Raw Plus did encounter this problem, but due to the current delivery mode, it cannot be improved unless the kitchen is opened downstairs.
2. The safety of the takeaway personnel is not well controlled;
"The battery cars on the street send takeout, which is unimaginable in the United States. First of all, the safety of personnel will not pass." Ye Haibo said, "This kind of delivery actually increases the labor cost of the company's operation. Once the delivery personnel have a safety accident, the company will face a series of troubles. Although the domestic operation is platform-based, the risk cost of this model is too high, which is only temporary at present and will definitely be replaced by other methods in the future. "
3. The cost of takeaway is not easy to control;
Delivery by battery car, the freight of each order is fixed, and it will not be reduced because of your large quantity. Moreover, the farther away, the higher the cost and risk index, and the less cost-effective.
For this reason, Ye Haibo plans to introduce a new take-away form? Take-away supply car
"In the United States, take-out is very developed, but there are no food delivery brigades of battery cars and motorcycles everywhere on their streets," Ye Haibo said. "Their take-out is more of an integrated kitchen take-out car."
This kind of take-away truck is convenient to move, fully functional, with its own water and electricity, and can be cooked and fried. It is a mobile kitchen, which can be directly opened under the office building to process and distribute products.
In this way, the three disadvantages of quality, safety and cost mentioned above can be well solved, and the high rental cost of opening a shop under the office building can be saved. As long as the car is parked downstairs, it is equivalent to having a mobile kitchen under the office building.
Raising the price of products will make business better.
From the opening of the store in 20 15 to March this year, Raw Plus has been in the adjustment stage.
1. Product price increase? The market does not recognize low prices.
At first, the pricing of restaurant products was low, so that the profit was low and the profitability of restaurants was low.
But even so, the business of the restaurant is not very good.
Later, Ye Haibo decided to raise the price of the restaurant. He thought, "The market will not buy it because of your low price. The price that consumers can accept is not low."
2. Product refinement? Those are the only products that consumers like to eat.
While raising the price, Ye Haibo refined the products of the restaurant:
Salad products, from 10 to 6;
Miscellaneous grains rice, from 8 to 3;
3. Personnel refinement? Reduce the proportion of wages in turnover
Ye Haibo concluded that in the previous restaurant, there were too many workers, and there were 17 kitchen and service staff. The monthly turnover was17 ~180,000, and the salary was 70,000 ~ 80,000 yuan.
After analyzing the employment structure of the restaurant, the number of employees in the restaurant is reduced to 12.
Previously, in Raw Plus, water table, salad and bar needed one staff member each. After analyzing their workload, the posts were streamlined, and the staff no longer focused on their own posts, but each post was still interoperable.
Now, the restaurant has a monthly turnover of about 330,000, and the salary expenses are only 50,000.
This series of changes has made the restaurant have a clear position in the minds of consumers, and the image of the restaurant has become more and more clear. After the improvement of efficiency, the turnover of the restaurant has also soared, from 3,000 yuan per day to 6,000 yuan, and then to 8,000 yuan, until now 1 10,000 yuan.
Summary:
Raw Plus has played a light food brand, which has attracted the attention of women. In the atmosphere of general concern about food safety in China, it has cooperated with organic farms to set the concept of green and health in the hearts of consumers.
In the early stage, due to poor business, the price increase of products once again confirmed consumers' expectations of food safety, thus gradually achieving good business results.