Hearst magazine was founded in the automobile magazine published in 1903. In the following 10 year, Hearst won several fashion brands, such as 1905 Cosmopolitan (China version is the fashionable Cosmo) and191year good housekeeper (China version is the fashionable good housekeeper).

20 1 1 year, Hearst bought more than 100 magazines from Huaxie for $700 million, such as ELLE (World Fashion Garden), Jiaren (Jiaren), Cars (Car Driver), Psychology (Psychological Monthly) and Psychology Monthly.