Zhou Heiya successfully obtained the exclusive right to use a registered trademark, which became a new starting point for Zhou Heiya Company in Hubei Province. Zhang Xuemang, member of the Standing Committee of Wuhan Municipal Committee and vice mayor, encouraged Zhou Fuyu at the press conference on intellectual property held by Zhou Heiya Company in Hubei Province on1month 16, 2009: "Waterfowl has always been an advantageous resource in Wuhan and the most preferential waterfowl support policy in Wu Hanyou. I hope you will make your enterprise stronger and bigger, form Zhou Heiya products into an industrial chain, and be on par with big enterprises such as KFC and McDonald's."
In this regard, Zhou Fuyu said emotionally that as a brand that grew up from Wuhan, Zhou Heiya will make a new breakthrough in building a well-known brand made in China. In the next step, Zhou Heiya will strive to become a national leading agricultural product processing enterprise, realize the socialized development of enterprises, strive to export its products to Southeast Asia within three years, and achieve the goal of listing on domestic A shares in 20 15 years.
On August 4th, 2009, Wuhan Food Industry Processing Zone officially signed a contract with Hubei Zhou Heiya Company. Accordingly, Hubei Zhou Heiya Company will invest in the construction of Zhou Heiya food production base with an area of 80 mu and an investment of nearly 100 million yuan in the processing zone. It is estimated that the annual processing capacity will reach more than 80,000 tons, and the number of deep-processed whole ducks will reach 20 million per year, with an annual output value of more than 2 billion yuan, which can solve the employment of 4,500 people.
In 20 10, with the expansion of the enterprise scale of Hubei Zhou Heiya Company, its original breeding base has been unable to meet the demand of raw material supply. Hubei Zhou Heiya Company plans to build a large-scale adult duck breeding base in Wuhan "1+8 city circle", and form an alliance and marriage with farmers from all over the world. With the business model of "company+farmers+base", it will provide unified duck fry, feed and technical support for farmers and ensure the one-stop service of recycling adult ducks, which will really make farmers "zero risk and net income". At the same time, the company has accelerated the implementation of the national expansion strategy of adult duck breeding base, and has carried out substantial site selection work in Jiangxi, Hunan, Shandong, Fujian, Guangdong, Guangxi and other provinces. By then, the farmers benefited by Zhou Heiya Alliance will reach more than100000 households.
At the same time, Zhou Heiya's anti-counterfeiting and rights protection work has been further valued by industrial and commercial authorities at all levels. On 29th, 20 13 1 month, Hubei provincial administration for industry and commerce issued the Notice on Organizing the Investigation and Punishment of Unfair Competition Infringement of the Legal Rights and Interests of Hubei Zhou Heiya Food Co., Ltd., requesting to conduct a comprehensive inventory of the halogen products market and investigate and punish the infringement of intellectual property rights in Zhou Heiya in combination with the special food safety enforcement actions currently being carried out.
After years of brand value accumulation, in the economic chain of food industry and agricultural and sideline products industry, Zhou Heiya is no longer just a brand of cooked halogen products with special taste, but has become a benefit project of "prospering the city and enriching farmers". Zhou Heiya Company believes that with the support of consumers and the escort of laws, although there are many "Gui Li", evil does not suppress right, and Zhou Heiya will surely win the final victory and become a well-known brand of braised cooked food.