Opening cost

1) Daily expenses of dessert shop

Water and sewage charges: USD 400-800.

Electricity: 4,000 to 7,000 dollars

There are also rent, combs, management fees, land rent, license plates, fire protection, supplies consumption and so on.

2) When the expenses of tables and chairs, bowls and spoons, kitchen utensils, raw materials, sterilized cupboards and prepaid store rent are added up, it is estimated that the opening expenses will be about 6,000 ~ 8,000 yuan. If you have limited funds, you can be your own buddy or ask your parents and relatives for help. Remember, the equipment of the disinfection cabinet must not be saved, and it should be placed in the most conspicuous place in the store because of the need of health work. Customers can feel safe when they see the sterilized cupboard. It costs about 3000 yuan to buy complete sets of equipment.

In the total cost, the expenditure on electrical appliances, rent and kitchen utensils accounts for the majority, while the raw materials used in desserts are mostly beans, candy bars and some agricultural and sideline products, and the price is relatively low, about 1000-2000 yuan can meet the consumption for more than ten days.

target customer

Some people mistakenly think that women like sweets more than men, but this is actually a mistake. In fact, there is no gender difference in taste preference, and many men also like sweets. In order to keep slim, many young women often regard sweets as a scourge, so friends who open dessert shops can't bet on young women and want to do mass business.

Location selection

As long as there are many people. It is best to be located in commercial areas, near large markets, next to cinemas, dormitory groups in industrial areas, office buildings, etc. It is not suitable near passenger stations, docks and restaurants, because shops in these areas have high rents and people are not hungry, so they have no intention of patronizing dessert shops.

Shop layout

The most basic thing is clean and bright, and the windows are bright. It is completely unnecessary to spend a lot of money to decorate the storefront. When customers eat desserts, they seldom pay attention to the luxury of the facade, but they are more concerned with the taste, nutrition and hygiene of the food. As long as the dessert quality is up to standard and the store is clean and beautiful, there will be no business. Sweet shops should pay more attention to buying elegant and exquisite dishes than other small shops, so that customers can feel comfortable looking at tableware.

The store should be equipped with tables and chairs that can accommodate 15 people, with an area of about 10 square meter.

Price change

Open a dessert shop with perseverance, and don't "get fat at once".

In terms of price, it is best to adapt to the popular price. The price of each bowl of candy is around 2 ~ 5 yuan. Whether to add cakes, eggs and cakes is up to the customer. Don't engage in "catering", otherwise it will easily cause dissatisfaction. In terms of varieties, don't be greedy for perfection. If you are both a boss and a buddy, then seven or eight varieties are enough to keep you busy. If one person helps to collect money and do housework, a dozen varieties are enough. If there are three or four helpers, there should be more than 20 varieties.

Business strategy

Cheap prices and varieties are important, but the most important thing is taste. All food-related industries pay attention to customers' tastes, and the best way to attract repeat customers is to have their own unique flavor. Sometimes, when the dessert that is about to be sold out is cooked again, the store must first taste whether it has lost its original flavor. If it tastes bad, throw it away and avoid selling signs, because the cost of dessert is really limited. Don't lose too much because it is small.

When making desserts, we should adhere to the principle of "the best is better than the worst", and then cook them properly after they are sold out to keep the products fresh, because it is best to avoid desserts overnight. If you want to "boost" customers' consumption, you can "package" several varieties, such as red bean soup with cake, mung bean soup with biscuits or strawberries as a group.

In addition, desserts also pay attention to seasonality, and the types of winter and summer should change slightly, and increase or decrease as appropriate.

Desserts must cater to the changing tastes of the public. Different desserts can't be marked "sweet enough". The most important thing is that in addition to sweetness, there are various fragrances, such as sugar water with orange slices, mixed fruits, almonds or tofu flowers with brown sugar, to make a "sweet" feature.

Profitability prospect

People in the catering industry know very well that the cost of dessert is very low and the price is flexible. Opening a shop in a residential area should be lower, because it should not be too hard to do formal business; Opening a shop in downtown can raise the price, because people are often willing to spend money to satisfy their appetite when shopping. It is not difficult to maintain the gross profit margin of desserts at 40% ~ 50%, and the net profit of each bowl of desserts is between 1 ~ 2 yuan. A 15 square meter dessert shop can make a profit of 4500 ~ 7000 yuan a month if it is operated reasonably.

Characteristic variety

Ordinary sugar water and sweets have a long history, but because of their slightly sweet taste, many women who lose weight regard sweets as a scourge.

If we introduce sugar water and medicated dessert from another angle, I believe those girls who are afraid of avoiding sugar water will also take the initiative to patronize.

The tonic varieties of medicinal diet are mainly syrup and soup paste with medicinal tonic, such as walnut paste for nourishing brain, black sesame paste for moistening intestines and beautifying face, almond bean curd for moistening lung and relieving cough, and peanut tangyuan for treating abdominal pain due to deficiency of stomach and intestine.

In addition, in the four seasons of spring, summer, autumn and winter, new seasonal varieties can be introduced appropriately, such as tremella fruit soup as a "signboard" to attract customers in late spring and early summer.

Importantly, the price of medicated nourishing desserts is generally about 20% higher than that of ordinary desserts, so the profit level is of course higher.

But remember: the price list should list the ingredients of tonic, the nourishing effect of medicated diet and the indications of each dessert, so that customers can choose according to their needs.

Supplementary explanation:

There is air conditioning every month. HEC in China and Hongkong is very expensive. It is a shop with more than 10 places. It has tried more than 7 thousand in summer.