■ Target customers
Flavor snacks are popular consumption and are very suitable for singles or two or three people to patronize. Some people even like to get together, drink and chat with classmates, friends and family in flavor snack bars. The friendly atmosphere in the store makes people feel at ease and steal quickly. Generally speaking, the customers of flavor snack bars are men, women and children, which is a real popular business.
■ Location selection
Customers come to the grocery store mainly for the word "taste". There are countless examples that people will go to their own countries to taste the flavor of Loi Siu. This is a typical consumer psychology. They think that local specialties are always much better than those bought in foreign markets. The address selection of grocery stores must conform to this consumer psychology. For example, you can open a grocery store near the wholesale market of fish goods, mainly producing flavor fish food; Near the large wholesale market of agricultural and sideline products, a grocery store will be opened, which mainly produces poultry and vegetable snacks. In this way, the owner can flaunt that the source of raw materials is "original". As long as the customer agrees that it is difficult to distinguish between true and false, it means that your strategy has worked.
This kind of location is ideal, but not every place has such convenient conditions. The next best thing, you can choose to open a grocery store near the entrance and exit of a residential area, downtown business district or traffic artery with a large flow of people, which is also a wise choice.
■ Store layout
The grocery store is a typical small shop, and the area of 10 square meters is enough. Although it is a small-scale food store, the interior decoration should not make customers feel that it is a low-grade food stall. The store mainly makes the space in the store as simple and generous as possible with local characteristics. Tables and chairs should be made of wood. Try to avoid plastic tables and chairs during the day. The wood grain of tables and chairs should be exposed to create an atmosphere of returning to nature. The utensils for holding food leave a delicate feeling for customers as much as possible and come from the area where snacks are located as much as possible, thus creating an "authentic" visual effect.
■ Price diversification
The variety of flavor snacks in the grocery store is not as many as possible. If there are too many varieties, the shopkeeper will lose sight of one thing and the quality will be poor. But will smash their own signs, generally about ten kinds. As long as it is done well and maintains a strong local flavor, even if there are not many varieties, it can attract many customers. In short, the principle of "superior to excessive" should be adopted in varieties.
The price of general flavor snacks is slightly higher than that of ordinary dishes, with an excess range of 10% ~ 20% and a gross profit margin of 50% ~ 70%.
■ Business strategy
In order to get a better profit, the grocery store can handle alcohol at the same time, such as beer, liquor, sorghum, etc., but the price is slightly lower than that of hotels and restaurants. Don't miss the sale of sprinkles, which can bring considerable profits to the owner. There is an unfavorable constraint in running a grocery store, that is, some raw materials are affected by seasons, some raw materials are only produced in a certain season, and some are even produced in a short time of more than three months in a certain season, and there is no supply in other seasons. Therefore, shopkeepers must take into account the seasonal changes and the timing of raw material supply when preparing varieties. Based on this situation, the author suggests that shopkeepers sell some side dishes at the same time, which will not only make customers not tired of eating, but also reduce the difference in turnover caused by seasonal restrictions.
■ Opening cost
The interior decoration cost of the grocery store is about 3,000 yuan, and the rent of kitchen utensils, tables and chairs, electrical appliances and stores is about 6,500 yuan. Ask a helper to pay another month's salary. The total opening cost is not less than 8500 yuan.
Profitability Prospect The gross profit margin of catering industry generally exceeds 50%, while grocery stores have to purchase some materials at the place of origin due to the limitation of raw material supply, so the procurement cost is high, which affects profitability, but it is still feasible to keep the gross profit margin at 50%. In addition, if you sell wine at the same time, the owner's income will offset the loss caused by the purchase of raw materials, which will increase a considerable turnover.
■ Opening information of omnivorous food (flavored snacks) store
Shop area: about 10 square meter.
Down payment for store rent: 1500 yuan
Equipment expenditure: 4500 ~ 5000 yuan
Opening expenses: 8,500 yuan
Profit prospect: gross profit margin is 50%
Appendix: local snacks Highlights
China has a vast territory, different folk customs and different eating habits. There are many kinds of local snacks, which are deeply loved by people.
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